蘑菇AV

Microsoft brings AI ad features to Copilot: It鈥檚 vying for ad dollars in an increasingly competitive chatbot space.

Privacy concerns are growing, with Fuzzy Panda claiming AppLovin is misusing Meta鈥檚 ad data to boost its ecommerce advertising鈥攕omething the company expects to be a major 2025 growth driver, which could trigger regulatory scrutiny from the FTC and California privacy regulators. Our take: AppLovin is under pressure, but investors and advertisers should wait for more information.

For all the momentum behind creators, they still represent a small share of ad spending, and they have little traction in higher-consideration categories, such as financial services. What it all means. The next generation of consumers views affiliate marketing favorably. Millennials and Gen Zers are acclimated to affiliate marketing content and advertising, and they are (relatively) trusting of it.

The year started with a flurry of commerce media news, from Meijer Media expanding into off-site channels to Microsoft鈥檚 new ad capabilities.

蘑菇AV clients' top 10 '24 topics : CTV led ad growth, AI drove innovation, and retail media surged, while TikTok and Gen Z reshaped the landscape.

Retail media networks (RMNs) are expanding beyond retailers' websites and apps, pushing into connected TV (CTV) and in-store displays. As the industry matures, experts predict 2025 will be marked by significant growth in these off-site channels, with new technologies and partnerships reshaping how brands reach consumers throughout their shopping journey.

Instacart projects healthy order growth thanks to Uber partnership, affordability initiatives: But profitability is under pressure as ad growth slows and basket sizes shrink.

The impact of tariffs on retail and ad spending. How retailers and business leaders are planning for tariffs. Consumer sentiment and behavior around tariffs. This deck can help you:. Develop commerce strategy (retailers and brands). Develop media strategy (brands and agencies). This Infopack was compiled in May 2025 and features our retail and ad spending forecast scenarios issued in April 2025.

The advertising push is headed by Inam Mahmood, former director of strategic partnerships for ecommerce at TikTok UK. Ads will appear within the existing rewards section of its app, Revolut Shops. Previously, Shops offered only merchant-funded rewards, but Revolut will now also show widget, banner, and carousel formats to customers who opt in. Strengths.

WBD grows streaming profits as TV revenues decline: It added 6.4 million Max subscribers, but TV ad declines and cord-cutting continue.

Walmart looks to make it easier for advertisers to buy its display ads: Walmart Connect鈥檚 new API should help it attract more ad dollars from smaller brands and marketplace sellers.

Post-relisting, TikTok skyrocketed past US rivals in downloads, reclaiming its dominance while RedNote, once a rising competitor, struggles to keep users.

The continuing problem of made-for-advertising (MFA) sites and a number of reports from industry activist group Adalytics highlighting brand safety failures has put a spotlight on how DSPs are responding. 11% of worldwide website ad spend went to MFA sites, per a December 2024 Pixalate study.