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If you鈥檙e happy and you know it 鈥� will you click? Data shows consumers remember and engage with emotionally resonant ads. It鈥檚 not just about making consumers happy. They鈥檙e drawn to content and marketing campaigns that are funny, foster a sense of belonging, and tell compelling stories. Here are five key stats on why marketing through emotions matters and what advertisers should keep in mind.

Marketers are interested in exploring upper-funnel tactics while continuing to invest in lower-funnel strategies, requiring retail media networks (RMNs) to provide a combination of ad formats for a full-funnel effect. In addition, marketers want access to high-quality data for better targeting and personalization, and look to RMNs for enhanced measurement and optimization techniques.

Prime Video programming like 鈥淩ed One,鈥� 鈥淏east Games,鈥� and 鈥淭hursday Night Football鈥� are shattering streaming records, providing a lucrative advertising revenue source. Our take: While Amazon isn鈥檛 the first retailer to issue cautious guidance, it鈥檚 certainly the most significant.

Which Amazon ad types snag the most marketing dollars worldwide? Amazon Prime Day is a bellwether for the 2023 holiday season. More Chart of the Day:. 7/7 - Gen Z鈥檚 mind over matter. 7/6 - Beauty on a budget. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile.

Some dedicated digital buyers are going 鈥渙nline-only鈥� for consumer packaged goods (CPG) products, which will boost online category growth but could come at the cost of in-store sales. Perishables are driving the most frequent purchases. If retailers and delivery services can convince shoppers to buy perishables, they are more likely to convert infrequent digital grocery buyers into heavy users.

Hershey sees LesserEvil as the greater good in healthier snacking: The consumer packaged goods giant is buying the snack brand as part of its push to diversify its offerings.

Kroger Precision Marketing, the company鈥檚 retail media network, enables advertisers to access audience intelligence via sales data, as well as to customize video and connected TV inventory. Some 90% of grocery sales still happen in stores. That鈥檚 over $1 trillion in sales that advertisers will be able to target more accurately鈥攊f they have access to the right data.

鈥淲almart could really leverage its relationships with [consumer packaged goods] (CPG) companies to create a network of product partnerships that could only be available to Walmart+ members,鈥� said Droesch. Walmart did something similar earlier this year, offering Walmart+ members exclusive access to a new Oreo flavor, but they could take this offering much further.

Olipop is currently available in nearly 50,000 stores across the US鈥攊ncluding 12,000 Starbucks caf茅s as well as Walmart, Target, and Whole Foods Market鈥攚hile Poppi recently launched a limited-edition flavor and apparel collection at Target, in addition to splashing out for its second-straight Super Bowl ad.

Healthcare and pharma marketers will continue to devote more of their ad spending budgets to digital media channels. Still, advertising strategies for traditional media will remain a priority, particularly compared with other industries.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

We were incorrect about this one, but Spotify did make a number of ad plays and teased a new tier launch. The digital audio company rebranded its ad platform from Spotify Ads Studio to Spotify Ads Manager in an effort to attract more programmatic ad-buyers. It launched a supply-side platform (SSP) offering video ad inventory. And it created a revenue-sharing program for podcast hosts.

Key stat: 43% of US adults say discounts are the main reason they sign up for subscription services, per May data from SurveyMonkey.

UK retailers are reporting success with these ads: Boots was the first beauty retailer in Europe to experiment with TikTok鈥檚 Video Shopping Ads, and it has since rolled out shoppable ads on Meta, citing 鈥渟trong results.鈥�. TikTok recently launched visual search on Shops. TikTok began testing visual search in June 2023, following in the footsteps of Google, Pinterest, and Snapchat.

As consumers look for quick and convenient ways to shop, the number of click-and-collect buyers in the US will rise to 150.9 million in 2024, representing 53.1% of the population, per our December 2022 forecast.

Albertsons adds non-endemic ads: Retail media expands its ambitions as the category matures.

More CPG companies will likely follow suit with similar lines this year. Our take: Public policy will have an outsized impact on what consumers eat and drink this year. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.

This reflects the expanding ad inventory available in physical stores.

The company is also splurging on advertising. In the UK, Temu is spending more on pay per click than any competitor other than Amazon, according to Similarweb. However, the company ran into trouble last year with the UK advertising authority, which banned five of its ads after receiving complaints over their sexual nature. Shein is expanding its Western Europe operations.

The platform expects this Christmas to be 鈥渋ts biggest retail moment yet鈥� thanks to surging growth in livestream and ad sales. TikTok expects UK ad revenues from retail and ecommerce brands to jump 58% YoY in Q4. The platform is preparing for millions of consumers to shop via livestream commerce in November and December and anticipates triple-digit Black Friday growth.

Instacart鈥檚 US retail media ad revenues will hit $1.01 billion this year, up 16.1% from $0.87 billion in 2023. PubMatic announced a collaboration with Instacart earlier this month, which will leverage the platform鈥檚 first-party data for programmatic ads. Klarna: The buy now, pay later company expanded its Ads Manager to the UK and Sweden, but Klarna has been fairly quiet on the retail media front.

Develop advertising strategies that prioritize digital. Evaluate shifting purchasing behavior in beauty. More like this:. 5 charts showing D2C鈥檚 shift toward established brands. What marketers should know about why Gen Z shops. Consumers continue to splurge on beauty products. How beauty brands can use TikTok to reach Gen Z, BIPOC, and more consumers.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Retail media will make huge gains this year in Canada. Our first-ever forecast for retail media ad spending in Canada and our joint survey of ad buyers (conducted with IAB Canada) highlight the latest developments.

It doesn鈥檛 take a CPGenius to understand that consumer packaged goods (CPG) have gone digital. 鈥淲inning at the digital shelf is more critical than ever鈥� for CPG brands, according to our analyst Andrew Lipsman. Here are five charts on what retailers, marketers, and logistics professionals need to know about CPG.