蘑菇AV

B2B and personal finance ads in the Super Bowl leverage whimsical, creative ads for tools that aren鈥檛 associated with entertainment. This is an extension of an overarching trend of B2B brands recognizing that their buyers are business people, but they鈥檙e also consumers. That means their ads should be consumer-oriented. 5. That weird celebrity stunt is probably a Super Bowl ad.

A 2023 study found only 5% of B2B marketers were using genAI to produce videos, a stark contrast to the 51% who used it for brainstorming and the 45% for researching headlines. However, a Capgemini report from October suggests a shift in perspective, with CMOs and executives worldwide predicting image and video generation will rise to a mainstream generative AI application in the next few years.

How Can B2B Marketers Take Advantage of AI in Email Marketing? (蘑菇AV subscription required). Answering 4 questions marketers have about personalization and generative AI. Methodology: Data is from the February 2024 ActiveCampaign and Ascend2 report titled "Coupons, Discounts & BOGOs, Oh My!" 1,044 US adults ages 18+ were surveyed online during October 2023.

More Chart of the Day:. 9/26 - Everybody loves YouTube. 9/25 - Show me the app money. 9/22 - B2B digital ad spend growth lags. 9/21 - Subscribe and save. 9/20 - Banking on traditional. Note: Respondents were asked, "Which generative AI platforms are local marketers experimenting with most?".

Walmart looks to carve out a share of the $1.857 trillion B2B ecommerce market. 5 things to know about Prime Day shoppers. More Chart of the Day:. 7/24 - Peak TV. 7/21 - Threads count. 7/20 - Snapchat leads in global user growth. 7/19 - Social B2Butterfly. 7/18 - Top 10 countries on Threads.

More Chart of the Day:. 9/28 - Amazon shoppers keep it Fresh. 9/27 - ChatGPT wins for SEO professionals. 9/26 - Everybody loves YouTube. 9/25 - Show me the app money. 9/22 - B2B digital ad spend growth lags.

More Chart of the Day:. 9/27 - ChatGPT wins for SEO professionals. 9/26 - Everybody loves YouTube. 9/25 - Show me the app money. 9/22 - B2B digital ad spend growth lags. 9/21 - Subscribe and save.

鈥淚 personally don鈥檛 believe in my 2024 plan I鈥檓 going to have a bunch of prompt engineers on my team,鈥� Lynn Tornabene, CMO of Anteriad, said during our 鈥淯nderstanding the New Buyer Journey: Insights Into B2B Marketing鈥檚 Omnichannel Transformation鈥� Tech-Talk Webinar. 鈥淚鈥檓 excited about the creativity that this drives.鈥�. 2. Data (75%).

More Chart of the Day:. 9/25 - Show me the app money. 9/22 - B2B digital ad spend growth lags. 9/21 - Subscribe and save. 9/20 - Banking on traditional. 9/19 - Top platforms by influencer marketing spending. Methodology: Data is from the August 2023 Kagan survey titled "U.S. Q1 2023 Consumer Insights." Approximately 2,500 adult internet users ages 18+ were surveyed online during March 2023.

Text-based app struggles could be LinkedIn鈥檚 gain as B2B audience gets younger. TikTok鈥檚 Search Ads Toggle could lower CPA while increasing conversions. Video dominates social time鈥攂ut it鈥檚 reaching a saturation point. The top reasons Gen Z downloaded Threads.

The company also announced initiatives including Instacart Business, its B2B marketplace offering, and Instacart Health, which aims to address food insecurity and expand access to healthy options. Later this year, Instacart plans to roll out a chatbot powered by ChatGPT to answer food-related questions and help shoppers find products, per The Wall Street Journal.

Both of these shifts have forced marketers (both B2C and B2B) to find ways to game technology to stay attractive, even when some element of consumer choice is taken away. AI agents will require a shift in thinking for marketers, said Stephanie Gilbert, senior vice president of marketing and communications at Digitas. 鈥淚f you're a brand, where is your role? Are you now marketing to the agents?鈥�.

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies. Brands maintain support for Pride despite anti-LGBTQ+ sentiment. Advertisers win with TikTok鈥檚 Creative Challenge鈥攂ut creators' gains uncertain. Brand execs from Forever 21, Abercrombie & Fitch, and more talk AI, Gen Z, and D2C.

Intuit launched its own B2B ad network for small businesses, SMB MediaLabs.

This includes challenger brands focused on growth, B2B companies, and brands that have dedicated part of their budget to performance marketing channels like paid search and social. The majority of advertisers on the MNTN platform are first-time TV advertisers. They see an opportunity to drive performance metrics like return on ad spend and cost per acquisition just like they would on paid social.

B2B testing giants Labcorp and Quest Diagnostics each offer a suite of at-home tests consumers can order without a prescription. CVS Health recently partnered with ixlayer, maker of at-home tests, to offer at-home sample collection kits under its retail brand name.

The deal will bring 7,000 new customers and critical disaster recovery tools to tackle growing cybersecurity threats.

Nearly one-third of B2B marketers (31%) reported using AI for chatbots, coding, and design, per a November Sagefrog Marketing Group survey. In a January Ascend2 survey, personalization (38%), ad optimization (34%), and customer service chatbots (31%) ranked as the highest use cases for AI.

And they鈥檒l double down on other fast-growing sectors, like B2B. New Technology Will Disrupt the POS Hardware Market. As point-of-sale (POS) terminal market growth slows to a crawl, legacy providers are contending with threats from terminal-free checkout technology:.

Key stat: 62% of US B2B and B2C marketers increased their email marketing budgets in the past 12 months, according to an April 2023 study from SeQuel Response and ISG. What ended up happening with Apple鈥檚 iOS 17 email changes? Marketers raised concerns in June when Apple announced its iOS 17 would provide 鈥渆ven greater protections against trackers,鈥� but those issues have not panned out.

Features like Amazon Anywhere also strengthen the retailer鈥檚 B2B appeal, allowing it to rake in more money from seller fees, one of its most lucrative profit engines.

You can鈥檛 take your B2C marketing team and expect they鈥檒l excel at B2B: It鈥檚 a different skill set to develop and market a platform to brands. That鈥檚 why you鈥檝e seen the bigger retail media networks tapping into talent from places like Meta and Google. What about social commerce? Where do you think that鈥檚 heading this year?

蘑菇AV joined a panel to discuss its future with Neil Waller, CEO of Whalar and Rahul Titus, global head of influence at Ogilvy, which won the B2B Grand Prix for a campaign that incorporated creator content. Over at Amazon, influencer Alix Earle and co-founder of skincare brand Summer Fridays Marianna Hewitt talked sponsored content on a panel called 鈥淣ow Trending: #Authenticity.鈥�.

Key stat: 85% of B2B data decision-makers were using or considering using data clean rooms (DCRs), according to Ipsos on behalf of the Interactive Advertising Bureau. DCRs will likely become essential for the privacy-compliant advertiser, but there are hurdles to widespread adoption, including a high cost and a need for specialized data scientists. Watch the full Tech-Talk Webinar.

B2B marketers say social media drives revenues. Threads鈥� user engagement decline could spell trouble for advertising potential. 5 things to know about brand marketing and the future of ads on Instagram鈥檚 new platform, Threads.