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The ad format is an evolved version of TikTok Pulse, which guarantees ad placement along the app鈥檚 top 4% of trending content in 11 brand-friendly categories like pets, gaming, and sports.

Remote-controlled toys searches tick up around November 13, followed by headphones around November 20, and video games around December 4. Apparel and accessories will make up 21.5% of US holiday retail ecommerce sales share this year, while computer and consumer electronics will make up 18.2%, according to our forecast. Both stats are more or less in line with last year鈥檚 shares.

Last year, Fetch saw redemption of tech and gaming gift cards spike during the holiday season, as well as cash cards and big-box retail cards, according to Schroll. Consumers may use these to treat themselves or to get a little something for everyone on their list without breaking the bank.

Companies like Adobe have made strides to make AI commonplace in creative fields, and the technology is already used for many purposes in animation and video game development that could be applied to Disney films. Our take: Disney has made several dramatic changes and statements that show the company is reexamining its identity.

Besides, Netflix already has several costly, long-runway acquisitions in its portfolio thanks to its developing video game business. Our take: Netflix has shaken off the rough launch of its new subscription tier, but it鈥檚 still not the revenue generator the company is hoping for.

Our take: Some banking analysts are calling for AI to take off in the industry in 2023 as banks continuously seek to up their digital game, simplify tasks for employees, and provide a more personalized and user-friendly customer experience. Though AI-based solutions like chatbots powered by technology like ChatGPT will likely gain traction this year, the technology still has some wrinkles to iron out.

Video games (up 115%) and apparel/accessories (up 94%) also saw strong demand. In another unsurprising turn, online discounts hit record highs as consumers sought the best deals. The highest discount rate was on toys (34% versus 19% in 2021), followed by electronics (25% versus 8%), computers (20% versus 10%), and apparel (19% versus 13%).

US internet users spend more time listening to digital audio than they do streaming video, using social media, or playing video games. Their ability to listen to music while doing something else plays a significant role. Music complements and accompanies people鈥檚 activities more than many other types of media. Who is listening?

The list of sunsetted publications is long but includes Mel Magazine, Tencent-owned gaming site Fanbyte, Astra Magazine, and Input. The winner: Digital publishing businesses have struggled to replace dwindling advertising revenues. But a small few have emerged from the post-Trump Bump unscathed, and are positioned to bounce back with even more of an advantage.

Areas like VR fitness, immersive sports, concerts, and gaming events are compelling and open up various opportunities for brands to advertise on the platform.

Neither the census nor the CDC ask about gaming in the national surveys that track trends in other mental health issues or drug and alcohol use. Marcus Johnson (20:05):. That's all we've got time for for the first half.

鈥淏uying upfront became popular with linear TV, but that old-school sales tactic has become common in digital video, podcasts, video games, and is even emerging in retail media,鈥� said Benes. 鈥淎s long as advertising campaigns are built around product launches and particular timeframes, buying inventory ahead of time will prevail.鈥�. 4. No one鈥檚 talking politics.

Likewise, Amazon CEO Andy Jassy noted that customers are 鈥渢rading down on price when they can and seeking out deals鈥濃�攁 trend the retailer is hoping to capitalize on with a series of category-specific sales events, including Pet Day, Gaming Week, and its latest offering, the Amazon Book Sale.

Liquid cooling: OnePlus showcased a concept phone with liquid cooling, which could mitigate slowed performance due to heat buildup in devices used by gamers. Larger cameras: Xiaomi presented a phone with a 1-inch sensor, approximating a level of picture quality once attainable only through DSLR cameras. Faster charging: Realme displayed a phone that could fully charge in 9.5 minutes.

CTV advertising refers to digitally sold ads that appear on TV screens, including ads shown on smart TVs that have their own internal internet capabilities and external devices like Amazon Fire sticks, Blu-ray players, and gaming consoles. It does not include ads delivered to computers, phones, tablets, or other non-TV devices.

鈥淔rom unboxing videos to watching YouTubers play video games, Alphas seek and enjoy self-directed control over their content. They love the excitement that these types of videos provide and imagine themselves in these situations.鈥�. The bottom line: Marketers who want to be on Gen Alpha鈥檚 radar need to remember three things.

Q4 is the timing of its largest annual marketing project, Spotify Wrapped, which carefully catalogs a listener鈥檚 user habits in a shareable deck that鈥檚 been mimicked not just by audio competitors, but streaming services, gaming platforms, and more.

Gaming platforms like Roblox can offer experiences that connect brand fans with loyalty programs in more entertaining and community-oriented ways. To mark National Burrito Day in April 2022, Chipotle welcomed players to create virtual burritos to earn real ones.

Apple's mixed reality ecosystem could focus on gaming, fitness, and streaming. Yesterday鈥檚 Chart of the Day: Spending over the top.

In November, a programmer filed a lawsuit against Microsoft, OpenAI and GitHub, alleging that the companies trained the generative AI system Copilot on licensed open-source code scraped from the internet with no credit given to the authors. 2023 predictions: Expect a tsunami of AI-generated content to flood the internet in 2023, as companies, including those within the gaming industry, get bolder about

The 13th annual Global Media Intelligence Report details media and device usage in 47 markets and compares regions for a look at how people spend their media time鈥攁nd where they do it.

But for brands selling to younger audiences or a particular community like gaming or crafting, Reddit and Discord are far more effective because the forums focus on specific communities and self-moderate to ensure posts remain relevant. 鈥淏eing more specific about our people helps us choose the best platform to leverage,鈥� said Collins. 3.

Social media and gaming will drive this trend. 2. QR-launched AR will rejuvenate out-of-home (OOH) advertising. Pandemic-fueled QR code use will continue, with more than 94 million users this year, Wurmser said. That also made OOH more accessible, offering a richer ad experience for consumers and trackability for advertisers.

It was focusing on GPUs, which were already a hot commodity, not just for gamers but for mining crypto and for very intensive computing tasks. Marcus Johnson (03:39):. And these are graphics processing units for folks who unfamiliar with the acronym. Gadjo Sevilla (03:42):. Right, GPUs.

A slew of startups are getting VC funding: Scenario landed $6 million for a generative AI gaming asset creator that can avoid copyright violations. Then there鈥檚 Irish startup Engage XR, which is powering its interactive virtual employee Athena with ChatGPT and DALL-E. The case for caution: Google has crucial strategic decisions to make.