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On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss what's fueling the non-endemic retail media fire, how to do non-endemic advertising the wrong way, and how success is measured. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Sarah Marzano.

As consumers turn to social and retail media for discovery over traditional search engines, marketers face a shifting omnichannel advertising landscape. Effective strategies and the right measurement partners are crucial for optimizing cross-platform efforts and gaining holistic campaign insights.

Amazon's Sponsored Products ads now reach beyond its platform: High-performing format could grow retail media's share of market.

CTV and retail media also grew, with Roku and Walmart showing strong gains, though competition remains fierce.

Amazon to shutter Amazon Ad Server by 2024, focusing on growing other ad services: Reflects a strategic shift towards more promising advertising technologies.

Study reveals genAI鈥檚 impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.

Not all consumers accept cookies when given the choice.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how the 2023 holiday shopping season really went, whether we've shaken the feeling that we're in a recession, and what this means for the start of this year. Then for "Red-Hot Retail," our analysts give us two spicy predictions about the 2024 holiday season and two about what they would like to see from retailers. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

So I didn't go in here to inform our readers that retail media ad spending is hot or that like CTV is hot, everybody knows that. So we have lots of cool trends reports for 2024 about TikTok, if that's what you want to read. My colleagues have written wonderful reports on all that big stuff that we all kind of know about already.

But also when retail dollars, when e-com dollars are not growing that much, it's harder to get the retail media dollars to grow to make up for it since they're so intertwined. So that seems to be... Is that more of a good or bad thing? Rachel Wolff (19:11):. Yeah, I mean, I think you can also see this with how many sales have they had this year? Six at least, right?

TikTok introduces Search Ads Toggle, allowing advertisers to reach high-intent users and improve RoAS: Clinique and DIBS Beauty report increased conversion rates and decreased CPA.

With the holiday shopping season starting earlier than ever, marketers must gather consumer feedback and insights while campaigns are still in flight. Learn why embracing cross-platform campaign measurement in real time is key for success.

We predict US digital ad spend growth will outpace media ad spend growth overall. Retail media channels like Walmart and Instacart will see growth of over 40% this year. And TikTok should have another banner year for growth at 36.0%鈥攊f it can stay on regulators鈥� good side. This was originally featured in the eMarketer Daily newsletter.

The conundrum: While October sales have cemented their place within the holiday retail season, events such as Target鈥檚 Circle Week or Amazon鈥檚 Big Deal Days don鈥檛 seem to have significantly shifted holiday spending into the month. The monthly share of digital spending in October has remained fairly stable since 2018 at 28% to 29%, per Comscore.

The rise of OTT streaming and short video on social media has propelled a rapid increase in video advertising for most industries. Retail lagged far behind the average in video ad spending, but it has started to close the gap over the past five years.

鈥淥ver the last 12 months, we鈥檝e seen a flurry of [media advertising] activity from outside the retail sector,鈥� our analyst Sarah Marzano said on an episode of the 鈥淏ehind the Numbers: Reimagining 搁别迟补颈濒鈥� podcast. Although retail kicked off the commerce media trends, financial services, travel companies, and intermediaries such as Instacart and Uber Eats are monetizing their customer data and setting up ad networks. The rise of commerce media networks is changing the way advertisers approach targeting and how consumers interact with brands. Here are four predictions on these emerging trends.

The retail industry commits by far the most dollars to digital advertising in the US. It has accelerated ad spending with above-average growth every year since 2020, fueled by the rising importance of ecommerce and digital channels in the consumer journey. By comparison, online ad spending by most other industries we track has seen far greater fluctuations from year to year over the same period. Retail鈥檚 ad spending growth will see sustained growth this year and next before other industries start to catch up on spending in 2025.

While CTV will make up just 1.8% of total retail media spend in 2023, the market is growing rapidly: We expect retail media CTV ad spending to grow by 79.5% this year. CTV is also expected to be the fastest-growing ad channel this year, making it an attractive target for retailers looking to grow their ad business. Go further: Check out our latest coverage on retail media networks.

Walmart鈥檚 fledgling retail media business made big gains in Q4: Ad spending on the platform rose 31% YoY thanks in part to the ads鈥� growing effectiveness.