This report presents five of the most intriguing and/or under-the-radar forecasts for 2025 that clients should be aware of, as compiled by our forecasting team.
Super Bowl LIX ads showcase humor, nostalgia, and star power: Brands like Taco Bell, Budweiser, and Michelob Ultra aim for cultural impact with high-energy, social-driven campaigns.
Influencer marketing is likely to benefit from this signal loss as marketers can tap into creators that have built an audience of young users. Several platforms including TikTok, YouTube, and others are emphasizing shopping features and introducing avenues to connect advertisers with creators.
蘑菇AV a fifth of 18- to 34-year-olds are watching beauty routine and tutorial videos鈥攁nd looking up specific influencers and creators to research and evaluate new products, according to our survey with Toluna.
Influencer and affiliate marketing are also valuable channels, though ROI can be harder to determine鈥攁n increasingly important metric during high-sales volume events like the Cyber Five. This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends.