蘑菇AV

Its 鈥淢oments鈥� feature allows users to share platform-approved clips rather than unauthorized screen captures, showing how streaming services are adapting to modern viewing habits.

Its 鈥淢oments鈥� feature allows users to share platform-approved clips rather than unauthorized screen captures, showing how streaming services are adapting to modern viewing habits.

On today's podcast episode, we discuss which retailers have the most to gain from New Year's resolution making, attitudes towards them, and how they can capitalize on them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Senior Director of Briefings Jeremy Goldman.

On today's podcast episode, we discuss whether Bluesky can sustain this user growth momentum, how much of a threat it is to X (Twitter), and if in fact it is Threads that is actually about to snatch the microblogging crown. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Senior Director of Briefings Jeremy Goldman, and Analyst Daniel Konstantinovic.

If you're one of these companies that is seeking to get through a regulatory hurdle in acquiring someone, as many of these streaming companies are trying to do, advertising on X is probably in your interest and you can devote a not majorly significant portion of your spending as an olive branch in exchange for something more significant. Jeremy Goldman (14:47):.

The range of costs per thousand on major US streaming services is narrowing as new entrants Netflix and Disney+ come down from their initial ad-tier launch highs in late 2022.

Retail media was the fastest-growing ad channel we tracked in the US in 2024. While that growth will slow slightly (from 20.4% to 20.2%) in 2025, it鈥檚 still primed for innovation鈥攁nd challenges. Here鈥檚 what our analysts and podcast guests had to say about retail media, with insights into what it means for 2025.

Among major streaming services, Netflix鈥檚 time spent share exceeds ad revenues the most, indicating it has the most room to expand.

With features like video and synced illustrations, Spotify seeks to rebrand as more than audio-only and tap into the growing audiobook market.

On today鈥檚 podcast episode, we discuss the interesting ways folks watch the Olympics, the best (and not so best) ads from the Games, the impact of X suing advertisers, how much in-store chatbots can move the needle, how to view Disney鈥檚 streaming profitability milestone, which national park most of America could drive to in a day, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Sara Marzano and Carina Perkins.

But the real headline news dropped in a hot mic moment when CEO Bob Iger shared key figures about the company鈥檚 ad-supported streaming audience. During the company鈥檚 earnings call, Iger said 37% of Disney+ subscribers in the US and 30% globally now use the ad-supported tier鈥攁 rare revelation from a major streaming player about its advertising reach.

The 2024 general election has been dubbed 鈥渢he podcast election鈥� due to candidates鈥� potentially game-changing appearances on some of the biggest podcasts in the US. These appearances illustrate the untapped potential of podcast advertising. 鈥淧odcasts may have played a big role in the US election, but they're still getting overlooked by advertisers,鈥� wrote 蘑菇AV senior vice president of content and executive editor Vladimir Hanzlik on LinkedIn.

On today's podcast episode, we discuss the unofficial list of the most interesting retailers for the month of November. Each month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers they're watching based on which are making the most interesting moves: Who's launching new initiatives? Which partnerships are moving the needle? Which standout marketing campaigns are being created? In this month's episode, Committee members Analyst Arielle Feger and Senior Analyst Sara Lebow will defend their list against Vice President of Content Suzy Davidkhanian and Senior Director of Briefings Jeremy Goldman, who will dispute the power rankings by attempting to move retailers up, down, on, or off the list.

In October, the streaming platform revised its podcast comments offering based on creator feedback, allowing comments to be posted automatically rather than requiring hosts鈥� manual approval. This week, Spotify updated its data analytics platform for creators and added the ability for podcasters to promote their content in user feeds through episode clips of up to 90 seconds.

When Amazon Prime Video defaulted all users into its ad-supported tier at the start of 2024, ads became a regular part of the streaming experience for the 80.0% of its US users that did not opt to pay more for ad-free. While the new ad-supported normal may irritate viewers, many won鈥檛 pay more to avoid it.

A decision against SiriusXM鈥檚 cancellation process underlines the brand risks of burdensome subscription practices as the FTC tightens consumer protections.

On today鈥檚 podcast episode, we discuss how Google鈥檚 cookie choices affect targeting with insights on alternative identifiers, data privacy, and strategies for 2025. Tune in to the discussion with our Principal Analyst and host Yory Wurmser, Chief Brand Officer of CP Skin Health Group Echo Sandburg and Senior Director First Party Data Strategy of the Eli Lilly & Company Moitree Rahman.

"We would not have re-accelerated our revenue in the last two years if it was not for AI," Alex Schultz, CMO and vice president of analytics at Meta, said on our "Behind the Numbers" podcast. "It's that important to us. We wouldn't have recovered from AppTracking transparency [or] been able to do more with less data if it wasn't for AI. So that's the very core of our business."

Over 50% of new Netflix signups in eligible countries are opting for the ad-supported offering, helping the streaming giant accelerate its advertising revenue goals. Netflix also continues to expand advertising and live programming:. It secured exclusive sponsorship deals for two upcoming NFL Christmas Day games.

On today's podcast episode, we discuss the size of sports betting markets, what happens when regulation gets too tight, and the potential problems associated with marketing within the gambling universe. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Senior Director of Podcasts Marcus Johnson, and Vice President of Content Paul Verna.