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Post-loop ads: 4- to 10-second skippable video ads that play once a Reel has ended. Once the ad finishes playing, the original Reel starts playing again. Image carousel ads: Horizontally scrollable ads that include two to 10 images shown at the bottom of a Reel. Meta has introduced four new ad formats for Instagram:. Ads in Explore home: Ads that appear on the homepage of the personalized Explore tab.

They want to get close to the show level,鈥� said Ally Appelbaum, senior director of publisher development, self-serve at video ad platform Nexxen. But show-level transparency is likely not going to happen in the CTV world, especially as advertisers are still willing to buy inventory without it.

鈥淚f we bring video advertising鈥攚hich typically tends to be more upper funnel鈥攊nto a shopping environment and allow brands to tell their story, we [can] create a meaningful, inspirational moment of connection,鈥� said Zimmermann. For Albertsons, video can be used as both an in-store and online tool to help customers find inspiration or discover new products.

This is Walmart Connect鈥檚 first on-site video advertising solution, which the retailer hopes will help guide customers through the process of finding products from brands they know and trust or discovering a new product.

The UK is a mature programmatic market, but innovation and evolution continue apace, particularly in the connected TV and out-of-home environments. The next step for programmatic practitioners is to invest in multichannel campaign capabilities.

It also introduced a new solution called Premiere Spotlight, placing video ads on the search page, the first place users go to find new ideas. YouTube plays defense with ad-skippers. It will soon debut 30-second unskippable ads to videos watched on connected TVs (CTVs), as well as ads that appear when viewers pause videos (also on CTV).

With video ads, brands can capture the interest of Gen Z, driving higher conversions and loyalty among a demographic that values entertaining shopping experiences. Learn more in our US Online Marketplace Shoppers report. This was originally featured in the Retail Daily newsletter. For more retail insights, statistics, and trends, subscribe here.

鈥淭hat鈥檚 going to catapult the rest of its video ad business to greater heights than it鈥檚 had before.鈥�. Driving the prediction:. Amazon is transitioning Prime Video customers to an ad-supported tier by default on January 29, giving it a sizable audience from the start.

The company is also introducing connected TV (CTV) and video ads. Bidding and targeting: Maximize Conversions and Target CPA are both in pilot. They will allow for automated bidding and improved targeting. Predictive Targeting is now available, which powers ad placement through AI.

CTV includes digital advertising that appears on connected TV (CTV) devices; includes display ads that appear on home screens and in-stream video ads that appear on CTVs from platforms like Hulu, Roku, and YouTube; excludes network-sold inventory from traditional linear TV and addressable TV advertising. Print includes magazines and newspapers.

Pinterest started showing ads in its search results in 2014 and has recently rolled out new search-oriented ad units like Premiere Spotlight, which lets brands place video ads on its search page. Takeaways. Search behaviors vary across platforms, so marketers should be mindful of these differences when creating content with search in mind.

Scaling your video ad development can be as easy as making slight tweaks, Edmundson said, including:. Editing the order of footage. Changing the focus of certain scenes. Adjusting the call to action, voiceover, or other language. Incorporating clips from a video marketplace. 2. Consider who鈥檚 watching.

The shifts that will impact 2024鈥檚 video ad landscape. Brands that retract support for social causes risk losing consumers. What is the difference between brand suitability and brand safety? Note: Respondents were asked, "On which information sources do you think disinformation and 'fake news' are most widespread?".

Examples of in-store retail media include interactive retail displays at the front of the store, checkout, end caps, cooler aisles, and smart carts; at gas stations (e.g., GSTV video ads); at Volta and other electric vehicle charging stations; and at the Redbox kiosks.

Note: Digital ad spending includes banner ads and other (static display ads such as Facebook's News Feed Ads and X's Promoted Posts), classified ads, email (embedded ads only), mobile messaging (SMS, MMS, and P2P messaging), rich media (including in-stream video ads), search ads (including contextual text links, paid inclusion, paid listings, and SEO), sponsorships, and lead generation (referrals).

The December 2022 arrival of free ad-supported Pluto TV, including programming aimed at the Quebec market, was eagerly anticipated by media buyers looking for more video ad inventory. Homegrown services have launched to meet the demand for local content. Club illico, Videotron鈥檚 SVOD service, grew its audience to more than 500,000 in 2021 (the latest available reporting).

The election brings more ad spending to Spanish-language media: TelevisaUnivision garnered record US political ad revenues as candidates fight for Hispanic voters.

Study finds 57% of streamers choose AVOD tiers: Consumers seek affordable alternatives amid subscription price hikes.

The platform鈥檚 cost per thousand (CPM) from video advertising is almost half that of Instagram Reels, a third less than Twitter, and 62% less than Snapchat, per 2022 data from marketing agency VaynerMedia reported by the Financial Times. The view: Low costs are one reason TikTok has gained share of the digital ad pie, specifically at the expense of Meta.

Netflix reports 15% revenue growth: Its ad-supported tier and live sports drove success despite slowing subscriber gains.

YouTube, which accounts for about a quarter of programmatic CTV ad spending, is being scrutinized in light of allegations from independent analytics firm Adalytics that it misrepresented some of its video ad inventory and collected children鈥檚 data without parental consent. If advertisers pull back on YouTube advertising, programmatic CTV鈥攁nd programmatic video as a whole鈥攃ould suffer.

The company launched video ads through Uber, Uber Eats, Drizly, and in-car tablets. Advertising formats were expanded to include sponsored item opportunities for consumer packaged goods brands. Uber also partnered with Omnicom Media Group to strengthen the unique ad-buying offering of mobility and retail media inventory. Our view: Uber鈥檚 grocery potential lies within its membership program, Uber One.

Well, the premise is Amazon's been pretty active in other areas of advertising and they have sold streaming advertising for some years, but this year is when they're getting much more active starting with the introduction of ads into Prime Video, and that's going to catapult the rest of their video ads business to greater heights than it's had before. Marcus Johnson:.

LinkedIn expands AI-powered Accelerate tool globally: The platform introduces new ad formats and event features, enhancing its B2B marketing capabilities.

Snap introduces Sponsored Snaps: Full-screen vertical ads now appear in users' chat inboxes as part of Snap鈥檚 efforts to grow its ad business.