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It will rake in nearly $24.54 billion in search ad revenues this year, making its search ad business more than 12 times bigger than that of Walmart, the next largest player in retail media search. Walmart is still one to watch.

Instagram is shutting down its livestream shopping business: The move is the latest sign of US shoppers' disinterest in livestream commerce.

Non-ecommerce resale volume grew 4.3%, but ecommerce resale took a hit, declining 2.5%. Fashion online resale platform sales from companies like The RealReal and thredUP grew 1.5% this year to reach $13.10 billion, per our forecast. The 2024 takeaway: There鈥檚 momentum around resale, particularly in fashion, but it may take a while for that to equate to sales growth.

So Gatorade has launched an omnichannel loyalty program and also the idea is that it's also going to boost its D two c e-commerce site. Now, I'm not saying that this D two C site is going to be uber successful, but what I think is interesting is the loyalty part of things.

This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

鈥淎mazon had a 15-year head start on Walmart in this area, so I wouldn鈥檛 necessarily count them out just yet,鈥� our analyst Blake Droesch said on a recent episode of the 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast. Here are four strategies Walmart and other retailers can take to draw paid members. 1. Expand into a flywheel. Retail memberships need to offer more than just retail.

鈥淲补濒尘补谤迟, to my mind, has been one of the most under-discussed media success stories of the last several years,鈥� Willens said. Between this year and 2025, Walmart will double its ad business from $3.19 billion to $6.18 billion, according to our forecast.

Walmart. Walmart Connect ranked No. 2 following substantial upgrades over the past year. The retailer also ranks No. 2 for US retail ecommerce sales. Walmart Connect鈥檚 substantial platform upgrades in June 2022鈥攊ncluding search algorithm improvements and a new second-price auction for ad bidding鈥攔educed the cost per click (CPC) and increased return on ad spend to the benefit of brands.

As consumers look for quick and convenient ways to shop, the number of click-and-collect buyers in the US will rise to 150.9 million in 2024, representing 53.1% of the population, per our December 2022 forecast.

With inflation eating into consumers鈥� spending power, shoppers were thrifty and less likely to spend big on pricey items. Costco CEO Craig Jelinek said sales of expensive items such as jewelry and high-end TVs had slowed earlier this month. Ecommerce kept gaining share. Online sales accounted for 21.6% of total retail sales, up from 20.9% in 2021 and 20.6% in 2020, per Mastercard.

For example, Amazon and Walmart may look like grocery competitors, but Walmart鈥檚 grocery business tends to skew toward fresh foods while Amazon skews toward pantry goods. That means that even though the two companies compete on a macro level, they may not be competing for the same consumer at the same time.

This article originally appeared in Insider Intelligence's Retail & Ecommerce Briefing鈥攁 daily recap of top stories reshaping the retail industry. Subscribe to have more hard-hitting takeaways delivered to your inbox daily. Are you a client? Click here to subscribe. Want to learn more about how you can benefit from our expert analysis? Click here.

In fact, Amazon risks falling even further behind Walmart in the online grocery wars: Our forecast expects the latter鈥檚 share of online grocery sales to grow to 26.9% by the end of 2024, while Amazon鈥檚 share will fall to 18.5%.

Three of Latin America鈥檚 most prominent retail and ecommerce players were well represented in the ranking, according to our estimates. These included regional heavyweights Mercado Libre and Falabella, as well as local ones like Walmart de M茅xico (Walmex). For more on our analysis of retail media ad revenues in Latin America, please refer to our forecasting methodology at the end of this report.

In its Q1 earnings, the company said ecommerce advertisers in China were a big driver of advertising spending. While this Shops update only applies to US businesses, we鈥檇 expect Meta to make some updates to its China-based offerings. 4. Yahoo. Yahoo partnered with Pear Commerce to bring shoppable consumer packaged goods (CPG) ads to its demand-side advertising platform (DSP).

However, over the long term it needs to find ways to improve the experience it delivers to shoppers to avoid losing sales to mass merchants like Amazon, Walmart, and Costco.

Walmart customers are 鈥渟pending more of their paychecks on non-discretionary categories and less on general merchandise,鈥� CFO John David Rainey said on the company鈥檚 Q1 earnings call, adding that 蝉丑辞辫辫别谤蝉鈥� value-seeking behaviors so far remain firmly in place.

The two fastest-growing digital ad business this year, Instacart and Walmart, will be RMNs. While some companies might not have the scale to launch their own networks, there may still be room for them to play in the retail media ad space. 鈥淲hen we look at the top-line numbers of the retail media space, they are shaped largely by Amazon and 奥补濒尘补谤迟,鈥� said our analyst Max Willens.

It then rolled out 452 shops-within-shops inside Macy鈥檚 stores across the United States. It has also aggressively spread its reach abroad; it now operates over 1,400 stores and ecommerce sites across 31 countries.

Nearly half (48%) of all Amazon sellers, brands, and businesses have leveraged AI or implemented AI-powered tools to help manage their ecommerce operations. The most common usage of AI by far is writing and optimizing product listings, cited by 34% of Amazon sellers, per Jungle Scout.

Amazon will account for nearly all of the $29.69 billion US retail media search ad spend this year, though Walmart and Instacart are also contributing to retail media鈥檚 share of search ad spend, per our forecast. 3. In-store retail media presents a giant opportunity.

With third-party data signals dwindling, advertisers are swarming around the first-party consumer data and closed-loop attribution offered by retailers like Amazon and Walmart. Major publishers are betting on direct sales.Those with premium content, like Bloomberg, are opting to take their inventory off the open exchange.

The big picture: For most retailers, diversification is the summation of painful lessons learned during the pandemic, when the rapid shift to ecommerce led to bottlenecks and delays throughout the supply chain. But it can also be used to help retailers compete with Amazon鈥檚 fulfillment speed, or at the very least improve convenience for shoppers.

A surprisingly strong start to the Cyber Five: Steep discounts drove record sales on Thanksgiving and Black Friday, as US consumers flocked to stores as well as ecommerce sites and apps over the holiday weekend.