蘑菇AV

Streamers, pay TV sue to block click-to-cancel: The FTC鈥檚 attempt to standardize digital cancellations may have an uphill battle.

Performance marketing for connected TV (CTV) works a lot like performance marketing for search and social, especially when it comes to creative. A collection of different creative elements and iterations allows marketers to swap assets in and out as campaigns progress to pinpoint what works鈥攁nd what doesn鈥檛.

Ad-supported streaming is on the rise as viewers opt for cost-friendly options from platforms like Netflix and Disney+. With audience fragmentation increasing, advertisers must adopt smart, performance-driven strategies to stay effective in the evolving connected TV landscape.

OpenAI launches real-time ChatGPT search: Users access live info with conversational ease in an attempt to take market share from Google.

ChatGPT鈥檚 new offering can challenge Google鈥檚 search space while expanding its appeal, positioning OpenAI for future ad revenue opportunities.

The phrase 鈥渞etail apocalypse鈥� once dominated industry conversation, Ethan Chernofsky, senior vice president of marketing at Placer.ai said during the 蘑菇AV Summit on November 1.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of January. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Senior Analyst Zak Stambor and Analyst Rachel Wolff, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

Connected TV (CTV) will be the fastest-growing major ad format in 2023, despite a downward revision in our latest forecast. Time spent on CTV is also showing big gains.

Retail media鈥檚 positive hype is real. We expect it will disrupt the digital advertising landscape worldwide. In Canada, a handful of players鈥攍ed by Amazon, Walmart, and Loblaw鈥攈ave turned it into the fastest-growing ad segment in the country, and at scale.

Google鈥檚 accelerated AI investments keep it ahead in tech, even as rivals and regulators close in.

鈥淚n 2022, retail media hit the first of many milestones when it became the fastest US ad channel to eclipse $30 billion in spending鈥攏early twice as quickly as it took social media,鈥� our analyst Max Willens said on a recent Meet the Analyst webinar. 鈥淭hat was just the start.鈥�

On today's podcast episode, we discuss how much Google鈥檚 鈥楢I Overviews鈥� can drive ad revenue for the company, which platform is most likely to chip away at its search lead, and what will be the most likely outcome from its antitrust trials. Tune in to the discussion with host Marcus Johnson, director of Briefings Jeremy Goldman and analyst Daniel Konstantinovic.

The tool could shift users away from Google and Bing, embedding AI search across Meta鈥檚 ecosystem and unlocking fresh ad revenue streams.

鈥淟et it be okay to also ask dumb questions, because there aren鈥檛 any.鈥� That鈥檚 ThredUP CMO Noelle Sadler Delory鈥檚 advice for building a marketing team that understands creative, metrics, and its customer holistically. Delory and the CMOs of Marine Layer and Fernish also advocate for breaking down silos between performance and brand marketers so everyone understands the same metrics and speaks the same language.

Google and Meta鈥檚 combined share of the US digital ad market dropped below 50% in 2022, and in just a few years that figure will be down to 43.0%. The triopoly is losing share now, as well; Amazon鈥檚 ascent will not be fast enough to offset the weakness of the other two giants.

Perplexity enters ad market with focus on user engagement: Rapid growth and commitment to transparency position it as a strong competitor in search.

As consumers turn to social and retail media for discovery over traditional search engines, marketers face a shifting omnichannel advertising landscape. Effective strategies and the right measurement partners are crucial for optimizing cross-platform efforts and gaining holistic campaign insights.

Search advertising industry could be monetizing AI chats too soon: Much rides on Bing Chat ads鈥攁nd how it impacts user experience.

Google experiments with chat ads: The tech giant plans to embed its Search and Shopping ads into the AI-powered SGE conversational mode.

Google's Performance Max AI upgrade transforms its ad offering: Ethical AI use and innovative features are poised to change digital marketing.

What Google鈥檚 rumored AI search engine means for digital advertising: Internal documents show that ad placements are top-of-mind as Google plunges into AI.

Bing's ChatGPT integration is boosting its usage, challenging Google in the AI-driven search market: Microsoft shares are up, and the incumbent鈥檚 ad revenues could be impacted.

Impressive Q2 results for Alphabet: Google's search and YouTube ad revenues fuel substantial growth, highlighting the company's strategic focus on high-growth areas.

Google's ad network oversight exposed: Inappropriate and illegal site placements challenge industry standards.

Microsoft and Google report solid quarterly results amid slow economy: With AI transforming the future of search, is Microsoft gaining a perceived edge in innovation?