Ä¢¹½AV

Zoom’s and Beyond Presence's AI avatars promise hands-free attendance, though the potential for deepfake misuse looms large.

Adobe Analytics predicts UK shoppers will spend £17.2 billion ($21.19 billion) via BNPL services online in 2023, which is around 10% of total retail ecommerce spend. Electronics and fashion are the top categories for BNPL payments, but UK consumers are also using the service to pay for day-to-day essentials such as groceries and fuel, and to fund holidays. BNPL platforms are evolving beyond payments.

Go further: Read our reports on US Luxury Consumers and Their Path to Purchase and Luxury Ecommerce.

WeChat’s Weixin (China): An all-in-one platform for social networking, payments, ecommerce, and more, with over 1.3 billion users in China. VKontakte (VK) (Russia): Russia’s leading social network, similar to Facebook, with over 60 million daily users. Nextdoor (USA): A neighborhood-focused platform for local community engagement and business promotion in the US.

Indonesia has become a hotbed for ecommerce and social media, and sub OTT has momentum in Southeast Asia’s largest market as well. In 2024, the country will post the world’s fastest sub OTT viewer growth among the countries that we break out. That said, penetration will still be very low (15.5% of internet users), and Indonesia has a long way to go before it will become a core sub OTT market.

The majority (80.9%) of worldwide retail media ad spend will take place in China and the US this year, according to a March 2025 Ä¢¹½AV forecast.