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For example, their average credit card debt is $760, and their student debt $14,380鈥攍ess than half of the debt carried by millennials, Gen Xers, and baby boomers. Instead, The Standard鈥檚 study found that Gen Z鈥檚 biggest financial priority (79%) is saving. This aligns with their previously observed cash-stuffing habits, an attempt to set money aside in an analog way.

Revolve continues upward trajectory: The fashion ecomm beat Q3 expectations, attributing its success to AI, influencer marketing, and strong international sales growth.

That share jumps to 38% among bridge millennials (older millennials and younger members of Generation X) and 34% for millennial shoppers. One piece of a larger puzzle: Ikea spent the last few years evolving from a retailer that drove the vast majority of sales from massive stores located outside city centers to a dynamic merchant willing and eager to test, learn, and iterate, both offline and online.

Unlike millennial, Gen Z, and Gen Alpha consumers, whose beauty consumption is highly influenced by social media, Gen Xers are more likely to be swayed by free samples, recommendations from friends or family members鈥攊ncluding their children鈥攐r in-store displays.

Gen Z consumers are more than twice as likely than millennials to use Google to find information about how to pay taxes. True, according to a YouGov survey commissioned by ACI Worldwide. In addition, Gen Zers are more than four times more likely than millennials to ask family or friends. March 26, 2024.

A Harris Poll survey found that 42% of Gen Zers and 28% of millennials admit to lying on insurance applications. The users who fell for the viral, ill-advised 鈥渉ack鈥� likely skewed younger, because over 60% of TikTok users are under the age of 35, according to an 蘑菇AV forecast.

When it comes to millennials and older generations, are they more hesitant to dip their toe into the creator world? Why are we seeing Gen Z resonate more with this? Jasmine Enberg:. Well, Gen Z is the first real digital generation. They grew up on social media, so I think it comes much more naturally to them. I don't know. I am a millennial.

鈥淭he median age of traditional TV viewers continues to rise, and CTV reaches the sweet spot of millennials. So it's a very different audience.鈥�. Advertising is also a growing part of business for not only streaming services like Netflix and Amazon, but YouTube as well. 鈥淎t first it was a very desktop-oriented platform, and then a mobile platform,鈥� he said.

One-fifth (19.2%) of US social shoppers had seen shopping-related creator or influencer content in Instagram Channels, with that figure rising to 26.4% among millennial social shoppers, per our March 2024 鈥淯S Social Commerce鈥� survey.

Value apparel鈥檚 market share has grown by nearly four percentage points among Gen Z and millennials over the past year, as those consumers adjust their budgets to account for higher costs for necessities and prioritize spending on experiences.

When formulating Gen Z outreach plans, financial institutions may overlook these three tactics.

Gen Z and millennials lead the way for viewership. The 25-to-34 age group (older Gen Z) makes up the largest share of viewership, followed by the 35-to-44 age group (younger millennials). But all age groups have a sizable share, even young children and teenagers who watch freely available videos in many school curriculums. The ranking of top VOD platforms in Canada remains unchanged.

Instagram has had a larger monthly millennial audience than linear TV since 2021. Last year, there were roughly 5 million more Gen Z Instagram users than Gen Z linear TV viewers. The uptick in Instagram user growth among this age cohort has largely been driven by Reels. Among Gen X, the gap between the number of YouTube and linear TV viewers is starting to close.