Ä¢¹½AV

Instacart, CVS, 7-Eleven see opportunity in in-store retail media: All three expanded ad capabilities in response to surging advertiser demand.

Interest in women's sports continues to rise: Media investment and NIL rules drive opportunities for advertisers and growing fan engagement.

Skydance Media is buying Paramount Global, which was one of its current suitors at the time. However, Max, you also said advertisers will not coalesce around the measurement standard for retail media until the aggregator's peak growth subsides, and the next digital consumer privacy lawsuit will involve a retail media network. So that one's better. Max Willens (03:24):. We're saying there's a chance.

Ad spending will rebound in 2024, as mobile formats continue to dominate and areas like connected TV and retail media drive renewed growth.

On today's episode, in our "Retail Me This, Retail Me That" segment, we talk about what the leading retailers' Q4 performances tell us about the state of retail. Then for "Pop-Up Rankings: Earnings Awards Edition," we rank the two best and the two most concerning retailer performances of late. Join our analyst Sara Lebow as she hosts director of Briefings Jeremy Goldman and analyst Zak Stambor.

And then you're also, I think seeing a fairly strong growth coming from retail both on the supply side and the demand side. So on the demand side, you're seeing retail continuing to grow pretty strongly as a buyer of advertising, and you're also seeing retailers expand to retail media networks, and that's just adding a lot of really high quality inventory to the ad mix and specifically in search.

On today's episode podcast, in our "Retail Me This, Retail Me That" segment, we discuss why Amazon is struggling to get Amazon Fresh off the ground, what it has going for it, and what would happen if Amazon broke out a separate subscription for grocery. Then for "Pop-Up Rankings," we rank the other players that could offer lessons on how Amazon Fresh could compete with Walmart. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Schilling.

She was arguing that just because your product can't be boxed up and shipped out doesn't mean you shouldn't advertise on a retail media network. Ms. Marsten says the company is selling services like insurance, financial planning, real estate tutoring, lawn care, all kinds of things can consider non-endemic advertising.

Improving the experience: At the same time, TikTok is testing an integration that allows some creators to add product links from third-party affiliate networks such as Amazon, Walmart, and Rakuten directly to their posts, per Modern Retail.

On today's podcast episode, in our "Retail Me This, Retail Me That" segment, we discuss in-store retail media: what's holding it back, cooler screens and smart carts impact, and what digital advertising looks like outside the store. Then, for "Pop-Up Rankings," we rank the top three activations in retail media. Join our analyst Sara Lebow as she hosts analysts Arielle Feger and Sarah Marzano.

If there is in fact economic uncertainty, and I think even that's kind of debatable, they're just dealing with it in an environment where Microsoft and Google have credible cloud businesses and Walmart and a gigantic swath of retail media networks are all kind of muscling in on the money that's flowing into retail media. Marcus Johnson:.

US Retail Loyalty Programs 2024 (Ä¢¹½AV subscription required). The Travel Media Network Explainer 2024 (Ä¢¹½AV subscription required).

The one place where I think Amazon and all the other players in the retail media space will always have an advantage is in measurement.