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For social media managers, popularity is often measured by follower count. Here are three key trends from our exclusive KPI data on brand TikTok account growth.

This year, US adult podcast listeners will spend nearly an hour (51 minutes) listening to podcasts per day (this includes listening to podcasts via video platforms like YouTube). That鈥檚 more than the 47 minutes US adult TikTok users will spend on the social platform per day, according to our estimates. Read the full report, US Creator Podcast Revenues Forecast 2025.

YouTube lengthens Shorts video limit to 3 minutes: The platform is trying to aligning with competitors like TikTok and Instagram to offer more flexibility to creators and advertisers alike.

But younger adults ages 18 to 29 had a greater preference for TikTok, per Adtaxi. These results dovetail with our March 2024 survey on US social commerce, which found that Facebook and TikTok were the top platforms for shoppers making purchases on social media.

TikTok began testing visual search in June, allowing users to take or upload a photo of a product to find similar items on TikTok Shop. Fashion resale marketplace Poshmark introduced visual search for its users.

As more streaming platforms launch ads and user attention remains high on sites like TikTok and YouTube, advertisers are splitting video budgets between social, streaming, and online video. Here are five charts to help demystify video advertising.

The 鲍厂鈥� second-biggest ad market rallied in 2023 thanks to ad buyers in China and investments in automation paying off.

While American Eagle鈥檚 suit could force Amazon to increase its already formidable arsenal of counterfeit detection tools, it鈥檚 unlikely to stem the steady flow of dupes and knock-offs making their way through TikTok and online marketplaces鈥攏or will it dampen consumers鈥� desire to purchase trendy products at discount prices.

Sephora-related content resonated best with Gen Z consumers, but legacy brands like Neutrogena struggled to maintain relevance. Cultural moments like Pride and back-to-school drove Q3 UGC, while video tutorials on platforms like TikTok provide more effective ways for brands to connect with Gen Z. Here are four insights into how beauty brand-related, UGC performed among Gen Z consumers in Q3, according to research firm dcdx鈥檚 Gen Z's Top 50 Beauty Brands Report Q3 2024.

In July, TikTok removed the ability to personally target ads to teens, notably curbing the information marketers can use to target the demographic.