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While Vizio is a consumer electronics maker, Walmart wanted its software to bolster its rapidly growing retail media business. By tapping into the lucrative CTV market, Walmart aims to compete with major players like Amazon, Apple, Google, and Roku.

Programmatic direct owes its dominance to retail media, CTV, and social networks鈥攈ence Canada鈥檚 skew toward the transaction method. Most real-time bidding transactions take place in private marketplaces (PMPs). PMPs are especially prevalent outside of the six major markets, where social media and CTV usage are particularly widespread.

Retail media is booming worldwide, though the US and China account for 80% of spending. Worldwide retail media ad spending growth will accelerate to 20.3% this year and tick up next year as well. This surge will derive heavily from the US, where growth will hit 26.0% in 2024, and from fast-growing large retail media markets in Europe.

In-store retail media ads that show local sports teams or are relevant to current weather can show a brand鈥檚 relevance to specific consumers. Use this chart: Marketers can use this chart to make the case for local advertising investments or push for event/team sponsorships.

Half (49%) of people in the US are traveling between Thanksgiving and mid-January, according to Deloitte. With so many people getting on planes, trains, and automobiles, advertisers have increased opportunities to reach consumers across travel media networks, especially those who are younger and higher-income.

Traveling for the holidays? Here are four episodes of our "Reimagining Retail" podcast for your listening pleasure.

Retail media networks and AI search capabilities are expected to drive search growth. Nonvideo formats will account for just $12.75 billion of incremental spend through 2028. Our take: Digital advertising's robust growth reflects the market's continued evolution, with video emerging as the dominant force.

Two in three (66%) of US digital ad-buyers were either using AI or planning to use AI for ad personalization, per our September 2024 "US Retail Media Networks Perception" report. Use this chart:. Marketers can use this chart to defend their own initiatives and to show that AI is often an element of marketing work. Related 蘑菇AV reports:.

An improving UK economy means digital ad spending in all industries will see healthy growth this year. Retail will still lead total spend, but automotive will receive a boost thanks to significant investments.