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Illustrate the advertising opportunities of major sporting events like the Olympics and World Cup. Highlight the value of niche, non-sporting events like the wedding of Prince Harry and Meghan Markle. Evaluate the viewership of televised events worldwide. Explore the potential of pairing TV campaigns with other streaming platforms (like Spotify) to expand audience reach of events like Eurovision.

Last year it launched collections from fashion designer Brandon Maxwell鈥檚 Free Assembly and Scoop lines, casual clothing line Fielder, and activewear and swim brand Love & Sports. It enhanced its Walmart+ membership program, which has helped it make inroads among affluent shoppers.

Mitchell-Wolf notes that YouTube鈥檚 revenue rise of more than 20% amounts to its most robust growth in two years, thanks to strategic investments in live sports broadcasting, stringent actions against ad blockers, and enhancements in the monetization of its Shorts feature.

To target this segment, cards will promote features like Cardless鈥� sports-team-affiliated cards and Citi鈥檚 ThankYou points, which can be donated to a chosen charity. Brands will build their presence on TikTok to reach its 45.7 million US Gen Z users. We expect TikTok to dethrone Snapchat as the generation鈥檚 most used social media platform in 2024.

Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

Electric SUVs: Honda is looking at the sports utility vehicle market with its first electric vehicles. The 2024 Honda Prologue will be priced in the upper $40,000s and is an SUV with a 300-mile range. Honda鈥檚 near-term EV strategy relies heavily on its partnership with GM鈥檚 Ultium battery platform, which it applied to the Acura ZDX and the Honda Prologue SUVs.

Content has shifted online with the rise of subscription streaming services, with shows, movies, and even live sports now available on these platforms. Advancements in smart TV technology coupled with enhanced connectivity have made these devices increasingly affordable and user-friendly, transforming the way people consume television content and transforming CTV platforms in the process.

But The Wall Street Journal was just saying, Paul, Diamond Sports Group, which carries the games of over 40 major US sports teams on its Bally Sports brand of networks, is expected to file for bankruptcy quite soon, which is expected to lead to a renegotiation of rights fees.

Despite all the flashy beer commercials that are following major US sports broadcasts onto digital video streaming services, nonalcoholic beverage-makers still spend far more on digital advertising than beer and spirits companies.

Fanatics, for example, the sports merchandise company that has since expanded into sports betting, launched FanCash+, which allows its users to earn cash back on purchases made everywhere from Apple stores to local restaurants, which they can use to buy jerseys or place bets. Five trends shaping the future of affiliate marketing.

Not to be outdone, Walmart Connect inked a deal with NBCUniversal to support retail media-powered ads within live sports. This came after several successful connected TV and digital partnerships, including with Roku and TikTok, as well as data integration with its Walmart+ partner Paramount+.

High TV penetration in the US is tied to a broad array of options including over-the-air network TV and cable channels that specialize in news, sports, and daytime or primetime entertainment. Almost all (99.1%) of respondents watched TV in any form in H1 2023. This includes TV content from on-demand/streaming services, live TV, and recorded TV.

Commuters in cars are driving sustained radio reach, as are older demographics that enjoy radio in the background, whether for local news, sports, or music. There will be 23.4 million adult radio listeners in Canada this year. While listenership is down 2 million since 2021, we expect listeners to stay above 23 million for the rest of our forecast period.

For Canada, I saw some recent stuff around true crime being very hot, current affairs and sports being among the top genre or subject matters that people tune into. I know the key publishers in this country, like Rogers Sports and Media for example, have a lot of holdings in sports and sports rights for leagues. So a lot of that is being monetized via Rogers' various podcasting titles.

Entertainment includes amusement and recreation, box office, film, music, OTT video platforms, sporting events and ticketing, and video games (excluding video game hardware).

So it seems like maybe some other streaming services are saying, "Hey, why can't we also create an event around sports and use that as a hook to pull people into our streaming platform?". Daniel Konstantinovic:. Yeah, I mean Netflix notably until recently lacked a major sports rights deal.

Wrapping up: Gronkowski鈥檚 notoriety broadened the campaign's appeal, connecting with both sports fans and leisure seekers. For Carnival, TikTok's wide reach and authenticity made it an ideal platform choice.

Although YouTube made earlier attempts to capture CTV viewing by investing in premium content, it has since focused on two areas that differentiate it from services like Netflix: its creator community and live sports. Creators are also central to YouTube鈥檚 thrust to compete in social video, where TikTok poses an urgent threat to the video giant鈥檚 ad business.

Amazon still hasn鈥檛 figured out the right formula for physical retail: The retail giant closes three of its Amazon Go convenience stores, leaving it with just 17 nationwide.

It provides a natural extension of the homescreen, where in news, sports, banking and finance, games, entertainment, and video can be more easily consumed by everyone as curated, shareable experiences. And there鈥檚 no turning back from that. We鈥檙e already seeing the popularity of surfaces in mobile-first markets like Asia-Pacific and Latin America.

Ads are placed after videos from premium partners in various categories, such as lifestyle, sports, entertainment, and education. In theory, Pulse Premiere should generate significant revenue for premium publishers producing engaging TikTok content while simultaneously offering brands control by placing ads after suitable premium publisher TikToks in the For You feed.

鈥淭his would be the first time that a major US league sports package is essentially a streaming deal,鈥� he said, emphasizing the milestone the bundle would represent. The prediction: Nordstrom will go private within the next 12 months. The argument: Going private would allow Nordstrom flexibility to pursue long-term success, said Davidkhanian.

AP has a history of using automation in news production, from recapping corporate earnings to local sports events. This partnership could help AP incorporate generative AI responsibly in future services. AP says it hasn鈥檛 used generative AI in news stories yet.

Apple鈥檚 investments in live sports like Major League Soccer and Major League Baseball, as well as Apple TV streaming, also offer opportunities for VR. More details on the Apple headset: A report from Bloomberg gives us some insights on Apple鈥檚 hardware and its unique features. The headset will be able to shift from VR to AR using a Digital Crown, similar to one on the Apple Watch and AirPods Max.