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Live sports are coming to Netflix in the form of The Netflix Cup, a combined Formula 1 and golf tournament. Netflix plans on opening new brick-and-mortar locations that combine retail, dining, and live experiences in 2025. Basic With Ads is the new Basic as the platform slashed its Basic ad-free plan in July 2023 for US and UK viewers.

鈥淭his would be the first time that a major US league sports package is essentially a streaming deal,鈥� he said, emphasizing the milestone the bundle would represent. The prediction: Nordstrom will go private within the next 12 months. The argument: Going private would allow Nordstrom flexibility to pursue long-term success, said Davidkhanian.

Mitchell-Wolf notes that YouTube鈥檚 revenue rise of more than 20% amounts to its most robust growth in two years, thanks to strategic investments in live sports broadcasting, stringent actions against ad blockers, and enhancements in the monetization of its Shorts feature.

It expects blue makeup, combat sports, and 鈥渟lowcations鈥� will become favorites among Gen Z and millennials. The platform made its trends report shoppable this year via a pop-up in New York. Over the past few years, Pinterest has been working to become a shopping destination, rolling out shoppable ad products that are more focused on lower-funnel results for marketers.

Nonetheless, advertisers should pay attention as intrinsic ads, which appear in games themselves, and programmatic ads increase and as e-sports and other forms of gaming video content take off on YouTube and Twitch. Use this chart:. Evaluate gaming ad spend. More like this:. Why advertisers need to keep up with consumer changes in streaming, social search, and gaming.

Many creators are reporting a deal drought, even as marketers are increasing their influencer budgets. That鈥檚 because the dynamics of the influencer-brand deal landscape are evolving.

Last year it launched collections from fashion designer Brandon Maxwell鈥檚 Free Assembly and Scoop lines, casual clothing line Fielder, and activewear and swim brand Love & Sports. It enhanced its Walmart+ membership program, which has helped it make inroads among affluent shoppers.

This week, Disney鈥檚 EMEA division announced several new UK unscripted original titles for Disney+, including documentaries on sports brands, music, and fashion, with a focus on A-list collaborations. Warner Bros.

Social media鈥檚 relationship with news and politics is getting even more complicated in the age of AI. Brands and the platforms will face big risks and challenges as mis- and disinformation proliferate this election year.

Instead, ESPN+ gives you access to some sports like hockey, baseball, UFC, some international soccer, as well as sports documentaries and other shows as well. ESPN channel is ESPN the channel that you are used to seeing. But Max, ESPN to offer its channel as a standalone streaming service, what's the point? Max Willens:.

Taiwan鈥檚 Industrial Technology Research Institute showed off sports and fitness technologies. iSportWeaR is a wearable device that provides health analysis during exercise. Digital Twin for Sport Guidance with Vital Sign Sensing is a virtual coach for indoor bike and flywheel training.

Despite year-after-year ratings declines for the award show, it still ranks among the most-viewed non-sports TV broadcasts and is an important event for broadcaster ABC鈥檚 parent company Disney.

It provides a natural extension of the homescreen, where in news, sports, banking and finance, games, entertainment, and video can be more easily consumed by everyone as curated, shareable experiences. And there鈥檚 no turning back from that. We鈥檙e already seeing the popularity of surfaces in mobile-first markets like Asia-Pacific and Latin America.

Ads are placed after videos from premium partners in various categories, such as lifestyle, sports, entertainment, and education. In theory, Pulse Premiere should generate significant revenue for premium publishers producing engaging TikTok content while simultaneously offering brands control by placing ads after suitable premium publisher TikToks in the For You feed.

The new sports bundle from Disney, Fox, and Warner Bros. Discovery is a prime example. Platforms need to prepare for Apple and Amazon鈥檚 potential next move in sports, and they鈥檙e seeking partnerships to compete, said Zucker. 鈥淭he fact that competitors are becoming collaborators really tells you where the fight is evolving.鈥�.

The company has put other tentpoles in place for its ads business: Earlier this year, Netflix signed a $5 billion deal to become the new home for World Wrestling Entertainment (WWE) for the next five-to-10 years, putting a valuable sports rights contract in Netflix鈥檚 arsenal.

Meanwhile, displays in sports drinks and juice categories are on the rise. Retailers should place displays where they will go the furthest, such as in aisles and departments that are shopped during quick trips, where impulse buying is likely.

The company underdelivered on its first year of streaming football, but 2023 results have been positive and the inevitable flow of sports viewership from linear TV to streaming will yield higher results for Amazon over time. A duopoly threat: With US ad growth set to outpace the ad duopoly, Google and Meta are paying special attention to Amazon.

To target this segment, cards will promote features like Cardless鈥� sports-team-affiliated cards and Citi鈥檚 ThankYou points, which can be donated to a chosen charity. Brands will build their presence on TikTok to reach its 45.7 million US Gen Z users. We expect TikTok to dethrone Snapchat as the generation鈥檚 most used social media platform in 2024.

The new sports bundle from ESPN, Warner Bros. Discovery, and Fox exemplifies this trend. It also shows that streamers see Amazon鈥檚 Prime Video and its new ads as a threat. 鈥淐ompetitors are becoming collaborators,鈥� in order to get leverage over Amazon and its sports content, Zucker said. 5. There鈥檚 no 鈥榥ew normal鈥� for advertising.

But I think just to push back a little bit on it, churn is now basically par for the course with streaming and especially with sports, there's more of these services getting to sports. I think they understand that people are going to subscribe on a partial year basis depending on sports seasons.

Although AppleTV+ serves ads during live sports, it is the only major streaming service without an ad-supported tier. Use this chart:. Guide your connected TV (CTV) ad strategy. Assess CTV ad inventory by provider. More like this:. 5 charts to help marketers evaluate Amazon Prime Video ads. More than half of US video subscription revenues will go to streaming services next year.

This includes intrinsic ads in racing or sports games, or more elaborate game collaborations in virtual worlds. Shoppable formats are coming. Roblox has introduced ads leading to branded immersive experiences, an early form of shoppable ads.

People are also buying books and music, toys, technology, furniture, and sports equipment secondhand. And they鈥檙e shopping both for themselves and for others: 1 in 10 UK consumers plans to give more secondhand or refurbished gifts this holiday season, per a July 2023 survey by Censuswide for eBay. Secondhand shopping habits vary by generation.

To target this segment, cards will promote features like Cardless鈥� sports-team-affiliated cards and Citi鈥檚 ThankYou points, which can be donated to a chosen charity. Brands will build their presence on TikTok to reach its 45.7 million US Gen Z users. We expect TikTok to dethrone Snapchat as the generation鈥檚 most used social media platform in 2024.