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Nearly three-quarters (74%) of US sell-side retail media decision-makers rank creative services as one of the most important services/solutions that retail media networks (RMNs) offer, according to Dentsu’s 2025 Retail Media Industry report.

Gen Zers are most likely to experience a problem with the payment method. These concerns could weaken BNPL transaction growth

Whether brands are aligning their product with comfort food, launching fragrances, or prioritizing scent in their retail spaces, marketers are embracing multisensory experiences as another way to stand out in the digital noise.

Despite being a leader in AI use, the BNPL provider said leaning on AI for customer service lowered support quality

The deal, which also includes FIS’s purchase of Global Payment’s issuing business, redraws lines that had previously been blurring

This deck provides critical data to help retailers benchmark their own retail sales against the wider market.