Partner with Black influencers to ensure authentic connection and understanding. This is particularly true in advertising that addresses major cultural moments such as homecomings at historically Black colleges and universities and Black History Month.
Influencers and creators can make $100 for every new Instagram user or 1,000 web visits to the app, up to $20,000. The test is open to US creators on an invite-only basis, per Business Insider. This sharpens Meta鈥檚 efforts to acquire users and boost content through monetization programs.
The program offers more monetization opportunities for select creators along with standard earnings and is part of TikTok鈥檚 attempt to keep creators on the platform while competitors like Meta are aiming to scoop up TikTok influencers.
Urban Outfitters' 鈥淪hift Happens鈥� back-to-school campaign includes a partnership with Pinterest influencers, a two-day in-person marketing experience at The Chelsea Factory in New York City, and 20 pop-up 鈥淐ampus Essentials鈥� retail destinations in key college markets.
Half of social shoppers in our US Social Commerce survey reported purchasing a beauty product as a result of creator/influencer content. Read the full report, Beauty Ecommerce 2025.