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Sezzle also quietly lost key partnerships with large retailers like Target. Fewer customers. Sezzle鈥檚 active customer count has dropped 20% since 2021. The report also said Sezzle enrolls users into its recurring monthly subscription product without their awareness, artificially inflating member numbers. The report concluded that Sezzle will not survive in the long term.

鈥淎gentic AI鈥� pushes marketers to target not just consumers but AI itself, a concept called machine-to-machine (M2M) marketing. Salesforce and Microsoft are battling it out for enterprise dominance, each launching AI agents designed to streamline customer service and boost operational efficiency.

If Google is found to have used minors鈥� data to target ads, it would be in violation of the Digital Services Act (DSA), a sweeping EU regulation on digital advertising and social media that restricts the ability to target minors, among other changes. Companies violating the DSA can be fined up to 6% of global annual turnover.

The news: TD Bank suspended its medium-term financial targets amid a strategic review under incoming CEO Raymond Chun, per Bloomberg. The review is focused on profitability, risk-adjusted returns, and investment or divestment opportunities. How we got here: TD鈥檚 Q4 profits missed analyst estimates, per Investopedia.

The government has created an annual immigration target of 500,000 people for 2026. Canada ranks among the top countries for digital adoption. Canada ranks No. 3 worldwide for internet penetration among the total population, behind the UK and South Korea.

Target potential first-time homebuyers with marketing campaigns that spell out the most relevant deals. With high interest rates keeping many other consumers away, first-time homebuyers鈥� share of the market grew from 26% in 2022 to 32% in 2023, per the National Association of Realtors.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

The company also has direct relationships with retailers, like Target. Creator entrepreneurs are also disrupting the retail landscape. The Amazon-Spotter deal signals that retailers recognize the power of creators in driving sales, sometimes at the expense of traditional brands. It could also help accelerate the development of more creator businesses in 2025.

Remember Meta and Snap and so many social platforms were reeling from the Apple tracking changes that really reduced their limit to target ads and forced these companies to rethink their advertising businesses or diversify their revenues, and Snapchat+ came out of that. Marcus Johnson:. Yeah. Daniel Konstantinovic:.

Companies such as Planet Fitness, Walmart, and Target are all expanding in-store media with a focus on tracking conversion using QR codes and other techniques. What does this mean for advertisers? OOH ad spending will buck the declines seen in other traditional media. OOH ad spending will continue to grow.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

That trend hasn鈥檛 gone unnoticed as Kroger, Amazon, Target, and Albertsons have expanded their private label offerings to appeal to value-focused shoppers. Still, the shift isn鈥檛 evenly distributed across categories.

A) Target. B) Walmart. C) Aldi. D) Trader Joe鈥檚. Mountain Dew鈥檚 two Walmart-exclusive products, Dragon Fruit and Summer Freeze, hit the shelves on June 15. June 19, 2025. Laundry care brand Ensue帽o Laundry has partnered with H-E-B on a campaign to help consumers 鈥�. A) Get rid of stubborn stains. B) Smell better. C) Decode laundry symbols. D) Not run out of clean underwear.

It鈥檚 therefore imperative that advertisers understand where their target audience is spending their time, what attracts them to a platform, and how they are using that platform. Social media users of all ages are adapting to new features.

And that customer base is a tempting and lucrative target for scammers. Older adults lose more than $36 billion to financial fraud every year, per data from the Better Business Bureau. That makes smaller FIs vulnerable: Fraud was second only to interest rates among community banks鈥� top concerns, per a November 2023 CSI survey.

Our interview outreach strategy for our reports is to target specific companies and roles within those companies in order to get a cross-section of businesses across sectors, size, and legacy. We also look to interview sources from diverse backgrounds in order to reflect a mix of experiences and perspectives that help strengthen our analysis.

We may also see big-box retailers plan in-store experiences around major shopping holidays, like Target did with its personalization stations during the back-to-school season. Brick-and-mortar stores still account for 82.9% of US retail sales, per our forecast, but their share is shrinking slowly.

鈥淪imilar to Facebook Groups, it means brands will have to pay attention to which Broadcast Channels offer the best opportunities to reach their target consumers and work with those creators,鈥� Bendes said. Brands that can figure out how to effectively use Broadcast Channels and similar community-building tools have the opportunity to target an engaged, self-selected audience.

Consumer-facing brands should see if and how their target audience is showing up on the platform and plan accordingly. Craft LinkedIn-specific campaigns and messaging. For instance, a beauty brand鈥檚 product-focused Instagram ad might not translate well on LinkedIn.

Partnering with Disney Advertising so brands can target ads across Disney+ and Hulu using its shopper data. Teaming up with NBCUniversal for shoppable ads during live sports, including the Thanksgiving Day NFL game. Opening up offsite media to non-endemic brands. Letting third-party sellers purchase onsite display placements on its web and mobile properties for the first time.

That鈥檚 compelled retailers to forge a number of partnerships: In 2023, Amazon struck deals with Meta and Pinterest that allowed its advertisers to target users of the two social companies鈥� services. And in 2024, Walmart Connect gave its advertisers the ability to use its custom audiences to target TikTok users with video and display ads.