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Should this happen, the uninsurance rate would increase by 16% and subsidized marketplace coverage would drop by 42%, per a recent analysis by the Urban Institute. Our take: Efforts to cut costs鈥攑articularly waste and fraud鈥攁re noble endeavors, especially as healthcare spending continues its meteoric rise across the US.

And now I think it's looking to the marketplace approach, which may be inspired by a team who's very rapid, skyrocketing success in the US and now globally as it's expanding overseas. And I think that's interesting because TikTok's shop hasn't been open to those Chinese manufacturers and suppliers.

But that success is mostly because of its firmly entrenched Marketplace product that鈥檚 turning 8 years old this year. Without Marketplace, TikTok would likely take the lead. Our survey found that 735 US social shoppers, or 60.9%, had bought something while using Facebook. A sizable number of them鈥�460 respondents鈥攊ndicated that they had purchased something from Facebook Marketplace.

鈥淭here are so many marketplaces, social platforms, and white-label delivery services that retailers can sell on that they have to be strategic about which to invest in,鈥� she said. 鈥淭hey have a tough enough time maintaining inventory visibility between their online and offline businesses. There would be no economies of scale if they used the services offered by each platform.鈥�.

鈥淚 think that as the teams at brands become less siloed, the shopper marketing people [will] work more closely with the ecommerce or digital people,鈥� said Perrin. 鈥淎s agencies continue to do their best to take on retail media as a competency for themselves, I think we鈥檒l see those silos between the offline and online sides of this breakdown.鈥�.

Lowe鈥檚 is also enhancing its measurement capabilities, leveraging its customer data and insight into marketplace trends to advise advertisers on effective placements both on and off its channels. 鈥淲e鈥檝e been leading with an insight-centric strategy, coupling our media plan recommendations with on-site,鈥� said Storms.

For example, a travel company that functions as a marketplace, such as Expedia, has a slew of potential endemic advertisers鈥攊ncluding hotels and airlines.

Anorak provides life insurance advice through Starling Bank鈥檚 Marketplace, leveraging data science and machine learning to offer customers tailored advice. Monzo Premium customers get phone insurance through Assurant for loss, theft, damage, and breakdown. Monzo Plus customers get comprehensive travel insurance through Axa.

Why: 鈥淭arget is starting an online wellness hub, and the retail media and the data opportunities that are associated with something like that could be really powerful,鈥� Schilling said. What鈥檚 interesting:.

The company recently opened its marketplace to US merchants, removing its invite-only requirement in the hopes of decreasing its reliance on imported goods. Where is spending going? The Black Friday bidding war has driven up ad prices, mirroring the dynamics of political ads on social media and TV earlier this year.

It also includes transactions that were agreed upon on social platforms initially but payment took place elsewhere, such as C2C transactions on Facebook Marketplace. It excludes travel and event tickets; tips and digital gifts; subscriptions; payments such as bill pay, taxes, or money transfers; food services and drinking place sales; and gambling and other vice goods sales.

AI is 鈥渇or sure the hottest topic in the SEO space,鈥� said Lily Ray, senior director of SEO and head of organic research at Amsive Digital. 鈥淏ut people are still being a little bit careful because we don't know exactly how Google is going to treat this type of content.鈥� Here鈥檚 what marketers need to know.

Online shopping is popular across all demographics, but the where and how differs by age, culture, and interests. Current purchasing behaviors can help retailers and brands target digital shoppers and anticipate new trends.

Resale marketplace can foster trust. Brands such as Gucci and Oscar de la Renta have developed their own secondhand marketplace, tapping into the US ecommerce resale market worth $80.60 billion this year, per our December 2023 forecast.

The worst thing that could happen after you spend the money to get a consumer to search for your product is having them go to a competitor, said Mark Mannino, chief marketplace officer at Flywheel. Plan different placements across channels. Mannino recommended using attribution tools to understand the impact of the channel on the customer lifecycle, then optimizing accordingly.

If they succeed in establishing full-service financial portals, consumers will likely spend more time in them, monitoring finances or even shopping marketplaces.

Shoppable media is any form of digital media that includes a 鈥渟hoppable鈥� call to action. Prominent examples of shoppable media include social commerce, connected TV (CTV) ads with QR codes, livestream shopping, and online recipes that include links to purchase sites. Social commerce is a growing market, but adoption hasn鈥檛 caught on elsewhere.

And it was also quite quick to jump on the idea of a third-party 尘补谤办别迟辫濒补肠别,鈥� Perkins said. Competing brands. Store closures are a chance for brick-and-mortar competitors. 鈥淚 don鈥檛 think that just because a brick-and-mortar chain has shut that suddenly people say, 鈥極K, we鈥檙e just going to shop 辞苍濒颈苍别,鈥欌赌� noted Perkins.

Marketplaces: Fintechs have the opportunity to easily connect farmers with new buyers through technology鈥攁 process that is usually done offline. Here鈥檚 who to watch: Some fintechs are already making names for themselves as agricultural digital banks. US-based Tillable works with Evergreen Bank to provide farmland mortgages, refinancing, operating loans and rental financing.

Data is based on ecommerce data collected during January 2018-March 2023 across 20 global marketplaces, 5,000+ brands and 950,000+ unique Amazon advertising campaigns.

Battle of the marketplaces: Last week, Amazon announced it would reduce seller fees on clothing under $20, a move clearly intended to undercut fast-fashion companies like Shein.

The state also has the highest monthly Affordable Care Act marketplace premiums. The $948 Vermonters paid on average in 2024 dwarfs the $468 nationwide average, per KFF. Compounding matters, even when Vermonters can find care, they increasingly have to wait for months at a time to access it.