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Novartis is the latest Big Pharma company to invest billions in US production capacity: The largest drugmakers continue moving manufacturing to the US as the industry awaits Trump’s tariff plan for pharma. Generic drugmakers—which supply 90% of US prescriptions—won’t have the same maneuverability.

Online health information drives consumer decision-making: It’s an opportunity for healthcare and pharma brands and marketers to turn consumers into customers—and patients.

Physicians aren’t burning out at the same rate as the COVID years: While doctor burnout rates are improving, it’s likely not enough progress to significantly impact turnover rates, and expense, to the healthcare system.

Australia’s digital landscape is evolving fast, driven by shifting consumer behaviors, increasing ecommerce adoption, and changing media habits. Recent data reveals trends shaping digital spending, retail sales, and more.

Snap doubles down on immersive brand tools: AI Lenses, creator events, and AR vending machines highlight its experiential marketing push.

TikTok builds its creator offerings while revenues thrive: While ByteDance is seeing notable growth, the tide could turn with an impending US ban.

Tariffs threaten innovation’s pace: Prolonged trade wars could hike smartphone prices and delay new tech rollouts, making midrange devices a safer, more strategic choice for buyers and brands. Read online

Tariffs will have a wide ranging impact on prices, consumer sentiment: Warehouse clubs, off-price retailers, and discount grocers could have an edge in this challenging retail environment.

Tariffs may reduce US social media ad spend by $10 billion in 2025, or 10% versus our existing forecast.

Shopping mall mainstay Claire’s balances being on trend for Gen Alpha with being a nostalgic brand for parents by leaning into pop culture, putting the right messaging on the right platforms, and staying in constant contact with core consumers.

Reward-based video ads are increasingly effective at reaching younger consumers, particularly those who play games.

On today’s podcast episode, we discuss some of the moves commerce media players have made this year to stand out from the pack, why advertisers are investing in more or fewer media networks, and the main challenges for advertisers when it comes to working with media networks. Join Senior Director of Podcasts and host Marcus Johnson, Analyst Arielle Feger, and Principal Analyst Sarah Marzano. Listen everywhere and watch on YouTube and Spotify.

UK regulators approve Shein IPO in a victory for China: While it may be too late for the fast-fashion retailer, the move could put the UK in China’s good graces and protect it from the worst of the trade war.

Canva is courting enterprise users with intuitive AI tools and team-friendly pricing, pressuring Adobe’s expensive, credit-based model and grip on creative pros.

The in-sourcing wave puts financial pressure on consultants and risks stretching government teams thin.

TikTok is restructuring its governance and experience team: The move affects marketplace safety within TikTok Shop and may be a response to the platform’s underperformance last year.

Budgeting concerns, high interest rates, and other factors are pushing the generation to alternatives.

Marketing hiring surge may be short lived: Listings increased 9.1% in Q1, but economic volatility raises questions about the industry’s resilience.

BeReal launches its US ad business: The platform is looking to capitalize on TikTok’s uncertain future in the US.

Consumers’ relatively stable financial footing could be undercut by trade war volatility. Already-tight lending standards could lead to a double-whammy for issuers.

What’s next for Capri after the Versace sale? The company is looking to offload Jimmy Choo to focus on Michael Kors, but the latter needs a wholesale reinvention to succeed.