蘑菇AV

Privacy Sandbox has a host of problems, partners say: Four ad tech partners released highly critical reports about Google鈥檚 embattled post-cookie solution.

Brands鈥� customer experience is declining: Consumers are frustrated over shrinkflation and AI customer service, forcing retailers to do more to demonstrate their value to cautious shoppers.

Walmart鈥檚 market share gains continued in Q1 as the retailer emphasizes value and convenience: The company continues to draw in more high-income shoppers, while its advertising and marketplace offerings boost revenues.

Return fraud cost retailers $101 billion last year, per NRF estimates: That poses a challenge as merchants need to balance mitigation measures with customer satisfaction.

Retail job cuts pile up: Even as Macy鈥檚, Wayfair, and Stitch Fix cut staff, other retailers have good reason to feel optimistic about 2024.

With third-party cookies finally on their way out, and signal loss still echoing from Apple鈥檚 AppTrackingTransparency, 2024 will be a challenging year for advertisers as their ability to target customers accurately and precisely gets more limited. These five charts will help marketers address data, targeting, and measurement concerns in the new year.

The Hollywood strike is a chance to explore cheaper ad formats: With new content spending plummeting, streamers are sweetening the deal to keep advertisers on board.

Cross-border and B2B payments pushed up the network鈥檚 payments volume during fiscal Q2.

GreenSky may be an attractive acquisition as consumers rely more on BNPL for essential purchases

Tighter economic climate forces companies to focus on profitability: The paradigm shift away from long-term bets has driven changes everywhere from Amazon to Wayfair to Sweetgreen.

The bank wanted to introduce credit cards for its retail customers but gave up on the idea after shifting its strategy to weather economic headwinds.

Several indicators suggest consumer spending remains strong: Consumer sentiment hit a 13-month high in February and retail sales appeared to pick up in January.

CVS-Oak Street rumored deal is a Medicare Advantage play: The retailer could soon be placing a big bet on value-based primary care. Is it enough to match its healthcare rivals?

Where people work and live has changed鈥攆or the long haul: Retailers and restaurants that cater to downtown office workers need to adjust to the new normal.

Grocers are less willing to put up with price hikes as inflation eases: Whole Foods is the latest retailer to ask suppliers to lower prices to relieve pressure on consumers.

Instagram鈥檚 new Quiet mode offers an olive branch to parents and regulators as the Biden administration vows to go after Big Tech for 鈥減ut[ting] our children at risk.鈥� All social platforms can sense a new era of accountability, and they鈥檙e making active moves to stay on regulators鈥� good side.

Banks keep getting better about social selling: An ABA survey looks at how social media campaigns are helping banks and credit unions turn anonymous institutions into friendly, approachable community members.

Story one is for Jasmine in the uk, according to the byline times, the Telegraph newspaper has been reminded by the electoral commission about the rules around partisan campaigning after pushing anti-labor stories and ads on meta and on X, ultimately no sanction was handed out as the regulator ruled. The ads didn't present any clear call to action. Jasmine, what are your thoughts on this?

Ad spending growth is tapering off, but major changes are coming to the market, including the deprecation of third-party identifiers, a new era in TV ad measurement, and growing use of AI in advertising.

On today's podcast episode, we discuss what would happen if TikTok is (or isn鈥檛) banned in America, what marketers get most wrong about consumers, will AI smartphones be impactful right out of the gate, will most companies eventually ask employees to be in the office five days a week, the world's favorite drinks, and more. Tune in to the discussion with our analysts Blake Droesch, Bill Fisher, and Carina Perkins.

CTV is still one of the fastest-growing channels in advertising, fueled by Netflix, Disney+, Max, Amazon Prime Video, and more adding ads to their platforms. But the previously skyrocketing channel has matured, leaving a new TV landscape where advertisers must contend with balancing ads between linear and CTV and buying inventory even as volume shrinks. Here are five key stats advertisers should know about CTV.

TJX, Ross Stores are bullish as shoppers search for value: Both companies raised their profit outlooks in anticipation of growing demand and continued market share gains.

Streaming cancellations rise as costs climb: Major platforms like Netflix and Disney+ are adapting with new strategies.

In January, we made a slew of marketing and advertising predictions, from streaming to ad measurement. We already know the elephant in the room鈥攚e didn鈥檛 even mention generative AI. But the predictions we did make were a mixed bag in terms of accuracy. Here鈥檚 a look at how we did.