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Digital Ad Spending Allocation Among US Ad Buyers, 2022-2024 (% of total)
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Jan 11, 2023
Source: Cowen
Digital Ad Channels That Would Be Least Impacted by a Recession in 2023 According to US Ad Buyers (% of respondents, Dec 2022)
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Jan 11, 2023
Source: Cowen
Display and Digital Video Ad Performance Metrics in North America, by Country, 2022 (among impressions analyzed by DoubleVerify)
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May 18, 2023
Source: DoubleVerify
Marketing Tactics US Marketers Integrate With Their Direct Mail Marketing Strategy, by Industry, March 2023 (% of respondents)
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Jul 5, 2023
Source: Quad
Biggest Challenges in Connected TV (CTV)/OTT Advertising According to US CTV/OTT Advertisers, April 2024 (% of respondents)
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Jul 25, 2024
Source: Advertiser Perceptions; Premion
Tasks That US Advertising/Marketing Professionals Think Will See the Biggest Impact From AI Tools in the Near Future, Nov 2023 (% of respondents)
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Feb 28, 2024
Source: Yahoo; Publicis Media; Ebco
Channels US B2B Marketers Are Using for Lead Generation, Nov 2023 (% of respondents)
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Feb 2, 2024
Source: Demand Metric; Integrate
Greatest Concerns/Challenges for Media Investments in 2024 According to US Brands and Agencies, Nov 2023 (% of respondents)
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Nov 30, 2023
Source: Interactive Advertising Bureau (IAB)
Change in Marketing Spending According to US B2B Marketers, by Tactic, April 2023 (% of respondents)
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May 26, 2023
Source: Ascend2; Wpromote
Most Effective Digital Marketing Channels for Driving Revenues According to US B2B Marketers, 2021-2023 (% of respondents)
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May 26, 2023
Source: Ascend2; Wpromote
UK Digital Ad Spending, by Channel, Jan 2023-July 2024 (millions)
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Oct 3, 2024
Source: Sensor Tower
Digital Ad Spending in Canada, by Channel, Jan 2023-July 2024 (millions)
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Oct 3, 2024
Source: Sensor Tower
The Weekly Listen: How news consumption on social media is different, new digital price tags, and virtual store employees
She explains that the display ads United passengers see when they swipe through movies and TV shows and the 32nd video ad they watch before the entertainment starts will now be personalized based on the data United has on its customers.
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Jun 21, 2024
The Weekly Listen: The biggest AI story no one is talking about, YouTube takes over the TV, and personalized seat-back ads
She explains that the display ads United passengers see when they swipe through movies and TV shows and the 32nd video ad they watch before the entertainment starts will now be personalized based on the data United has on its customers.
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Jun 14, 2024
The Weekly Listen: Ads in stores, could Google eat the Internet, and did HBO Max's rebrand to Max work?
"I would like a display ad in my face while I am trying to pick out avocados. My ears are uncrammed with ads. This is unacceptable."
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Aug 11, 2023
Types of Digital Ads Creative Brands and Agencies Worldwide Are Creating, July 2024 (% of respondents)
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Aug 29, 2024
Source: Digiday; Celtra
Shoppable Media Is Not an Essential Ad Format, but Nearly 1 in 4 Advertisers Use It (% of creative brands and agencies worldwide, July 2024)
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Aug 29, 2024
Source: Digiday; Celtra
Paid Media Channels Ad Buyers in Latin America Will Use to Place Digital Ads, June 2023 & July 2024 (% of respondents)
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Aug 27, 2024
Source: 蘑菇AV; Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay); Interactive Advertising Bureau (IAB)
Google and Microsoft Digital Ad Revenue Growth Worldwide, Q3 2023-Q2 2024 (% change)
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Aug 1, 2024
Source: Google; Microsoft
Digital Advertising Revenues of Select Companies Worldwide, Q1 2022-Q4 2024 (billions)
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Aug 1, 2024
Source: Google; Meta; Amazon; YouTube; Microsoft; Snap Inc.; Pinterest; Roku
Biggest Causes for Concern on Current Programmatic Advertising Strategies and Capabilities According to Advertisers and Agencies Worldwide, June 2024 (% of respondents)
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Aug 15, 2024
Source: WARC; NewtonX
Leading Touchpoints/Channels Marketing and Ecommerce Professionals* in Latin America Will Use to Reach Consumers, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB)
Top 5 Touchpoints/Channels Marketing and Ecommerce Professionals* in Latin America Will Use to Reach Consumers, June 2023 (% of respondents)
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Jun 15, 2023
Source: Insider Intelligence | eMarketer; Interactive Advertising Bureau (IAB); Interactive Advertising Bureau M茅xico (IAB M茅xico); Interactive Advertising Bureau Argentina (IAB Argentina); Interactive Advertising Bureau Brasil (IAB Brasil); Interactive Advertising Bureau Chile (IAB Chile); Interactive Advertising Bureau Colombia (IAB Colombia); Interactive Advertising Bureau Per煤 (IAB Per煤); Interactive Advertising Bureau Uruguay (IAB Uruguay)
Digital Ad Spending in Latin America, by Format, 2013-2033 (bilions)
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Mar 29, 2024
Source: 蘑菇AV
Total Media Ad Spending Growth Worldwide, by Media/Format, 2022-2026 (% change)
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May 29, 2024
Source: Dentsu