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Google's SGE threatens to cut publisher traffic by up to 60%: The evolution could push the industry toward innovative revenue strategies and partnerships.

Study reveals genAI鈥檚 impact on Google ad placements: SE Rankings demonstrates shopping ads preferentially placed over SGE snippets, altering digital marketing.

Paid search leads in conversion, beating paid social by four times: New report鈥檚 insights emphasize strategic channel use and tailored marketing approaches.

When you have Fire TV and Freevee and their DSP, and now you have Prime Video ads and the stuff they're doing with sports, not to mention all the search advertising they have as a retail media network, they're going to be a juggernaut. It's really a true triopoly and they'll probably actually be the number two company before long, in the US. Marcus Johnson (08:17):. Right.

tvScientific aims to make CTV a performance marketing channel: The CPO model integrates with affiliate platforms, offering advertisers a low-risk, high-reward option.

AI Overviews aren鈥檛 meaningfully changing publisher traffic: Q2 results from major publishers show less impact than expected, but it could still be a future threat.

On today's podcast episode, we discuss what's driving online store sales for Amazon, its outlook on brick-and-mortar, and how its ad business is continuing to outperform the market. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Rachel Wolff.

Digital ad spend grows in Q2 2024, says Skai: Retail media leads with 21% YoY increase, despite higher CPC and CPM across channels.

Well, I mean I think that once again, I like to play both sides here, but Jeremy is right that TikTok does have the advantage when it comes to search advertising, but that's very small. There's basically no search advertising revenue going into TikTok. We don't know if TikTok is going to be successful in this area.

Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers鈥� and retailers鈥� go-to-market strategies.

Google found guilty of anti-competitive practices: Court ruling challenges market dominance through exclusive agreements and payments to Apple.

On today's podcast episode, we discuss what was behind Google performing so well in Q2, why YouTube is doing so well, and ranking the impact of AI at the search giant. Tune in to the discussion with host Marcus Johnson and analyst Evelyn Mitchell-Wolf.

Google search revenues are more than twice Amazon's, but Amazon will account for over a third of new search ad dollars this year. And generative AI is reshaping competitive dynamics in search in big ways, with Microsoft chasing every opportunity to eat into Google's market share. YouTube has had it rough for a while.

Google and Meta鈥檚 combined share of the US digital ad market dropped below 50% in 2022, and in just a few years that figure will be down to 43.0%. The triopoly is losing share now, as well; Amazon鈥檚 ascent will not be fast enough to offset the weakness of the other two giants.

US consumers are most receptive to ads on shopping (36%), news (35%), social media (35%), and entertainment (34%) websites, per Q3 2023 data from Integral Ad Science.

Google has a 92% global market share in search, generating massive profits from its ad-driven model. It鈥檚 hard to see any platform rivaling that, but generative AI search platform Perplexity, valued at $1 billion, is challenging the leader.

Reddit finally sees the value in being a search engine: Improvements to its in-app search are crucial if it wants to capture more user attention.

Google isn鈥檛 looking so good as it prepares for trial with the DOJ: A historic antitrust challenge comes as Google is under fire for multiple advertising controversies.

With the rise of digital ad channels like connected TV and retail media, there鈥檚 a lot of emphasis on making every ad and consumer touchpoint shoppable. Ad formats with direct calls to action help drive conversions and increase ROI. But brand equity can get left out of the conversation when we focus on performance marketing in isolation. Every ad should perform and provide some sort of measurable impact, but each ad is also vital for telling a brand鈥檚 story, even at the bottom of the funnel where marketers are more focused on driving conversions.

As the so-called AI arms race heats up, US site visit data from digital intelligence platform Similarweb reflects early changes in consumer behavior.

Retail media ad spend will make up over one-fifth of total US ad spending by 2027, per our forecast.

鈥淚f you want to dominate the digital landscape, you鈥檝e got to win or be a clear leader on the three core pillars: media, advertising, and commerce,鈥� our analyst Andrew Lipsman said during our recent 鈥淎ttention!鈥� summit.

On today's podcast episode, we discuss what happens now that the TikTok ban bill has been signed into law, whether AI is ready to significantly change search, the likelihood that Threads ads will be a hit, what social commerce's ceiling will be, the WNBA and the sports gender pay gap, and more. Tune into the discussion with analysts Jasmine Enberg, Minda Smiley, and Max Willens.