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Health and beauty is Amazon's fastest growing e-commerce category in the US but it still has room to grow penetration. So this year, health and beauty is projected to have 24% growth according to our forecast and health and beauty e-commerce penetration is at 32% for Amazon.

The news: Luxury ecommerce retailer Mytheresa is doubling down on China, even as the country鈥檚 economic malaise causes sales of luxury goods to plummet. The company announced a new Chinese name, 鈥淢ei Lin Shi,鈥� which translates to 鈥渂别补耻迟测,鈥� 鈥渟election,鈥� and 鈥渨orld,鈥� which the retailer says 鈥減erfectly embodies鈥� its mission of offering luxury enthusiasts a highly curated selection of top brands.

The IAB revised its retail media ad spend growth forecast from 21.8% in November 2023 to 25.1% in August 2024 due to high consumer packaged goods (CPG) and beauty spend. Retail media networks can position themselves as an attractive solution for both concerns due to their rich first-party data and growing off-site partnerships.

Unilever is in the process of selling its ice cream unit, alongside two of its prestige beauty brands, as it focuses on its 30 biggest (and most profitable) lines. General Mills agreed to sell its North American yogurt business鈥攚hich includes the Yoplait and Go-Gurt brands鈥攖o French dairy companies Groupe Lactalis and Sodiaal for $2.1 billion.

The UK is one of the world鈥檚 most advanced ecommerce markets鈥攁nd it was chosen as the first location outside of Asia-Pacific for TikTok Shop. But it鈥檚 still playing catch-up with social commerce. There will be 16.7 million social buyers in the UK in 2023. That鈥檚 29.4% of the population鈥攑utting the UK ahead of the rest of Europe when it comes to social buying.

Today鈥檚 consumers have high expectations of brands and retailers. They want to shop seamlessly across digital and physical channels, they want to get from inspiration to purchase as quickly as possible, and they prioritize value above all else.

Though ecommerce growth has slowed from its explosive surge during 2020, it continues to make up a larger portion of total retail sales. Here are four strategies to cut through the noise and create a product-first, customer-centric strategy.