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One might expect that Black Friday ads during a major sporting event would be dominated by Walmart, Target, Best Buy, and the like. But do we really expect Amazon鈥檚 primary competitors to advertise on its airwaves?

Without a sports streaming rights deal of its own, Netflix turned to self-branded events to try and build a sports reputation of its own and build its livestreaming capabilities鈥攅fforts that now feel like a try-out to convince a major sports brand to jump on board.

The new sports bundle from ESPN, Warner Bros. Discovery, and Fox exemplifies this trend. It also shows that streamers see Amazon鈥檚 Prime Video and its new ads as a threat. 鈥淐ompetitors are becoming collaborators,鈥� in order to get leverage over Amazon and its sports content, Zucker said. 5. There鈥檚 no 鈥榥ew normal鈥� for advertising.

鈥淭his would be the first time that a major US league sports package is essentially a streaming deal,鈥� he said, emphasizing the milestone the bundle would represent. The prediction: Nordstrom will go private within the next 12 months. The argument: Going private would allow Nordstrom flexibility to pursue long-term success, said Davidkhanian.

Although AppleTV+ serves ads during live sports, it is the only major streaming service without an ad-supported tier. Use this chart:. Guide your connected TV (CTV) ad strategy. Assess CTV ad inventory by provider. More like this:. 5 charts to help marketers evaluate Amazon Prime Video ads. More than half of US video subscription revenues will go to streaming services next year.

Chinese retailers may cut ad spending under new tariffs: US tariff crackdown could impact Temu and Shein's ad investments, reshaping the digital ad market.

Last year it launched collections from fashion designer Brandon Maxwell鈥檚 Free Assembly and Scoop lines, casual clothing line Fielder, and activewear and swim brand Love & Sports. It enhanced its Walmart+ membership program, which has helped it make inroads among affluent shoppers.

Mitchell-Wolf notes that YouTube鈥檚 revenue rise of more than 20% amounts to its most robust growth in two years, thanks to strategic investments in live sports broadcasting, stringent actions against ad blockers, and enhancements in the monetization of its Shorts feature.

To target this segment, cards will promote features like Cardless鈥� sports-team-affiliated cards and Citi鈥檚 ThankYou points, which can be donated to a chosen charity. Brands will build their presence on TikTok to reach its 45.7 million US Gen Z users. We expect TikTok to dethrone Snapchat as the generation鈥檚 most used social media platform in 2024.

Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

Electric SUVs: Honda is looking at the sports utility vehicle market with its first electric vehicles. The 2024 Honda Prologue will be priced in the upper $40,000s and is an SUV with a 300-mile range. Honda鈥檚 near-term EV strategy relies heavily on its partnership with GM鈥檚 Ultium battery platform, which it applied to the Acura ZDX and the Honda Prologue SUVs.

Content has shifted online with the rise of subscription streaming services, with shows, movies, and even live sports now available on these platforms. Advancements in smart TV technology coupled with enhanced connectivity have made these devices increasingly affordable and user-friendly, transforming the way people consume television content and transforming CTV platforms in the process.

But The Wall Street Journal was just saying, Paul, Diamond Sports Group, which carries the games of over 40 major US sports teams on its Bally Sports brand of networks, is expected to file for bankruptcy quite soon, which is expected to lead to a renegotiation of rights fees.

Netflix is also attempting to launch its own marquee sports events like tennis tournaments and boxing matches that open up the possibility for lucrative brand partnerships. It also recently secured the streaming rights to World Wrestling Entertainment and could win rights to two high-profile holiday season NFL matches, which could help draw more ad spending.

On today's podcast episode, we give out some 2024 retail awards for the most must-visit store, the Gen Z darling, the best innovator, the small stuff worth sweating award, and the comeback story of the year. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sky Canaves, Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch.

For Canada, I saw some recent stuff around true crime being very hot, current affairs and sports being among the top genre or subject matters that people tune into. I know the key publishers in this country, like Rogers Sports and Media for example, have a lot of holdings in sports and sports rights for leagues. So a lot of that is being monetized via Rogers' various podcasting titles.

So it seems like maybe some other streaming services are saying, "Hey, why can't we also create an event around sports and use that as a hook to pull people into our streaming platform?". Daniel Konstantinovic:. Yeah, I mean Netflix notably until recently lacked a major sports rights deal.

Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

This includes intrinsic ads in racing or sports games, or more elaborate game collaborations in virtual worlds. Shoppable formats are coming. Roblox has introduced ads leading to branded immersive experiences, an early form of shoppable ads.

Wrapping up: Gronkowski鈥檚 notoriety broadened the campaign's appeal, connecting with both sports fans and leisure seekers. For Carnival, TikTok's wide reach and authenticity made it an ideal platform choice.

Although YouTube made earlier attempts to capture CTV viewing by investing in premium content, it has since focused on two areas that differentiate it from services like Netflix: its creator community and live sports. Creators are also central to YouTube鈥檚 thrust to compete in social video, where TikTok poses an urgent threat to the video giant鈥檚 ad business.

And don鈥檛 be surprised if it goes after other major sports rights when they come up, Lipsman added. Second, as it aggressively expands its Amazon Fresh footprint, Amazon will introduce more in-store retail media formats, including in-store digital signage, smoke screen overlays on cooler doors, and experimenting with other surfaces.

It provides a natural extension of the homescreen, where in news, sports, banking and finance, games, entertainment, and video can be more easily consumed by everyone as curated, shareable experiences. And there鈥檚 no turning back from that. We鈥檙e already seeing the popularity of surfaces in mobile-first markets like Asia-Pacific and Latin America.

Ads are placed after videos from premium partners in various categories, such as lifestyle, sports, entertainment, and education. In theory, Pulse Premiere should generate significant revenue for premium publishers producing engaging TikTok content while simultaneously offering brands control by placing ads after suitable premium publisher TikToks in the For You feed.