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This year, TikTok will pull in 22 times the ad revenues of fellow fast-grower Mercado Libre($1.02 billion), but Latin America鈥檚 largest ecommerce retailer will rapidly ascend the advertising ranks in the coming years. Amazon will get a growth boost from its OTT video service.

As the major economies of Western Europe and Latin America grow their B2B ad spending more quickly, 颁丑颈苍补鈥檚 share of the worldwide total will decline. Click here to view our full forecasts for US B2B digital ad spending and China B2B digital ad spending. Outside of the US and China, the UK is the largest B2B digital advertising market.

The issuers are taking a wait-and-see approach to gauge how Trump鈥檚 tariffs will play out

International performance, particularly in China and Latin America, continues to drive global box office recovery. Marketing innovations, including localized campaigns and social media strategies, are reshaping film promotion and providing insights about audience preferences. Streaming platforms are increasingly using theatrical releases to boost visibility and subscriber engagement.

Go further: Check out our latest US Retail Ecommerce Marketplaces forecast for more on what Amazon and other retailers are doing to grow marketplace sales.

New tariffs and policy uncertainty are raising prices, stalling guidance, and pushing shoppers toward discount channels, especially in ecommerce and essential goods. Tech companies face rising regulatory and tariff pressure.

With so much first-party shopper data and ad experience, Prime Video has the potential to target specific and effective ads, maximizing return on ad spend for advertisers. Prime Video ads will start out in the US, the UK, Germany, and Canada in early 2024, then expand to France, Italy, Spain, Mexico, and Australia later in the year, according to a company statement.

Merchants have continued to sell products on TikTok, but transactions are being rerouted to shopping sites like Tokopedia and Shopee for completion, according to Tech in Asia. Predictions. TikTok may choose to launch a standalone ecommerce app in Indonesia. Introducing a separate online shopping platform may revive its ecommerce business in the country.

The Big Four advertising agencies like Omnicom have also worked to diversify their offerings to serve as a one-stop shop for various client needs. Our take: A revealing business change is the amount of revenues Edelman generates from 鈥渢op鈥� clients.

The service may incentivize more shoppers to pay with the BNPL provider, and it may also bring Klarna key data benefits

The news: Retail pharmacy chains and some state health agencies are changing how they navigate the upcoming vaccination season amid federal health agency policy and personnel shifts. Our take: Pharmacies have an opportunity to share information at the local level to ensure consumers are kept up-to-date on new vaccine rules in their state. They should create digital FAQs, be responsive to consumer questions on social media and in stores, and provide pharmacists with the latest information on vaccine access and restrictions through frequent one-on-one sessions. Not all consumers will be pleased with their pharmacy鈥檚 changes, but transparency and being a source of reliable information will help pharmacies build trust and loyalty in the confusing vaccine climate.

And in the future, it鈥檚 likely that ecommerce will play a greater role in driving revenues, particularly given that short video platforms like Douyin and Kuaishou already have integrated shopping features. Nearly 75% of microdrama viewers are ages 25 to 54, with standalone apps the primary viewing channel.

TikTok Shop, which has made big gains in the US, could eat into its opportunity; why go to Pinterest to shop when you can do all that and more elsewhere? B2B marketing also saw notable gains. LinkedIn hit a milestone with more than 1 billion members worldwide. The professional networking giant鈥檚 revenues increased 10% YoY in its fiscal Q1 FY25 (ended September 30, 2024).

Levi鈥檚 delivers downbeat outlook as uncertainty roils retail industry: The company expects potential tariffs, FX headwinds, and higher taxes to weigh on its 2025 performance.

igh delivery costs are the No. 1 aspect of online shopping that frustrates adults worldwide, according to H1 2024 data from DHL.

The combination of those two factors resulted in 18.9% of new car shoppers taking on a monthly payment north of $1,000 in Q4, an all-time high. Consumers feel squeezed: Those rising costs contribute to a challenging environment since a car is a necessary expense for many consumers.

颁丑颈苍补鈥檚 ecommerce disruptors will get disrupted. Shein, Temu, and TikTok Shop face a reckoning following breakneck worldwide expansion. The crop of mobile-first ecommerce players with roots in China have taken off with consumers around the world.

This year, streaming services will finally earn more than traditional TV in subscription revenues.

When shoppers are ready to pay, the system will automatically display a roster of items for checkout. Sensei鈥檚 tech is GDPR-compliant, meaning it doesn鈥檛 collect or store any biometric information.

Computer and consumer electronics must mount a Prime Day comeback for Amazon to recharge its ecommerce growth. Amazon鈥檚 recent slowdown in ecommerce growth can be attributed largely to soft demand in one of its most critical categories鈥攃omputer and consumer electronics. Computer and consumer electronics is vital to the health of Amazon鈥檚 ecommerce business.

Chipotle and Taco Bell鈥檚 same-store sales grew around 5% in Q4: Chipotle鈥檚 smoked brisket and Taco Bell鈥檚 nostalgic menu items proved to be customer magnets.