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While still high, inflation has begun to level out, but consumers are still holding tight onto their wallets as we enter the holiday season. When asked how inflation will impact holiday shopping plans, a third of consumers said that it wouldn鈥檛 change anything, according to TransUnion.

Article: What happened this holiday season and what to expect from earnings. Article: Amazon鈥檚 struggles give Walmart an opening.

Eighty-four percent of UK shoppers planned to buy fewer holiday gifts this year, per a September 2022 YouGov study. A separate survey by Barclaycard found 59% planned to spend less on gifts for family and friends. That pullback is reflected in our holiday season forecast; we expect rising prices to drive a 3% YoY increase in total retail holiday sales this year.

To reach the overwhelmingly young, diverse, and growing population of Hispanic consumers in the US, advertisers must understand their media preferences.

Holiday shopping. Mastercard benefited from a flurry of holiday shoppers in the last months of the year. US retail and ecommerce holiday sales grew 7% YoY and hit $1.297 trillion in 2022, per Insider Intelligence forecasts. Tie-ups.

What it means for Amazon: In addition to giving the retailer a significant head start on the holiday season, Prime Big Deal Days also provided Amazon with the opportunity to flex its impressive supply chain muscle and highlight its Buy with Prime offering. Shoppers purchased over 25 million items with same- or next-day delivery, and embraced deals offered by Buy with Prime partners Wyze, ALT.

Amazon Prime Day is a bellwether for the 2023 holiday season. Luxury spending decelerates as US consumers focus on savings and travel. Grocery shoppers still cutting back even as inflation cooled in May. Loyalty programs struggle to balance deals and margins as inflation lingers.

I think still robust because you have holiday shopping. iPhones make good gifts. Marcus Johnson (06:41):. Yeah, great point. Jacob Bourne (06:42):. The March updates, it depends on, things could change between now and March and it really depends on what kind of updates they're going to make. I would drop that influence down a bit more for the March update unless it's something really big.

Holiday shopping likely also played a role, with many consumers likely leaning on credit cards to fund their gift purchases. US holiday sales hit $1.297 trillion, according to our Retail & Ecommerce Holiday Season Sales forecast. Why it matters: Card issuers are tracking increases in delinquency rates.

TikTok plans to use steep discounts throughout the holiday season to lure value-oriented shoppers to its fledgling online marketplace. The big takeaway: YouTube鈥檚 efforts appear aimed at grabbing a larger share of the rapidly growing social commerce market; our forecast expects US social commerce sales to grow 26.3% this year, to $67.6 billion.

Our latest analysis of 12 companies in Latin America unpacks key trends in the region鈥檚 retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.

Core retail sales during the holiday season rose 3.8% year-over-year (YoY), per NRF analysis of US Commerce Department data, and online and nonstore sales rose 8.2% YoY. Nearly three in 10 survey respondents (29%) say their Q4 online sales were up over 10% YoY. That helps explain why 57% feel positive about their prospects for this year, including one-fifth (20%) of whom feel 鈥渧ery positive.鈥�.

Why it鈥檚 worth watching: Q1 sales tend to favor Samsung, which launches models early in the year, while Apple traditionally earmarks September for new iPhones to capture holiday season sales. Apple鈥檚 shipments dropped 10% in Q1, with 50.1 million iPhones shipped, down from the 55.4 million units during the same three-month period last year.

As the holiday season kicks into high gear, retailers will likely seek out marketing opportunities that can help maximize sales. Higher brand engagement. As competition in the buy now, pay later (BNPL) space heats up, value-added services like comparing prices may help Klarna stand out from rivals. It can also keep Klarna top-of-mind for consumers as they begin holiday shopping.

Holiday season ecommerce spending hasn鈥檛 gotten much earlier, study shows. Methodology: Data is from the May 2024 LTK report titled "Textbook for Success: Back-to-School Shopper Study." 1,100 US adults were surveyed online during March 2024.

TikTok Shop plans to heavily promote live shopping events as part of its Black Friday shopping strategy, and is offering creators incentives such as promotional credits to encourage them to host livestreams in the run-up to the holiday season, per Insider.

This 0% offer will likely draw consumers who are turning to alternative financing during this holiday season due to inflation. Why it鈥檚 worth watching: US retail ecommerce sales during Cyber 5 are expected to hit $37.32 billion this year, up from $36.15 billion in sales in 2021, per our forecasts.

Back-to-school season creep: Just as the holiday shopping season has pulled up into October, and the Halloween buying season crept into June, the back-to-school is starting earlier every year. One-third (33%) of US adults expected to begin back-to-school shopping by early July, per a March 2024 survey by LTK.

Prime Day鈥檚 early back-to-school deals can offer insight on the products and categories that might be in high demand later during the holiday season. Takeaway: Speak to consumers鈥� heightened price consciousness and showcase promotions and discounts. Dorm-room ready: Target鈥檚 registry tool allows college students to easily add products to their wish list and share it with their parents.

The details: Amazon will open two new delivery stations in Connecticut ahead of the holiday season, per Chain Store Age.

Last year, Fetch saw redemption of tech and gaming gift cards spike during the holiday season, as well as cash cards and big-box retail cards, according to Schroll. Consumers may use these to treat themselves or to get a little something for everyone on their list without breaking the bank.