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US adults spend a fifth of their daily digital media time with digital audio. Yesterday鈥檚 Chart of the Day: AI鈥檚 helping hand. Methodology: Data is from the January 2023 Morning Consult report titled "National Tracking Poll #2210197." 2,202 US adults ages 18+ were surveyed online during October 29-31, 2022. The sample was nationally representative.

US adults spend a fifth of their daily digital media time with digital audio. Global Podcast Listeners Forecast 2023 (Insider Intelligence subscription required). Note: Podcasts are audio-first serialized episodes that can be accessed via digital streams or downloaded; includes listening to podcasts via video platforms such as YouTube.

Gen Z's podcast listening surges: New study reveals insights into the habits and preferences of this diverse listener demographic.

Disney also revealed a bundled version with Hulu and Disney+, highlighting the centrality of sports to its streaming model. CFO Hugh Johnston reported that ESPN's US ad revenues rose 22% last quarter, even as ad dollars for entertainment content declined by nearly 10%. At the same time, YouTube has rapidly scaled its sports ambitions:.

On today鈥檚 podcast episode of The Banking & Payments Show, we do a deep dive into Maria Elm鈥檚 蘑菇AV report, The Bank in 2030. In the 鈥楽tory by Numbers鈥� segment, we find out how banks will promote their brands to consumers in the future. We argue nicely in the 鈥楩or Argument鈥檚 Sake鈥� segment about the end of banks as we know it and if it鈥檚 true that 90% of consumer-serving banks and credit unions won鈥檛 exist by 2030. Listen to the conversation with host, Rob Rubin, and analysts Maria Elm and Tiffani Montez.

The company will begin streaming NBA games on Prime Video in the 2025-26 season. Listen to the full episode. This was originally featured in the 蘑菇AV Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

On today's podcast episode, we discuss why Pinterest is growing so fast, how Snapchat is able to get more and more folks to pay for its premium service, and why people are spending increasing amounts of time on Reddit. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

Recently, Shopify CEO Tobi Lutke asked employees requesting more resources to prove they 鈥渃annot get what they want done using AI,鈥� according to a memo posted to X. The directive reflects a wave of anxiety among workers that AI will eliminate potential jobs鈥攐r their current ones.

Brands are shifting away from traditional influencer marketing to tap into the power of everyday consumers sharing authentic content about products they genuinely use and love.

And they're going to be streaming games starting from next season, 2025/26 on Prime Video, where the company also streams some NFL games. And this year began to show hands on the service to what Jeremy was saying. So that's a huge driver of this. Marcus Johnson (17:55):.

On today's podcast episode, we discuss if 鈥楯ust Walk Out鈥� technology will ever catch on at scale, how different generations respond to self-checkout, and what the next iteration of in-store payments will look like. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sky Canaves and David Morris.

Media analysts expect to see ads soon on its streaming service, Apple TV+. Search will be a tempting addition. Also, Siri getting an AI makeover, they point out, designed to help users with the kinds of tasks for which they might previously have sourced the web. So Apple's definitely one potential. Paul, is that who you start with? Paul Verna (12:16):.

I found that audio streaming ads including podcast as a subcategory, the most disliked ads among UK adults. What's going on here? Well, I guess what we're seeing in the podcast-. Marcus Johnson:. Bloody English. Bill Fisher:. Yeah. I guess what we're seeing in the podcast space is deeper segmentation. Lots of smaller scale podcasts offering tightly targeted audiences.

The news: At Cannes Lions 2025, Netflix announced it has added Yahoo鈥檚 DSP to its growing list of programmatic partners, joining Google, The Trade Desk, and Microsoft. The expansion boosts flexibility for advertisers targeting Netflix鈥檚 94 million monthly ad-tier users across 12 countries, with new capabilities for first-party data and interest-based buying. Our take: With its Ads Suite now live globally, Netflix is done crawling鈥攊t鈥檚 competing directly with YouTube and social platforms for CTV budgets. As its per-user ad revenues rebound and its content ecosystem broadens, Netflix is evolving into a full-funnel marketing platform poised to reshape premium video monetization.

US social media creators saw a nearly 40% (39.8%) YoY increase in tipping and gifting revenue, according to our March forecast.

The audio streaming Giant recently told us that it was in good shape. It is approaching the 600 million users mark, continues to make enough money to turn a profit. But what did Spotify just offer British and Australian and next year American premium subscribers? Was it 10% off merch bought through Spotify's platform? Was it 20% off its new higher quality audio tier?

When vice president Kamala Harris launched her presidential campaign in late July, she needed to quickly make a splash with voters. Social media, and TikTok in particular, was the ideal platform. 鈥淚t's on TikTok where Kamala is really shining,鈥� said our analyst Jasmine Enberg on a recent edition of the Behind the Numbers podcast. Here are three things to consider about Harris鈥檚 social media and campaign strategy.

As ecommerce grows in back-to-school shopping (34.9% of total back-to school sales this year versus 33.5% in 2023), content creators are playing a pivotal role in how consumers find school supplies. This shift is driven by younger parents buying classroom supplies for K-12 children and college students outfitting their dorm rooms. Both groups favor online shopping for its convenience and the ability to compare prices, our analyst Sarah Marzano said in a recent edition of our 鈥淏ehind the Numbers: Reimagining Retail鈥� podcast.

In part one of this two-part podcast episode on the Google antitrust ruling, we discuss the reasons US district Judge Amit Mehta decided that Google鈥檚 search business constitutes an illegal monopoly and what penalties he is likely to dish out at a hearing in September. Tune in to the discussion with host Marcus Johnson, analyst Max Willens and vice president of content Paul Verna.

A revamped Microsoft 365 Copilot app lets users buy new agents and organize AI-generated content, such as audio overviews and file summaries. Coding add-ons: Microsoft open-sourced the Windows Subsystem for Linux, letting developers contribute code. It also introduced an overhaul of GitHub Copilot, which Microsoft said elevates the product beyond an assistant or chatbot.

On today's podcast episode, we discuss standout data points from this year鈥檚 back-to-school season, creators' role in this shopping period, and what back-to-school is trying to tell us about this year's upcoming holidays. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.

On today's podcast episode, we discuss how Meta has been able to sustainably grow revenue again, whether or not it can actually be 鈥渢he most used AI assistant in the world by the end of the year鈥�, and what is atop the Meta threats list. Tune in to the discussion with host Marcus Johnson and vice president and analyst Jasmine Enberg.

New mothers are increasingly digitally native. But their digital habits are defined more by their children鈥檚 life stage than by their own generational cohort.

鈥淐ookies are going to be the exception rather than the rule,鈥� analyst Evelyn Mitchell-Wolf said on a recent edition of our 鈥淏ehind the Numbers鈥� podcast. 鈥淎dvertisers and publishers are going to need cookieless strategies going forward.鈥�

On today's podcast episode, we discuss how Google might present its third-party cookie opt-in to Chrome users, what cookie and cookieless traffic will look like in the future, and what the next move for marketers should be. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.