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Catch up on how FAST services are shaking up TV advertising.

Shorter ad breaks, seamless delivery, and relevant ads are key to keeping viewers engaged with ad-supported streaming. These factors enhance satisfaction and drive better results for brands, according to the latest research from FreeWheel's Viewer Experience Lab.

With LiveRamp, marketers get the industry's only inoperable platform for data collaboration across every cloud, walled garden, and media platform. Learn more at liveramp.com. (00:25):. Hello everyone, and welcome to the Banking and Payment Show, A Behind the Numbers podcast from 蘑菇AV, sponsored by LiveRamp. Today is December 10th, 2024.

Half (49%) of people in the US are traveling between Thanksgiving and mid-January, according to Deloitte. With so many people getting on planes, trains, and automobiles, advertisers have increased opportunities to reach consumers across travel media networks, especially those who are younger and higher-income.

Global ad revenues surpass $1 trillion in 2024, says GroupM: Retail media and digital platforms drive rapid growth amid linear TV decline.

Consumers are spending more time with digital media and less with traditional. The gap in average daily time spent with digital media versus traditional has widened among adults every year since 2021, per our forecasts. In 2025, they will spend almost two-thirds (65.8%) of their daily media time with internet activities via any device.

The pandemic gave advertisers in Germany a taste for digital. Digital advertising will see record levels of growth for the next three years鈥攚ith retail media as the main driver鈥攆ar ahead of spending on traditional media.

The digital ad channel is hugely dominant in the UK, so there is increasingly less room for growth. But in the broader digital category, retail media is the main driver.

France鈥檚 relative digital immaturity is shifting, with digital advertising growth leaving traditional channels behind. Retail media is leading the way, and Amazon is benefiting the most, with the creation of the new triopoly.

A quarter of US shoppers are influenced to buy products via ads on retailers鈥� websites, according to new research from Intellias, as reported by Search Engine Land. This is compared with just 13% of consumers who are influenced by ads on third-party marketplaces and 14% who buy after seeing social media ads.

This year, TikTok will pull in 22 times the ad revenues of fellow fast-grower Mercado Libre ($1.02 billion), but Latin America鈥檚 largest ecommerce retailer will rapidly ascend the advertising ranks in the coming years. Click here to view our full forecast for digital ad revenue growth by company worldwide. Amazon will get a growth boost from its OTT video service.

Spotify has nearly twice as many US listeners as the next most popular digital audio platform, Amazon Music, at 103.6 million compared to 53.1 million, per our September 2024 forecast.

Strong returns for both publishers and advertisers guarantee growth. AI-powered performance advertising products, such as Meta鈥檚 Advantage+ Shopping Campaigns and Google鈥檚 Performance Max, have helped large advertising platforms weather the lost ad revenues from privacy-related signal loss.

Our take: Even without Vizio, Walmart was already leveraging its considerable strengths鈥攄ata from millions of shoppers and a massive physical presence鈥攖o rapidly grow its retail media business and gain ground against its chief competitor, Amazon. For example, nearly half (46%) of marketers have used Walmart Connect this year, up from just 24% in 2023, per Digiday.

The strong performance shows an appetite among consumers for blockbuster media ahead of a holiday season packed with major releases. Other notable films coming this month include 鈥淜raven the Hunter鈥� from Sony, 鈥淢ufasa: The Lion King鈥� and Bob Dylan biopic 鈥淎 Complete Unknown鈥� from Disney, and 鈥淪onic The Hedgehog 3鈥� from Paramount.