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On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how buying alcohol online is different, what Uber鈥檚 shutdown of Drizly means for its retail media business, and how consumption habits are changing. Then for "Red-Hot Retail," our analysts give us four spicy predictions about the future of alcohol. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of Briefings Jeremy Goldman.

Your second prediction was the next digital consumer privacy lawsuit would involve a retail media network. Me and Paul agreed. Susie half agreed very non-committal. Susie also not happened yet. Susie, your two were movie theaters would turn into Metaverse playgrounds. Zero people agreed mainly because we thought that 2024 was too soon and your second one was Amazon would buy Hyundai.

You add new vehicles, like Max was saying, like retail media networks where you can't even tell if this is a sponsored ad, an item that the retailer is selling or if it's part of their retail media network. And so all of a sudden you're starting to see so many more places where brands are putting advertisements that are starting to creep into the regular content.

This is due to a sharply higher forecast for digital ad spending, propelled by increases in retail media and social network ad spending. To view the full forecast, click here. Amazon is driving new gains in CTV ad spending. With the retail giant planning to roll out an ad tier for Prime Video in 2024, we are forecasting its OTT CTV ad revenues for the first time.

There's the retail media network trend that we're really enjoying where we are able to leverage first party data from retail media companies in order to target in a cookie-less environment that we're all growing to.

The service allows merchants to take advantage of the retailer鈥檚 extensive and advanced logistics, warehousing, distribution, fulfillment, and transportation networks to get products to consumers faster and more efficiently. Zoom out: Supply Chain by Amazon fulfills several objectives for the retailer.

In part two of this two-part podcast episode, we discuss some more predictions for 2024 that are too specific to be 100% certain about but could still come true, including: what happens next when measuring retail media, Starbuck's drone delivery pilot, and how the publisher/AI relationship will play out. Tune in to the discussion with our vice presidents of content Suzy Davidkhanian and Paul Verna and analyst Max Willens.

58% of brands and 51% of agencies would like to see retail media-like offerings from verticals beyond retail, according to Q4 2023 data from Criteo.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss points of tension around Trader Joe's and other cult grocery brands. Then for "Pop-Up Rankings," we rank the top four private label grocery brands people go out of their way for鈥攁nd why. Join our analyst Sara Lebow as she hosts vice president of content Suzy Davidkhanian and analyst Zak Stambor.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss why US home improvement company Lowe's didn't work out in Canada, why Canadian athletic apparel retailer lululemon athletica succeeded in the US, and which Canadian brands would prosper in the US if they chose to fly south. Join our analyst Sara Lebow as she hosts analyst Paul Briggs and vice president of content Suzy Davidkhanian.

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss exactly how much of the retail membership market Amazon Prime has gobbled up, whether Walmart+ is even competing with Amazon, and how valued benefits have shifted. Then, for "Pop-Up Rankings," we rank our top four creative recommendations for what retail memberships could offer members. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Blake Droesch.

On today's podcast episode, we discuss the largest discrepancies in terms of where folks spend their media time versus where advertisers spend their money, and how advertisers should adjust accordingly. "In Other News," we talk about the Comcast-Walt Disney Co. negotiations centered around Hulu's ownership and whether YouTube's new NFL Sunday Ticket features will be enough to attract viewers and advertisers. Tune in to the discussion with our forecasting writer Ethan Cramer-Flood.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss how to define an impulse buy and some of the challenges in sparking them online. Then, for "Pop-Up Rankings," we rank three suggestions for inspiring online impulse purchases. Join our analyst Sara Lebow as she hosts analyst Arielle Feger and director of Briefings Jeremy Goldman.