蘑菇AV

But there is a stronger use case for bill payments and business-to-business (B2B) payments. Focusing on a use case like bill pay could help Plaid鈥檚 solution gain traction. These payments have historically been dominated by checks, which are aging out, and other digital alternatives come with their own pain points.

Keeping it professional for B2B customers: Lowe鈥檚 and The Home Depot both expanded their professional loyalty programs earlier this year, with Lowe鈥檚 introducing MVPs Pro Rewards and The Home Depot expanding Pro Xtra. The new tiers and a training program to address the US labor shortage focus on fostering relationships with contractors and construction businesses.

Magazine ad spending includes B2B, consumer, local, and Sunday. Newspaper ad spending includes classified, national, and retail. 蘑菇AV benchmarks its US newspaper ad spending projections against Newspaper Association of America (NAA) data, for which the last full year measured was 2013. Out-of-home spending includes alternative, billboards, cinema, street furniture, and transit.

When you stop looking at the business as having separate products, with siloed B2B and B2C customers, and instead as one whole entity, 鈥渋t really helps to streamline the processes and minimize work,鈥� Jane Musatova, Wix鈥檚 senior marketing automation manager, said on a recent Tech-Talk Webinar.

That could include cross-border and B2B payments. Stripe鈥檚 strategy could be used as a blueprint by other financial institutions (FIs). Stripe has had a challenging few months: It laid off 14% of its staff in late 2022 and posted a 鈥渟ignificant deceleration鈥� in growth for the year.

B2B faces unique challenges. B2B marketers struggle to replace third-party data because they鈥檙e less likely to have their own data. As a result, B2B marketers need to invest in technology and resources to ensure compliant data storage, though their marketing data spend growth has slowed following a downturn in advertising, according to our August 2023 forecast.

鈥淲e have access to 300 million different B2B lead profiles,鈥� Jaspar Carmichael-Jack, Artisan鈥檚 CEO and co-founder, told VentureBeat. 鈥淎va uses that information as well as sources like CrunchBase, Apollo, and Cognism to determine leads.鈥�.

That鈥檚 according to a global survey of 1,400 B2B and B2C marketers across 23 industries, including financial services, conducted by marketing software company Hubspot in September 2023. Marketers aren鈥檛 using AI to write content: Instead, they鈥檙e using it for inspiration. Just 6% of respondents said they use AI to write content, despite 60% of customers saying they favor content from AI.

Affirm recently partnered with an eyewear retailer, for example, and Klarna partnered with a B2B car-rental company. Greater acceptance. BNPL debit cards and partnerships like Affirm鈥檚 with Walmart have made it easier to use BNPL in stores. What鈥檚 next? All of these drivers will boost BNPL鈥檚 growth throughout 2024.

In an October 2023 Ascend2 survey, 50% of B2B marketers said email marketing was their most effective channel. Sixty-two percent of US B2B and B2C marketers increased their email marketing budgets in 2022 and 2023, per SeQuel Response.

Respondents included B2B or B2C brand marketers and agencies at companies, or had clients, who spent $500K+ in digital advertising during the past 12 months.

An influencer who has mastered the art of B2B social platform LinkedIn. How is it used? The same way 鈥渋nfluencer鈥� would be used in any creator economy conversations, but specific to LinkedIn. Why should you care? More than 1 in 5 people in the US are on LinkedIn, and both the creator economy and B2B ad spend are growing, according to our forecast.

Firms can harness fraud-fighting tools: Jack Henry and other B2B payment firms can win new clients through their technology鈥檚 fraud-preventing potential. Companies that embrace this tech can bolster their reputations and attract new users who may be concerned about the risk of fraud on P2P payment apps.

Brand marketing matters, even for B2B companies. Focusing only on performance marketing works only in the short term, said Angelique Temple, CMO of WeTransfer. B2B buyers are real people, so maintaining a social presence the same way a D2C company might is vital.

And what we're seeing and what Kelsey are B2B analysts has written about extensively is that the B2B buyer is getting younger. So we're not going to see quirky fun videos with TikTok like stars, but I do think there's a place for educational content from thought leaders, employees, product advocates, and even c-level executives that I think will move the needle among B2B buyers.

The grocery question: While Amazon鈥檚 earnings release highlighted the company鈥檚 achievements in ecommerce, AWS, advertising, generative AI, and even its B2B business, it stayed mum on grocery鈥攁n indication that the company is struggling to figure out a path forward in that highly competitive sector.

JPMorgan also launched Commerce Solutions, a suite of payments infrastructure and applications, including cloud-based payments tech, aimed at helping merchants accept consumer and B2B payments. Biometric benefits:. Biometric payments could save time for merchants while boosting sales and user loyalty. For consumers, JPMorgan claims the payments will be quick, phone-free, secure, and simple.

More Chart of the Day:. 9/22 - B2B digital ad spend growth lags. 9/21 - Subscribe and save. 9/20 - Banking on traditional. 9/19 - Top platforms by influencer marketing spending. 9/18 - Temu vs. Amazon, Target, and Walmart.

I feel like they're bridging the gap between B2B and B2C and helping bring more awareness to this space. So, that is an area where I think we're going to see a lot more movement. It makes sense. I mean B2B marketing can be incredibly stale. We're in this moment where the B2B buyer is getting younger.

B2B and personal finance ads in the Super Bowl leverage whimsical, creative ads for tools that aren鈥檛 associated with entertainment. This is an extension of an overarching trend of B2B brands recognizing that their buyers are business people, but they鈥檙e also consumers. That means their ads should be consumer-oriented. 5. That weird celebrity stunt is probably a Super Bowl ad.

A 2023 study found only 5% of B2B marketers were using genAI to produce videos, a stark contrast to the 51% who used it for brainstorming and the 45% for researching headlines. However, a Capgemini report from October suggests a shift in perspective, with CMOs and executives worldwide predicting image and video generation will rise to a mainstream generative AI application in the next few years.

For example, CMOs at B2C companies stay an average of four years, while CMOs at Fortune 500 B2B companies stay four and a half years. The CMO role is evolving amid the rise of AI, and sometimes, even being phased out altogether. In March, Starbucks got rid of its global CMO position, following other companies such as Johnson & Johnson and Uber. Use this chart:. Illustrate the changing role of the CMO.

How Can B2B Marketers Take Advantage of AI in Email Marketing? (蘑菇AV subscription required). Answering 4 questions marketers have about personalization and generative AI. Methodology: Data is from the February 2024 ActiveCampaign and Ascend2 report titled "Coupons, Discounts & BOGOs, Oh My!" 1,044 US adults ages 18+ were surveyed online during October 2023.

More Chart of the Day:. 9/26 - Everybody loves YouTube. 9/25 - Show me the app money. 9/22 - B2B digital ad spend growth lags. 9/21 - Subscribe and save. 9/20 - Banking on traditional. Note: Respondents were asked, "Which generative AI platforms are local marketers experimenting with most?".

Walmart looks to carve out a share of the $1.857 trillion B2B ecommerce market. 5 things to know about Prime Day shoppers. More Chart of the Day:. 7/24 - Peak TV. 7/21 - Threads count. 7/20 - Snapchat leads in global user growth. 7/19 - Social B2Butterfly. 7/18 - Top 10 countries on Threads.