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It also introduced a new solution called Premiere Spotlight, placing video ads on the search page, the first place users go to find new ideas. YouTube plays defense with ad-skippers. It will soon debut 30-second unskippable ads to videos watched on connected TVs (CTVs), as well as ads that appear when viewers pause videos (also on CTV).

The timing is auspicious: The Video Advertising Bureau (VAB), the TV networks鈥� industry trade body, is currently in discussions with the Association of National Advertisers (ANA) to create a rival panel similar in size to that of Nielsen that competitors could use鈥攁nd TVision is poised to become that provider.

I think there will always be brand interest in the audience size and the properties that Netflix has, but they want to be, I'm sure, the dominant video advertising player among all these streaming services, but the longer this disparity goes on, the lower the chances of that happening are. Marcus Johnson (17:13):. Yeah. Yeah. I was trying to think of the answer to this.

鈥淭hat鈥檚 going to catapult the rest of its video ad business to greater heights than it鈥檚 had before.鈥�. Driving the prediction:. Amazon is transitioning Prime Video customers to an ad-supported tier by default on January 29, giving it a sizable audience from the start.

The company is also introducing connected TV (CTV) and video ads. Bidding and targeting: Maximize Conversions and Target CPA are both in pilot. They will allow for automated bidding and improved targeting. Predictive Targeting is now available, which powers ad placement through AI.

Pinterest started showing ads in its search results in 2014 and has recently rolled out new search-oriented ad units like Premiere Spotlight, which lets brands place video ads on its search page. Takeaways. Search behaviors vary across platforms, so marketers should be mindful of these differences when creating content with search in mind.

Scaling your video ad development can be as easy as making slight tweaks, Edmundson said, including:. Editing the order of footage. Changing the focus of certain scenes. Adjusting the call to action, voiceover, or other language. Incorporating clips from a video marketplace. 2. Consider who鈥檚 watching.

The shifts that will impact 2024鈥檚 video ad landscape. Brands that retract support for social causes risk losing consumers. What is the difference between brand suitability and brand safety? Note: Respondents were asked, "On which information sources do you think disinformation and 'fake news' are most widespread?".

Examples of in-store retail media include interactive retail displays at the front of the store, checkout, end caps, cooler aisles, and smart carts; at gas stations (e.g., GSTV video ads); at Volta and other electric vehicle charging stations; and at the Redbox kiosks.

The December 2022 arrival of free ad-supported Pluto TV, including programming aimed at the Quebec market, was eagerly anticipated by media buyers looking for more video ad inventory. Homegrown services have launched to meet the demand for local content. Club illico, Videotron鈥檚 SVOD service, grew its audience to more than 500,000 in 2021 (the latest available reporting).

Retail spending on video ads will grow at even faster rates this year (20.9%) and next (19.5%). But retail鈥檚 share of display budgets spent on video will still lag all other industries we track by a margin of more than 6 percentage points (50.7% versus 57.1%). That鈥檚 because lower-funnel search ads are still a mainstay for retail. Mobile and nonmobile ad spending growth will keep pace in 2023.

New forecast for sub OTT video ad spending. What to look for in Q1 2023:. Updates to our forecasts for streaming and pay TV subscription revenues. YouTube鈥檚 First Ad Revenue Decline Follows Other Platforms鈥� Lowered Prospects. In Q3 2022, Alphabet reported the first-ever quarterly decline in YouTube鈥檚 ad revenues.

As the economy improves in 2024, companies will be able to turn their focus toward technological advancements and upcoming regulations.

The platform鈥檚 cost per thousand (CPM) from video advertising is almost half that of Instagram Reels, a third less than Twitter, and 62% less than Snapchat, per 2022 data from marketing agency VaynerMedia reported by the Financial Times. The view: Low costs are one reason TikTok has gained share of the digital ad pie, specifically at the expense of Meta.

The company launched video ads through Uber, Uber Eats, Drizly, and in-car tablets. Advertising formats were expanded to include sponsored item opportunities for consumer packaged goods brands. Uber also partnered with Omnicom Media Group to strengthen the unique ad-buying offering of mobility and retail media inventory. Our view: Uber鈥檚 grocery potential lies within its membership program, Uber One.

Although video advertising makes up more than half of social network ad spending in the US, time spent with video relative to other social activities is reaching a plateau. Time spent by users on TikTok still beats out all social platforms, but the attention surrounding Threads shows that there鈥檚 still more to social media than just video.

Well, the premise is Amazon's been pretty active in other areas of advertising and they have sold streaming advertising for some years, but this year is when they're getting much more active starting with the introduction of ads into Prime Video, and that's going to catapult the rest of their video ads business to greater heights than it's had before. Marcus Johnson:.

Netflix CFO Spencer Neumann is optimistic about the future of ads on Netflix. 鈥淲hen you get into 鈥�26 and beyond, [advertising] can be even more meaningful and, hopefully, it becomes to the point where it is a primary [revenue] contributor, given all of that engagement and reach that we鈥檙e building,鈥� he said on the company鈥檚 earnings call last week.

Amazon is also leaning into shoppable TV ads after the success of its first-ever Black Friday NFL game last year, when interactive video ads with a remote clickable overlay received nearly 20 times more interactions than QR codes, according to the company. 2. Walmart. Why: 鈥淲almart is not often seen as the 鈥榠t鈥� place to shop, and it knows,鈥� said our senior content director Becky Schilling.

Meta introduced call-to-action buttons within image and video ads, as well as interaction measurement tools. The buttons can push customers interested in featured products directly to the point of sale, driving conversions. Who cares? This is another useful update for beauty and fashion retailers. Meta is launching generative AI ad tools. AI ad tools would make ad production faster and cheaper.

Digital video advertising is consequently in good health. There may be more trouble ahead for the UK鈥檚 ad industry as economic issues continue to mount, but the video space is still growing.

In today鈥檚 episode, host Bill Fisher is joined by Paul Briggs, Man-Chung Cheung, and Carina Perkins to discuss the broadcast winners of the Paris Games, how Olympic viewing habits are changing, and what to keep in mind when advertising during the event.

Gen Z pays the most attention to social media ads, with 37% saying that video ads on social, in particular, have the most influence on what they purchase, eat, shop, or watch, per CivicScience.