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Some 53% of marketers believe AI will significantly enhance the way shoppers are targeted and served relevant ads, per a survey from Cooler Screens. Both AI and retail media are still developing. As both of these areas mature, AI will make retail media data even more powerful. Here are some ways AI is improving retail media.

Record holiday sales helped retailers, but purchasing patterns across income groups diverged starkly. Middle- and lower-income consumers grew more selective, carefully weighing where and when to spend amid economic uncertainty. Meanwhile, higher-income shoppers continued to spend freely.

Anticipating a continued uptick in CPG purchases, subscribe-and-save promotions are a potential source of growth. While general merchandise categories typically dominate total Prime Day dollar spend, consumer packaged goods (CPG) categories saw significant YoY increases in shopper penetration last year, according to July 2023 survey data from Numerator.

Brand interest has made Roblox a hotbed of testing for in-game ads, a burgeoning space that has piqued the interest of major game publishers like Microsoft and Electronic Arts. While most US consumers enjoy games but dislike in-game ads, Roblox has proved to be a valuable channel for brands looking to make inroads with its young user base.

Commerce media is becoming more competitive as retailers and non-retailers continue to build out their networks and advertisers prioritize measurement for proven results. Looking ahead to 2025, cross-industry partnerships will grow and in-store media will enable retailers to merge online behaviors with in-person shopping.

The news: Google is releasing various AI features embedded directly into Google Shopping this week as a jumping-off point for online product advertising and ecommerce. It鈥檚 also integrating augmented-reality (AR) functionality to offer online retailers a wider canvas to engage online shoppers.

Advertisers win with TikTok鈥檚 Creative Challenge鈥攂ut creators' gains uncertain. Brand execs from Forever 21, Abercrombie & Fitch, and more talk AI, Gen Z, and D2C. More Chart of the Day:. 7/6 - Beauty on a budget. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks.

It introduced Thought Leader ads, expanded further into solutions for CTV, and touted AI-powered optimization. #7: Digital ad spending. What fueled interest: Digital ad spending surged in a number of categories. Our forecast was up, and Magna鈥檚 was even more bullish鈥攊ncluding consumer goods, driven by a D2C shift.

Travel brands and issuers are pushing premium cards to attract affluent consumers and boost revenues

Why: 鈥淎mazon鈥檚 ad revenues are really based on retail media,鈥� our newsletter analyst Arielle Feger said. 鈥淏ut its recent rollout of Prime Video ads and a new ad-free subscription tier is a big way for it to beef up its ad offerings.鈥�. What鈥檚 interesting:. New AI-powered tools are being released to improve the Amazon customer experience.

Despite being a standalone app, Fizz maintains data connections with Instacart's main platform, particularly for advertising purposes. "Brands are still getting all of that data, which is kind of cool, that it's all connected," said Feger. Urban Outfitters' partnerships target Gen Z.

For context, the FDA regulates prescription drug advertising on TV and other media channels. The details of the advertisement in question: The ad featured tennis superstar Serena Williams in a talk show dressing room, where she puts her hand to her head, appearing to experience migraine pain. In a voiceover, Williams says, 鈥淥ne dose works fast to eliminate migraine pain.鈥�

Retail media鈥檚 positive hype is real. We expect it will disrupt the digital advertising landscape worldwide. In Canada, a handful of players鈥攍ed by Amazon, Walmart, and Loblaw鈥攈ave turned it into the fastest-growing ad segment in the country, and at scale.

advertising capability or media investment, according to a November 2023 survey from Mediaocean.

Nearly half of US adults who have made a purchase via shoppable commerce have done so on social media, according to our February 2024 survey conducted by Bizrate Insights. But budding partnerships between brands and streamers may shift more commerce toward connected TV (CTV) platforms, especially around live events. For example, Paramount piloted a shoppable experience during the CMT Music Awards, NBCUniversal launched a new shoppable ad format ahead of this Summer鈥檚 Olympics, and Amazon added shoppable ads to its Amazon Prime platform.

E.l.f. SKIN is blending product marketing and comedy with 鈥淪unhinged,鈥� a comedy special that doubles as a PSA for sun protection.

RFK Jr.鈥檚 pharmaceutical ad ban could affect $22 billion in ad spending: A business-friendly Trump administration could hamper RFK鈥檚 plans to cut D2C advertising.

When Chase Media Network launched last month, it revealed the potential for more payments and financial service companies to get in on the commerce media game, leveraging consumer payments data to sell ads. One unexpected out-of-home implementation could be ATMs, said Stuart Mackinnon, COO of NCR Atleos, on our 鈥淏ehind the Numbers: The Baking & Payments Show鈥� podcast.

Which Amazon ad types snag the most marketing dollars worldwide? Amazon Prime Day is a bellwether for the 2023 holiday season. More Chart of the Day:. 7/7 - Gen Z鈥檚 mind over matter. 7/6 - Beauty on a budget. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile.

Out-of-home (OOH) advertising is offering more opportunities for advertisers to take advantage of context, measurement, and experiential innovations to drive conversions. 鈥淭ry it more. Use it not just for that one stunt,鈥� said Anna Bager, president and CEO at the Out of Home Advertising Association of America (OAAA). Instead of focusing on one tentpole stunt, marketers should be using multiple OOH formats to supplement digital campaigns, Bager said.

Kroger Precision Marketing, the company鈥檚 retail media network, enables advertisers to access audience intelligence via sales data, as well as to customize video and connected TV inventory. Some 90% of grocery sales still happen in stores. That鈥檚 over $1 trillion in sales that advertisers will be able to target more accurately鈥攊f they have access to the right data.

Retailers offering too many selections, reviews, and ads make it hard for consumers to find a product that will fulfill their needs. Technology can play a role. For example, over half of consumers (51%) say they would consider using generative AI (genAI) advisors to sort through the array of options.

鈥淲almart could really leverage its relationships with [consumer packaged goods] (CPG) companies to create a network of product partnerships that could only be available to Walmart+ members,鈥� said Droesch. Walmart did something similar earlier this year, offering Walmart+ members exclusive access to a new Oreo flavor, but they could take this offering much further.

Key stat: 43% of US adults say discounts are the main reason they sign up for subscription services, per May data from SurveyMonkey.