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And about one-third indicate that TikTok is their main source of health advice, whether online or otherwise, per a 2024 Zing Coach survey. 40% of Gen Z adults prefer TikTok over going to a medical professional because it doesn鈥檛 cost anything. This was by far the top answer among Gen Zers when asked why they like to get health information from TikTok.

And US retailers are racing to import goods. The volume of imports has been rising, and the nation鈥檚 major container ports expect that surge to continue through spring as Costco and other merchants stock up on goods before tariffs take effect, per the National Retail Federation and Hackett Associates鈥� Global Port Tracker.

President Donald Trump鈥檚 newly instated tariffs on these three countries could make trillions of dollars in goods markedly more expensive for companies that produce them鈥攁nd potentially their consumers as well. As tariffs ensue, US brands should audit their supply chains and emphasize brand value to prevent consumers from trading down.

Note: Luxury items are products that are priced at a premium and feature a higher level of quality, craftsmanship, customer service, exclusivity, and/or scarcity relative to the majority of goods in a given product category.

Good to be back. It's been a while. Marcus:. Hello there. I know. Welcome back. Minda is back with us, folks, alongside Jasmine for today's episode. Today's fact. Who invented the first hot air balloon? This is how I spend my time, okay? This is my life.

Younger B2B buyers are driving digital-first marketing strategies as they become more engaged in the buying process, according to our 2023 B2B Social Media Marketing report. While LinkedIn is the most popular social network used by B2B marketers worldwide, video-based platforms like YouTube and TikTok are also good for engaging B2B buyers, especially younger ones. Use this chart:.

Per a 2022 internal analysis cited by The Wall Street Journal, 70% of newly active advertisers on Instagram and Facebook were promoting scams, poor quality products, or illicit goods鈥攁nd the problem has only grown since then.

70% of US adults believe tariffs will lead to higher prices on food, electronics, and other goods, but only 26% are stocking up on items they think will cost more, according to a February 2025 survey from Ipsos.

Good news for advertisers and social media networks: Our October 2023 US social network ad spend forecast is 10% higher than we previously expected. We project social ad spend will hit $82.89 billion this year, a YoY growth of 13.5%.

It鈥檚 hard not to see #deinfluencing as a response to #TikTokMadeMeBuyIt, which encourages people to impulse buy goods featured in viral creator videos. But de-influencing is still influencing鈥攊t鈥檚 just been adapted to resonate with consumers during an economic downturn.

Note: B2B digital advertising includes the advertising of products and services to businesses or other organizations for use in the production of goods, business operations, and resale. It does not include advertising efforts aimed toward individual consumers.

Apple appeared to be a good bet for a streaming partner: The tech giant spent billions to acquire the rights to Major League Soccer (MLS) broadcasts in a decade-long bid to increase the sport鈥檚 US popularity. Major talent from Europe, namely Lionel Messi, have joined MLS teams and boosted viewership. But Apple鈥檚 MLS investment came at a very different time.

The No. 1 reason why US viewers watched a shoppable livestream was to find a good deal, per a December 2022 Coresight Research survey. But offering deep discounts to drive interest in a livestream can dilute brand value and result in low sales.

In this case, product extension is a really good idea.鈥�. 6. CeraVe. CeraVe's venture into hair care leverages its strong skincare reputation in a growing market, though the brand may face challenges entering the already crowded hair care space. 鈥淎t the pharmacy, the shelves are so stacked with so many different haircare brands,鈥� said Davidkhanian.

Why it matters: As online marketplaces鈥� share of ecommerce sales grows, it becomes harder for regulators to police the flow of unsafe goods, particularly if they鈥檙e coming from overseas sellers. While the EU has extremely strict toy safety laws, they don鈥檛 apply to merchants based outside of the bloc if the sale takes place via a marketplace like Amazon.

Mobile ad spending will account for 66.0% of total digital ad spend in 2024, despite only 50.3% of the total time spent with digital media being on mobile. Mobile apps will generate 82.0% of that mobile ad spend. Hybrid monetization models will grow.

Our take: What鈥檚 good for AI companies may not be great for consumers whose data and information is needed to train AI models. Hallucinations, AI mishaps, and breaches might become more common without enforceable government-led guardrails.

Ads served within retailer apps can also be a good way to reach consumers close to time of purchase. 3. Gen Z is sold on social commerce. Key stat: US Gen Zers are more than twice as likely as the general population to buy holiday gifts via social platforms this year, according to May 2024 data from Basis Technologies and GWI.

That sticker shock is poised to push Gen Z鈥攁lready the generation most willing to try private鈥憀abel goods, per a December Circana survey鈥攖oward lower鈥慶ost store brands. We expect retailers to follow Albertsons鈥� lead with more private label offerings.

鈥淲e鈥檙e doing a good job within video right now in terms of storytelling that calls out the unique differentiators of our business model and the manners in which we can uniquely serve clients relative to other retail options that might be at their disposal,鈥� he said. Stitch Fix is focused on targeting consumers that are likely to become high-lifetime value customers, said CFO David Aufderhaar.

When you add CTV, you鈥檙e not just adding CTV鈥攜ou鈥檙e also adding all the good it can do across your existing performance platforms. Ensure you have enough creative. One of the biggest takeaways gleaned from MNTN鈥檚 research on its top advertisers was a simple one: more creative means more rewards.

罢补谤驳别迟鈥檚 digital comparable sales were up 10.8% YoY thanks to nearly 20% growth in same-day deliveries and double-digit growth for its Drive Up curbside offering. Amazon鈥檚 ever-faster Prime delivery speeds paid off in Q3, with more shoppers purchasing everyday essentials like personal care items and nonperishable goods.

"It does a really good job of helping you come up with a style standard.". 3. Be specific and follow up. The more precise your requests to AI tools, the better the outcome. If the first output misses the mark, follow up with specific instructions for improvement. 4. Always verify AI outputs. Despite advances in AI technology, these tools still make mistakes and occasionally fabricate information.