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On today's episode, we discuss whether it's time for Google to spin off YouTube, how people feel about targeted ads, what consumers think about using AR to shop, what an in-car TikTok app might look like, the US Supreme Court examining Section 230, paid health leave in the US versus the world, and more. Tune in to the discussion with our analysts Blake Droesch, Evelyn Mitchell, and Paul Verna.

On today's episode, we discuss whether it's too early to talk about Gen Alpha, delivering things without the box, what's happening on TikTok Live, fast fashion looking to repairs, what websites will look like in the future, the most popular theme parks in the world, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, analyst Blake Droesch, and forecasting director Oscar Orozco.

鈥淪hopping apps and marketplaces that specialize in ultralow-cost goods from China are gaining a foothold among US consumers鈥攚ith broader implications for the future of ecommerce,鈥� our analyst Sky Canaves wrote in our Chinese Ecommerce in the US report. Canaves expanded on what鈥檚 driving this retail opportunity for companies like Shein, Temu, and TikTok in the US and how it will impact the US market on a recent 鈥淩eimagining Retail鈥� podcast episode.

On today's episode, we discuss whether social media in the future will become less social or if it will go away altogether, what the streaming wars' battle royale looks like, how easy it would be to replace Twitter and TikTok, how people think their demographics are portrayed in ads, the fight for the car screen, where Americans have moved in the last 10 years, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, analyst Blake Droesch, and vice president of Briefings Stephanie Taglianetti.

He noted that the platform saw the second-highest media spend growth YoY in 2024, behind only TikTok. Still, many say Reddit remains in the experimental bucket for brands as they figure out what works and what doesn鈥檛. Several factors are contributing to ad spend increases. The growth in ad spend isn鈥檛 coming from a singular source.

On today's episode, we discuss the significance of Facebook's 2 billion daily active user milestone, what's contributing to continued negative growth, and what to expect from the metaverse this year. "In Other News," we talk about how much Reels and YouTube Shorts are creeping up on TikTok's short video lead and how Americans feel about where social media is headed. Tune in to the discussion with our analyst Debra Aho Williamson.

On today鈥檚 episode, host Bill Fisher is joined by our analysts Paul Briggs, Carina Perkins, and Man-Chung Cheung to talk about the biggest retail, advertising, and social media trends they expect to see in their regions in 2023.

On today's episode, host Sara Lebow tees up a conversation between our analyst Andrew Lipsman and Ram Iyer, worldwide director, digital strategy and ecommerce at Microsoft, about omnichannel and mobile commerce, the consumer path to purchase, the metaverse, and more.

In 2025, Reddit users will spend more time on the platform compared with Facebook users (31 minutes) and X users (31 minutes), though Instagram (35 minutes) and TikTok (47 minutes) see the biggest chunks of time spent. People are drawn to the 鈥渟ocial鈥� aspect of Reddit. That鈥檚 a big reason why people spend more time there. Reddit has long shied away from calling itself a social media platform.

TikTok is also banned in India, meaning Meta鈥檚 Reels and YouTube shorts can compete for short-form video attention.

Meta is one of seven designated 鈥済atekeepers,鈥� alongside Apple, Amazon, Booking, Google, Microsoft, and TikTok. Several have faced off against EU regulators. Meta鈥檚 EU subscription model has drawn fire since launch. Two months in, EU consumer groups filed a complaint, calling the privacy-for-payment tradeoff unfair.

Compared to platforms like Instagram, Facebook, TikTok, and Snapchat, X has minimal ad spending share. X鈥檚 total ad revenues are small despite the gain. The platform is leagues behind other digital channels鈥攊ndicating that political favor can only go so far in helping the company get back to where it was pre-Musk.

Reddit鈥檚 move puts it closer to parity with rivals like Snap and TikTok on third-party validation鈥攋ust as Meta moves in the opposite direction. In a market where fraud is growing more sophisticated, third-party measurement is table stakes, not a nice-to-have. Reddit appears to get that鈥攁nd marketers will take note.

Creators are moving beyond ad-only models, and platforms like Patreon and TikTok are following suit with new subscription features鈥擵imeo is now offering a full-stack alternative with more customization.

Tech giants like Google, Meta, and Microsoft are investing in AI video generation, but ByteDance's innovation could give TikTok an advantage in synthetic media. Continued innovations in video generation are happening just as 61% of B2B marketers worldwide plan to increase their spending on videos, per CMI.

While a number of premium beauty brands have started selling via TikTok Shop since it launched in the US in September 2023, luxury fashion labels have been hesitant to set up in-app storefronts and use the platform for more than marketing. Senior luxury buyers are a key audience for livestreaming.

Gen Z and millennials shift to social media: Both cohorts prefer TikTok and Instagram over traditional search engines.

On today's podcast episode, we discuss what a TikTok ban could do to the creator economy, if chatbot influencers are the future, and the changing ways creators are making their money. "In Other News," we talk about who Americans trust most (and least) with AI. Tune in to the discussion with our analyst Jasmine Enberg.

The trend of taking a vacation prior to a baby鈥檚 arrival has entered mainstream consciousness thanks to TikTok: The hashtag is currently featured on 39,800 posts. Push presents have become commonplace. Videos of women eating sushi boats in delivery rooms, opening jewelry boxes, or standing next to new cars are setting an expectation for partners to reward mothers for giving birth.

These are branching out to cover more online channels, including social marketplace platforms such as TikTok Shop. New partnerships are drawing marketplaces and social commerce closer together. Over the past year, Amazon has launched programs with Meta, Pinterest, Snap, and TikTok to integrate shoppable Amazon ads onto the social platforms.

Meta contends that both apps would not have scaled without its investment and integration, and points to continued competition from TikTok, YouTube, and other global platforms, according to Axios.

As other platforms like Snap and TikTok step up their presence with retailers, Meta鈥檚 advantage lies in its ability to link massive reach with measurable results.

So you can imagine Emmy with her Nuuly taking a couple of videos, posting them on Instagram Reels or TikTok, and after 24 hours, Kale rewards her. And for the brand Nuuly, they're getting hundreds of pieces of content from the Emmy's of the world who just love Nuuly and shop there authentically.