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Our take: Leadership reshuffling at OpenAI is happening just as competitors like Meta, Apple, and Google are pushing their own flavors of genAI across their platforms. The loss of key founders and the shift away from its nonprofit beginnings may affect OpenAI鈥檚 culture, mission, and ability to attract and retain top talent.

Mainly it seems to be about saving people time and making life more convenient, some more YouGov data. 63% of folks agreed that AI will save them time. 44% said they want AI on their smartphone to make life easier, which I guess is what Apple is hoping, well, Apple Intelligence is hoping to do with this rollout. (15:24):.

All FAANG brands (Facebook, Apple, Amazon, Netflix, and Google) except Facebook are among the top 15 US OOH advertisers, per Kantar and OAAA. Google and Apple overindexed on OOH, spending 4.9% and 6.9% of their total media budgets on OOH in 2022, respectively. By comparison, US advertisers will spend 2.6% of total media budgets on OOH this year.

Users can apply for a loan ranging from $50鈥�$1,000 through the Apple Wallet. Apple will conduct a soft credit pull to determine creditworthiness. Apple had also reportedly considered using customers鈥� Apple spending histories, which devices they own, their history with Apple Card, and other cards linked to users鈥� Apple Pay accounts to determine loan eligibility.

They have higher customer satisfaction rates, adding to the competitive pressures

US adults trust many companies鈥攊ncluding Amazon, Google, and Apple鈥攚ith their personal and financial data more than they do the US government, the same data by All 蘑菇AV Cookies found. 70% of US adults have little or no trust in companies to use AI responsibly, per October 2023 report by the Pew Research Center.

Despite an industrywide push to grow via nonmerchant partnerships, BNPL players still rely on individual deals to reach large merchants

And a recent tie-up between Domino鈥檚 and Apple CarPlay lets drivers order pizza from their car dashboards. The connected-vehicle payments industry will reach $600 billion by 2030, per consulting firm Ptolemus. What鈥檚 next? Car IQ wants to capture more of this potential payments volume, so it鈥檚 also working with Visa and automakers to embed payments within consumer vehicles鈥� infotainment systems.

Spotify, iHeartRadio, and Apple have emerged as the dominant audio-first platforms for podcasting, with 36.7 million, 30.4 million, and 28.6 million projected listeners in 2023, respectively. Spotify鈥檚 podcast business has come under scrutiny of late, but its US user base will still grow the fastest of the three, at 9.5%.

It鈥檚 a similar case for Major League Baseball, whose games are split across cable, YouTube, Apple TV+, TBS, and more. Even politicians are growing frustrated about the poor user experience: New York鈥檚 attorney general called Apple and the MLB locking a historic game behind a paywall 鈥渨rong and unfair.鈥�.

Showing balances and transactions directly in Apple Wallet could dent usage of the Discover app. But it ensures that Discover is a part of a commerce enablement ecosystem that more than 60 million consumers will use in 2024. To view the full forecast, click here. Sources. Board of the Governors of the Federal Reserve System. Chase. Federal Reserve Bank of St. Louis. Forbes. Leichtman Research Group.

Apple. Klarna. Payment Systems Regulator. PwC. Transact Payments Limited. Venmo.

Connected TV (CTV) has emerged as the fastest-growing ad channel tracked by 蘑菇AV. Its ad spend outpaced other digital ads, search, social media, and retail media in 2024.

Commercials appear during live sports shown on Apple TV+, but the sports leagues sell that advertising themselves. In February 2023, The Information reported that Apple hired an executive focused on building an ads business for Apple TV+. In March 2024, Business Insider reported that Apple poached an advertising executive from NBCUniversal.

Apple will roll out a demand-side platform (DSP). The tech giant has been advertising for high-level DSP positions since at least mid-2022, so it seems a matter of time before this happens. A DSP would confirm Apple鈥檚 ambitions to build out a more robust ad tech stack as it makes a play to become a bigger force in that space.

Three times as many people said they would buy a headset from Apple. Three times as many as second place, Google. And Meta came way behind in sixth. So it is just a different ballgame just because Apple is putting it out. Blake Droesch:. Yeah. I mean, that's another thing, is just the Apple ecosystem. So many people have it.

But yeah, it really is not in marketing much itself, as a brand, and you're seeing a lot of companies like Apple or Samsung marketing things like phones with AI features and really putting AI out there as this big consumer feature. We'll see how much interest that generates or if consumers really bite.

So let's get into our top eight, starting with number eight, apple for a whole bunch of innovations that Becky is going to tell us about. Becky Schilling (02:07):. Yeah, so Apple's back on our list. A lot of it was from the big event that it held this month. They announced Apple Intelligence and part of that is bringing AI across a lot of its devices, including an improved Siri.

That鈥檚 also true in The Influencer Marketing Factory鈥檚 more apples-to-apples comparison between TikTok and Instagram Reels, albeit by a narrower margin. Get comfortable with TikTok. Engagement rate remains the No. 1 way most marketers measure the success of creator campaigns, per July 2023 data from influencer marketing platform Linqia.

Apple could also use the search competition as an opportunity to start a bidding war between Google and Microsoft over status as the default search engine for iOS. However, if scrutiny by the UK鈥檚 Competition and Markets Authority over Google allegedly sharing search revenue with Apple results in repercussions, Microsoft might reap the benefits.

Office presence vs. productivity: Apple is under fire for threatening to discipline employees who do not come into office at least three days a week, per Insider. Apple is enforcing its return-to-office policies by tracking badge records to ensure in-person attendance three times a week.

AR is part of Meta鈥檚 vision, and other companies鈥擭iantic, Apple, and Google, for instance鈥攈ave focused their investments primarily in AR devices and software platforms rather than in VR. Brands continue to explore virtual worlds.

If Apple were to implement Private Relay by default into an iOS update, the feature could be a 鈥渘uclear option鈥� for the Conversion API (CAPI) model, as noted by media strategist Eric Seufert in a Mobile Dev Memo article cited by AdExchanger.

A month later, Abhi Pabba, a former Apple executive who helped manage credit risk for the Apple Card, left to join credit card startup X1. The big takeaway: Spending more to invigorate its card unit as it seeks to compete with big-name issuers may have contributed to Goldman Sachs鈥� multibillion-dollar loss.