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The stakes are particularly high among younger users, with 53.3% of US Gen Z using social media primarily for messaging, and TikTok now entering the group chat space with its messaging feature now supporting up to 32 participants. The shift to messaging platforms is particularly evident among younger users, with direct messaging being a primary social media activity for Gen Z.

The change would significantly boost shipping costs for the retailers and could cause US inflation to spike, limiting consumer buying power and the ability to keep prices low. Temu is taking some steps to insulate itself from changes. The company recently opened its marketplace to US merchants, removing its invite-only requirement in the hopes of decreasing its reliance on imported goods.

Key Stat: The number of US original scripted series declined by 14% YoY in 2023, according to FX Networks. Executive Summary. In 2023, the number of US scripted series declined by 14% over the prior year, according to FX Networks. For years, content production soared, with gains occurring nearly every single year. The drop-off that occurred last year is unprecedented. Strike effects still linger.

罢颈办罢辞办鈥檚 US ad CPMs will rise 15.6% in Q1 2025, a bigger increase than CPMs on Meta, Snapchat, or YouTube, according to our forecast.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

TikTok Shop wants to be a holiday season shopping hub: The platform鈥檚 Brand Palooza campaign features steep discounts, an extended returns window, and TikTok Lives from celebrities, brands, and creators.

FAQ: How the US-China Trade War Is Affecting TikTok Shop, Temu, and Shein (蘑菇AV subscription required). The US Online Marketplace Shopper (蘑菇AV subscription required). Note: Data was provided to 蘑菇AV by Omnisend. This data is being featured as part of our special coverage of the impact of tariffs.

Our take: Video clips often go viral on platforms such as TikTok and Instagram, and these new visual features could help bring attention to Spotify鈥檚 audiobook catalog and spotlight the individual authors on its platform.

And we did a lot of influencer marketing, and then we had it take off and go viral on TikTok, which was incredible when people were... And for us to go viral on a competitor is amazing, isn't it? Jasmine Enberg (16:12):. Mm-hmm. Alex Schultz (16:30):. I felt so awesome about that. And the way that we measured it is we have some things.

Meanwhile, 罢颈办罢辞办鈥檚 Brand Palooza campaign is pulling several levers鈥攕teep discounts, high-profile TikTok Live shopping events, and extended return periods鈥攖o draw shoppers in. It is also testing a feature that puts product links right at the top of a post's comment section to make it easier for shoppers to access recommended products.

And 13% earn money from creating social media content, participating in TikTok Shop, or through brand deals. These digital entrepreneurs say the side hustles are paying off.

This year, US adult podcast listeners will spend nearly an hour (51 minutes) listening to podcasts per day (this includes listening to podcasts via video platforms like YouTube). That鈥檚 more than the 47 minutes US adult TikTok users will spend on the social platform per day, according to our estimates. Read the full report, US Creator Podcast Revenues Forecast 2025.