蘑菇AV

OmniHuman-1鈥檚 AI video creation could transform digital media but raises concerns over deepfakes and misinformation.

Short-form video offerings signal the platform鈥檚 push to become more than just a job-hunting site as it aims to compete for screen time with TikTok and Instagram.

On today鈥檚 special edition podcast, we discuss the evolution of creator content, how content is migrating off social channels, brand partnerships and the implications of AI on content. Join Vice President and Principal Analyst, Jasmine Enberg as she hosts Nicole Weltman, Head of Social from Taco Bell, Bryan Reisberg, Creator, CEO, and Co-Founder of Little Chonk, and Sarah Crockett, Senior Vice President and CMO of DSW. Listen everywhere and watch on YouTube and Spotify.

On today鈥檚 podcast episode, we discuss how marketers (and consumers) currently feel about brand safety, how publishers are trying to assuage brands鈥� concerns, and what comes after 鈥榖rand suitability鈥�. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, our Senior Director of Briefings Jeremy Goldman, Vice President Paul Verna, and co-founder and CEO of Mobian Jonah Goodhart. Listen everywhere and watch on YouTube and Spotify.

Ad-supported streaming is on the rise as viewers opt for cost-friendly options from platforms like Netflix and Disney+. With audience fragmentation increasing, advertisers must adopt smart, performance-driven strategies to stay effective in the evolving connected TV landscape.

As streaming services fill the TV-watching gap, they're also getting more expensive. Streaming video subscriptions rose 12.6% in 2024, while the consumer price index only rose 3.6%, according to an 蘑菇AV analysis. "[Consumers are] going to be the ones suffering the most," our analyst Oscar Orozco said in the episode. "There's just less options.". Turning on shopping streams.

The news: Disney generated higher revenues than expected in its fiscal Q1 but noted a slight drop in Disney+ subscribers that could spell trouble for its streaming business. By the numbers:. Revenues: $24.7 billion, up 5% YoY and above expectations. Disney+ subscribers: 125 million, down 1% QoQ. With Hulu included, subscriptions were 178 million, up approximately 1%.

On today鈥檚 podcast episode, we discuss what makes Sam鈥檚 Club stand out against Costco and BJ鈥檚, why its retail media offering is unique, and where it might be falling short. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Principal Analyst Sarah Marzano and Senior Analyst Zak Stambor.

Study reveals Amazon Pharmacy鈥檚 RxPass improves medication adherence: Subscription programs for prescription drugs could be a model worth exploring for struggling retail pharmacy incumbents.

The number of women鈥檚 live sports viewers has grown tremendously. This year, more than double the number of people will watch women鈥檚 sports monthly than in 2022.

On today鈥檚 podcast episode, we discuss what Gen Alpha are up to on social media, where they are about to migrate to, and what advertisers need to know about these young people. Tune in to the conversation with Director of Podcasts and host Marcus Johnson, Analyst Paola Flores-Marquez, and Vice President of Research Jennifer Pearson. Listen everywhere and watch on YouTube and Spotify.

Over 20% of U.S. digital buyers (21.7%) will make a purchase off a livestream in 2025, according to an October 2024 蘑菇AV forecast.

The immense popularity of paid and ad-supported streaming services, like Netflix and YouTube, has accelerated cord-cutting trends and contributed to revenue losses for traditional media providers.