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As of October 2023, streaming services were home to just over 85% of the more than 1.1 million unique video titles available to US audiences, per Nielsen. That鈥檚 up from approximately 656,000 titles at the start of 2020. That depth of variety, coupled with the expanding streaming landscape and the on-demand nature of many streaming services, has given streaming the edge with respect to TV usage.

WBD, Fox, Disney team up to shake up sports streaming: The companies will launch a Hulu-like streaming venture with access to each network鈥檚 linear sports content.

This performance jibes with the overall rise in digital video consumption and streaming services. CEO Sundar Pichai said that search AI Overviews, despite significant early hiccups, are improving user engagement and satisfaction. Ads appearing either above or below those overviews, meanwhile, provide valuable options for users to take action and connect with businesses.

As rising inflation erodes consumers鈥� purchasing power, viewers of all ages are making tough choices about how many streaming services they鈥檙e willing to pay for each month. Consumers are willing to shell out for up to two streaming services.

So we're just seeing that have big implications because easy access to the internet on the biggest screen in the home allows much more easy consumption of streaming services of things like YouTube and other apps on your TV that weren't available when TVs were dumb. Bill Fisher (10:53):.

Netflix鈥檚 time spent exceeds its ad revenues the most. YouTube leads in time spent and ad revenues. Amazon will make a big splash in streaming advertising.

CTV is popular among younger Black viewers, who are also likely to have multiple streaming subscriptions. Black digital video viewers consume a mix of paid streaming services, free OTT services, and free ad-supported platforms. Roughly 73% of digital video viewers subscribe to three or more paid streaming services, according to a July 2023 Nielsen report.

And there was some research I found from KPMG asking folks, American adults, what they're going to do with their streaming services because of budget constraints. And number one was canceling one streaming service to reduce their monthly spend.

WBD must balance saving money with building up its Max streaming service, which we expect to slow its growth rate over the next few years.

On today's podcast episode, we discuss what to make of Google deciding to keep cookies, whether a Spotify for movies service could work, if people will want to have a conversation with their newspaper, if Disney can be as addictive as Netflix, why there are more Olympic teams than countries, and more. Tune in to the discussion with host Marcus Johnson, our analysts Ross Benes and Blake Droesch, and vice president of content Paul Verna.

One of them, which people have started doing to replace the new TV is watching subscription streaming services and Ethan, your next trend is about this. Ethan Cramer-Flood (12:18):. Yeah, I'll keep going on this one.

Netflix to develop in-house ad platform: The streaming giant will end its Microsoft partnership to offer better targeting and analytics.

The company has fared well during a difficult period for subscription services but has nonetheless received pressure from investors to boost ad revenues. The expense of audiobooks has led Spotify to increase prices and launch an audiobook-only subscription offering, leading to speculation about ad space. But Kaefer鈥檚 statement puts that to rest for the time being.

Apple's 13 Oscar nominations for 'Killers' and 'Napoleon' underscore its $700 million film investment: The strategy enriches its Hollywood presence and streaming allure.

Netflix鈥檚 lead in viewership over other services isn鈥檛 as large as it once was. But Netflix is still streaming鈥檚 king.

Amazon is shaking up the streaming CPM market: Prime Video ads will launch with $30 CPMs at the end of the month in a sign that streaming ad costs are stabilizing.

The concern is understood since the fragmentation of viewer experiences across streaming services multiplies brands' exposure to unpalatable adjacencies compared with linear TV's controlled environment. Programmatic buying makes transparency even murkier, with targeted ads often outpacing humans鈥� ability to oversee them effectively.

Although AppleTV+ serves ads during live sports, it is the only major streaming service without an ad-supported tier. Use this chart:. Guide your connected TV (CTV) ad strategy. Assess CTV ad inventory by provider. More like this:. 5 charts to help marketers evaluate Amazon Prime Video ads. More than half of US video subscription revenues will go to streaming services next year.

Our definition of CTV ads includes subscription streaming services, free streaming services, device-makers, and traditional TV offshoots. It does not include ads delivered to non-TV devices like computers, phones, or tablets. This was originally featured in the eMarketer Daily newsletter. For more marketing insights, statistics, and trends, subscribe here.

It鈥檚 becoming more expensive for streaming viewers to avoid advertising. Netflix, Disney+, and others have raised subscription prices over the past several months.

A self-made problem: As streaming has risen to become the defacto entertainment medium for most consumers, so too have complaints about the miserable experience of finding out which streaming service is required to view certain content.

US viewers will spend 10 more minutes each day with digital video this year, per our June 2023 forecast, and streaming platforms will compete for their share of that viewership and its accompanying ad revenues. From Amazon鈥檚 ascent in streaming advertising to the growing use of AI in content and potential consolidation among streaming platforms, here are three predictions for video in 2024.

Now that Amazon has introduced ads to its Prime Video service, Apple TV+ has become the biggest streaming platform to hold out on ads. Use this chart:. Demonstrate Netflix鈥檚 current leadership in ad revenues. Identify growth potential for other services like Paramount+. Assess ROI on ads across different streaming platforms. More like this:.