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For Gen Z, physical stores were the top awareness drivers in all nine product categories we track, including clothing, shoes, and accessories. The physical store is the most common way for Gen Z to convert, over websites, mobile apps, and social media.

Apparel and consumer electronics skewed most heavily in favor of ecommerce. Still, around half of shoppers in these categories purchased new items in-store. Social commerce drives a strong share of conversions in several categories. Accessories and furniture and home goods have the highest conversion rates on social media.

Yeah, the biggest things I have in mind are fitness and fitness-related apparel, beauty and skincare, organizational and self-betterment. And then there's something we haven't touched on which is related to CPG, which is dry January. We've seen that become more and more popular. I don't know if you'd consider dry January a New Year's resolution.

Over the course of 2024, Mastercard intends to roll out Shopping Muse for brand partners across verticals from fashion to furniture to grocery. Intuit Assist remains in beta testing as of February 2024, but Intuit expects a broad launch this year. If they deliver on the promise of personalization and conversion, the playing field for these solutions will blow open.

Brands should select retailers whose advertising solutions best align with the goals and objectives they鈥檙e looking to achieve regionally, locally, or within a particular product category鈥攍ike health, grocery, or fashion. Diversify the retail media mix.

Ecommerce growth accelerated during the 2023 holiday season as US consumers shifted more of their shopping to mobile devices.

A shift in spending patterns: Household spending at value-oriented apparel merchants, like TJ Maxx and Nordstrom Rack, is up 13% relative to July 2019, while overall apparel spending is up less than 5%, per a Bank of America Institute consumer study based on the company鈥檚 payment card data.

The big takeaway: Inditex is well-positioned to outperform the broader apparel industry given its quick speed to market, ongoing investments in stores and logistics, and its popularity among higher-income consumers.

This is the brand鈥檚 biggest launch in 10 years and a 鈥渢op priority,鈥� vice president Marguerite Longo told The Business of Fashion. 3. Pride, back-to-school drive interest in beauty. Cultural moments, like Pride and back-to-school season, boosted engagement rates for beauty-related UGC in Q3 as Gen Zers showed off their parade outfits or back-to-school hauls.

Growth has slowed, but bright spots remain in key categories.

Positive online ratings or reviews are the most influential part of the path to purchase for clothing and shoes shoppers, according to our June 2024 survey. If shoppers trust reviews on retailers鈥� sites less, they will look elsewhere. 鈥淧eople are looking for conversational platforms to get ideas or read product reviews,鈥� Strickland said.

Under the new rule, about 70% of Chinese textile and apparel shipments will be subject to tariffs and must go through more formal channels to enter the US, increasing financial pressure on companies like Temu, Shein, and Alibaba. Why it matters: This change could especially handicap China-founded ecommerce companies like Temu and Shein, making it harder for them to ship to the US.

For example, a furniture brand may place ads with a grocery retailer, or an eyewear brand may serve ads with an apparel retailer. Complementary industries are industries and services that are completely separate from retail. A movie studio may offer ads on a footwear website, or an insurance company might serve ads to electronics consumers. Watch the full webinar.

Nordstrom is known for fun, fashion, cool sort of factor, but it needs to bring in a younger customer, which obviously TikTok has, but Nordstrom has been trying to push its live stream shopping since 2021. I think there is some interesting synergies for Nordstrom and for TikTok shop, in addition to needing an American owner, that is maybe not in the public eye. (16:42):.

Walmart, for example, earlier this year rolled out a slew of similar tools, including Be Your Own Model, which lets a shopper use their own photo to better visualize how clothing will look on them. Others, including Adobe and Amazon, have also trotted out similar solutions in recent years.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

Fashion brands are leading the charge on resale. The fashion industry has pledged to address its environmental impact.

The categories that will see the largest holiday retail sales growth in the US are food and beverage (10.0%), apparel, footwear and accessories (6.6%), and health and personal care (6.6%), per our forecast. 3. Mobile commerce drives holiday ecommerce growth.

So we're talking about a long time ago, did this program called Fashion Star where they had fashion designers that were kind of new but not really well known. So it's kind of the same idea pre-Shark Tank-ish. And the Macy's buyers that were on stage were supposed to decide if they liked the designs or not and then buy it.

Amazon has licensed its Just Walk Out tech for clients ranging from stadiums to mobile phone stores and apparel retailers. A tide of new entrants鈥攍ike Zippin, Grabango, AiFi, and Trigo鈥攐ffer similar technology. They have good timing: Over half of Gen Z and millennial shoppers prefer self-checkout over traditional registers, per a November 2023 NCR Voyix survey.

Marketers are also more likely to define 鈥渓uxury鈥� goods as designer brands or accessories, while surveyed consumers use it to refer to brand-name home goods or produce. The most desired advertising features are also at odds with consumer appetites.