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Key stat: 92% of local marketing and SEO professionals worldwide experimented most with ChatGPT in their work in July 2023, according to an August survey by SurveyMonkey.

Key stat: 28.0% of Gen Z consumers have discovered grocery products via search engines, compared with 16.7% that have discovered products while browsing store shelves, per our forecast.

Google continues to lose ground to Amazon: Amazon is holding steady as shoppers鈥� search engine of choice for products, even as TikTok and other social platforms attract Gen Z consumers.

Are social media AI chatbots just a gimmick? Moves from Snap and other platforms are revealing their potential as advertising tools.

As marketing budgets bend under the pressure of economic uncertainty, SEO is increasingly important for its low costs and compounding returns. Some 58% of marketers plan to use AI for content and SEO by the end of this year, compared to 10% who currently do, according to BrightEdge data.

AI is 鈥渇or sure the hottest topic in the SEO space,鈥� said Lily Ray, senior director of SEO and head of organic research at Amsive Digital. 鈥淏ut people are still being a little bit careful because we don't know exactly how Google is going to treat this type of content.鈥� Here鈥檚 what marketers need to know.

Google expands its cloud but pivots to a simplicity sprint to counter the down economy: Innovation could be dialed down further for 2023 as Big Tech鈥檚 most multifaceted behemoth rethinks its strategies.

Government resistance against TikTok intensifies: The list of states banning TikTok on government devices keeps growing. Could intensifying scrutiny lead to an all-out US TikTok ban?

Many brands are entering the year with flat鈥攐r declining鈥攂udgets. You can鈥檛 assume what you did last year will work this year, and your average order value and conversion rates could decline from 2022 as consumers continue to be more money-conscious, said Ken Magner, strategist, marketplace search at Tinuiti, in a recent webinar.

But when we're talking about onsite search ads like our retail media 1.0 as called it before, it's really easy to measure that conversion when you are talking about another party coming in and advertising their own products. How can you measure that? The ads are a success? Sarah Marzano (12:09):. I think it's really important to consider the goal of the sort of advertisement.

And then we could have a whole episode on what's going on in the search ad market. But suffice it to say that Google is still the most important player in search, and I expect Google to announce a plan for bringing its search generative experience to a broader user base, so we should stay tuned for more on that front in 2024. And also lastly, we have two major antitrust trials happening in 2024.

And again, there it's mostly search advertising. CitrusAd has recently debuted a couple of new ad products.

It's set up in such a way that if it were to enter any market and advertising, streaming, search, ad tech, it would almost immediately become a force to be reckoned with. And we do see it going that way. But it's also a giant red flag for antitrust enforcers. That the momentum behind Apple's ads business is so directly attributable to app tracking transparency. Marcus Johnson:. Story two.

I don't think it's going to be this year, I don't think it's going to be next, but moving forward I could really see this taking away more and more search ad revenue from publishers. When you guys use ChatGPT and Generative AI in your searches, the results that I get are a lot better than going to a site that's just trying to...

Retail media just got even bigger. We recently updated our US retail media ad spend forecast to show higher growth than previously estimated, culminating in $109.40 billion in spend in 2027.

Which networks should brands be paying attention to as they refine their retail media strategy? From the king of them all to the ones that are just catching up, here are five retail media networks to keep an eye on this year.