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The capability should help boost Pix’s in-store volume, serving as a roadmap for the US’s FedNow to boost retail adoption

Navigating US sanctions and a Chinese antitrust investigation could derail Nvidia’s supply chain, delay cutting-edge hardware, and challenge its dominance in a global market.

Edelman wants to rely less on top-funnel brands: Layoffs show the company attempting to diversify revenues and meet demand for marketing services.

Temu and Shein won over cost-conscious shoppers in 2024: But regulatory concerns over tax loopholes, product safety, and labor practices could weigh on growth in 2025.

In Q3, retailers struggled with shopping trends upended by extreme summer weather along with a threat of incoming tariffs. Here’s how they addressed these challenges in their Q3 earnings calls and what it could mean for the industry heading into 2025.

On today’s podcast episode, our analyst Bill Fisher asks Principal Forecasting Writer Ethan Cramer-Flood, Senior Forecasting Analyst Zach Goldner, and Senior Forecasting Director Oscar Orozco about the most interesting eMarketer international forecasts of the past year, as well as what we can expect for 2025.

Google and Meta landed slightly below expectations in Q3, allowing a collection of hungry competitors to inch ahead. But overall, the ad industry remains healthy. Sports events drove streaming and CTV to record gains, and retail media continues to be the sector’s fastest-growing ad channel.

After making various tie-ups and investments in Southeast Asia, the company is now focused on Europe, Latin America, and the Middle East. Our take: Adding diversified payment methods should also help Adyen’s terminal gain traction.

Digital, traditional, and total media ad spending growth will all accelerate in 2024, although only modestly. The outlook has stabilized for most countries and regions, even if spectacular growth is harder than ever to find.

The fate of TikTok in the US: Legal, economic, and operational implications unfold as businesses and creators prepare for potential disruption.

The 2024 US presidential election ushered in a new normal in brand safety, with prominent social media companies such as X and Meta shifting the burden of content moderation from internal teams and contractors to users.

Trump’s tariff proposals will eat into consumers’ discretionary spend: The price of goods such as shoes, toasters, and mattress and box springs will soar under the across-the-board tariff plan.

We examine how the president-elect’s proposed agenda impacts regulators, investments, and banks’ customers.

On today's podcast episode, we discuss what the verdict is on Netflix's sports streaming experimentation and how small and mid-sized advertisers are spending more on CTV ads. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, Senior Analyst Ross Benes and Vice President Paul Verna. Listen everywhere and watch on YouTube and Spotify.

Trump’s tariffs threaten to upend retailers’ supply chains: Companies are rethinking sourcing and stocking up on goods early to minimize additional costs and disruptions.

In the first 100 days of his second term, President Trump has reshaped business strategy across retail, tech, healthcare, and media. Here’s how tariffs, regulation, and market volatility are forcing brands to rethink spend, growth, and planning.