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It could offer synergies like combining CBS News with CNN to create a global news powerhouse and integrating CBS Sports with WBD's sports broadcasting rights. This potential merger reflects an industry where traditional media companies are consolidating to compete with larger tech-driven entities in the streaming arena.

Live sports are coming to Netflix in the form of The Netflix Cup, a combined Formula 1 and golf tournament. Netflix plans on opening new brick-and-mortar locations that combine retail, dining, and live experiences in 2025. Basic With Ads is the new Basic as the platform slashed its Basic ad-free plan in July 2023 for US and UK viewers.

ESPN is also a valuable asset under Disney鈥檚 umbrella, attracting digital live sports viewers. But Disney鈥檚 lead is threatened by the growth of YouTube, which dominates time spent among young users. Viewership of The Disney Channel, the company鈥檚 child- and teen-centric network, has plummeted over the past decade.

Academy Sports & Outdoors is taking a three-pronged approach centered on value, assortment, and experience. The retailer is timing its promotions to coincide with occasions like July 4th and the back-to-school season, stocking up on popular products like Nike shoes, Uggs, and pickleball equipment, as well as rolling out a loyalty program to offer perks to repeat customers.

With 82.3% of streaming hours, Twitch leads the industry but faces stiff competition from YouTube鈥檚 talent poaching and new platforms.

For example, Bar TV ad startup Taiv鈥檚 costs per thousand (CPMs) are around $15, which is half what advertisers often pay for live sports, according to AdExchanger. There鈥檚 high potential for contextual advertising. For example, ads served in a sports bar during a Lions game might feature Great Lakes tourism, alcohol, or local car dealerships.

It expects blue makeup, combat sports, and 鈥渟lowcations鈥� will become favorites among Gen Z and millennials. The platform made its trends report shoppable this year via a pop-up in New York. Over the past few years, Pinterest has been working to become a shopping destination, rolling out shoppable ad products that are more focused on lower-funnel results for marketers.

Mitchell-Wolf notes that YouTube鈥檚 revenue rise of more than 20% amounts to its most robust growth in two years, thanks to strategic investments in live sports broadcasting, stringent actions against ad blockers, and enhancements in the monetization of its Shorts feature.

Commuters in cars are driving sustained radio reach, as are older demographics that enjoy radio in the background, whether for local news, sports, or music. There will be 23.4 million adult radio listeners in Canada this year. While listenership is down 2 million since 2021, we expect listeners to stay above 23 million for the rest of our forecast period.

鈥淲e're back doing what we do best, creating impactful storytelling, and ultimately, brand distinction in 蝉辫辞谤迟.鈥�. For Nike, this means leveraging summer events like the Olympics by showcasing new products in Paris and historically underrepresented sports like women鈥檚 basketball by signing WNBA rookie Caitlin Clark.

This week, Disney鈥檚 EMEA division announced several new UK unscripted original titles for Disney+, including documentaries on sports brands, music, and fashion, with a focus on A-list collaborations. Warner Bros.

Last year it launched collections from fashion designer Brandon Maxwell鈥檚 Free Assembly and Scoop lines, casual clothing line Fielder, and activewear and swim brand Love & Sports. It enhanced its Walmart+ membership program, which has helped it make inroads among affluent shoppers.

Taiwan鈥檚 Industrial Technology Research Institute showed off sports and fitness technologies. iSportWeaR is a wearable device that provides health analysis during exercise. Digital Twin for Sport Guidance with Vital Sign Sensing is a virtual coach for indoor bike and flywheel training.

Instead, ESPN+ gives you access to some sports like hockey, baseball, UFC, some international soccer, as well as sports documentaries and other shows as well. ESPN channel is ESPN the channel that you are used to seeing. But Max, ESPN to offer its channel as a standalone streaming service, what's the point? Max Willens:.

Despite year-after-year ratings declines for the award show, it still ranks among the most-viewed non-sports TV broadcasts and is an important event for broadcaster ABC鈥檚 parent company Disney.

It provides a natural extension of the homescreen, where in news, sports, banking and finance, games, entertainment, and video can be more easily consumed by everyone as curated, shareable experiences. And there鈥檚 no turning back from that. We鈥檙e already seeing the popularity of surfaces in mobile-first markets like Asia-Pacific and Latin America.

Ads are placed after videos from premium partners in various categories, such as lifestyle, sports, entertainment, and education. In theory, Pulse Premiere should generate significant revenue for premium publishers producing engaging TikTok content while simultaneously offering brands control by placing ads after suitable premium publisher TikToks in the For You feed.

The new sports bundle from Disney, Fox, and Warner Bros. Discovery is a prime example. Platforms need to prepare for Apple and Amazon鈥檚 potential next move in sports, and they鈥檙e seeking partnerships to compete, said Zucker. 鈥淭he fact that competitors are becoming collaborators really tells you where the fight is evolving.鈥�.

The company has put other tentpoles in place for its ads business: Earlier this year, Netflix signed a $5 billion deal to become the new home for World Wrestling Entertainment (WWE) for the next five-to-10 years, putting a valuable sports rights contract in Netflix鈥檚 arsenal.

Meanwhile, displays in sports drinks and juice categories are on the rise. Retailers should place displays where they will go the furthest, such as in aisles and departments that are shopped during quick trips, where impulse buying is likely.

Nonetheless, advertisers should pay attention as intrinsic ads, which appear in games themselves, and programmatic ads increase and as e-sports and other forms of gaming video content take off on YouTube and Twitch. Use this chart:. Evaluate gaming ad spend. More like this:. Why advertisers need to keep up with consumer changes in streaming, social search, and gaming.

The company underdelivered on its first year of streaming football, but 2023 results have been positive and the inevitable flow of sports viewership from linear TV to streaming will yield higher results for Amazon over time. A duopoly threat: With US ad growth set to outpace the ad duopoly, Google and Meta are paying special attention to Amazon.

Media: Includes businesses primarily engaged in radio and television broadcasting (network and station), such as commercial, religious, educational, sports, and other radio or television stations. Includes print media (newspapers, magazines, and classifieds). Also includes establishments primarily engaged in publishing.