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Canada still trails the US and the UK in TikTok penetration. This year, just 35.9% of social network users in Canada will use TikTok. In the US and the UK, penetration rates will be 44.9% and 43.1%, respectively. Based on this comparison, there鈥檚 still plenty of room for growth in Canada. What does this mean for marketers? TikTok is now too large to ignore in the marketing mix.

Outage tracking website Downdetector recorded over 600 reports from the UK and more than 400 from the US early on, with disruptions also affecting users in South Africa and India. Microsoft 365鈥檚 website was also affected. Microsoft鈥檚 Service health website indicated there were no more issues at 2:20pm EST. Related outages?

JPMorgan still leads in AI maturity, according to UK-based intelligence platform Evident Insights. It has prioritized hiring top AI talent鈥攁 costly endeavor. And it鈥檚 testing how genAI can 鈥渃opilot鈥� its private banking advisors by helping them identify important opportunities for their clients.

That鈥檚 important as it looks to build an Amazon-like flywheel that consists of three main elements鈥�media, advertising, and commerce. But while Amazon鈥檚 strength in commerce enabled it to build a flywheel that incorporates media and advertising, TikTok hopes to leverage its media and advertising know-how to build a version that weaves in commerce.

Focus on getting maximum bang for your buck with influencer partnerships and shoppable media campaigns, as well as engaging content for organic growth. Optimize posts using A/B testing and use retargeting to reach consumers who have already shown interest. Highlight sustainability credentials.

Yeah, for sure, and we've seen a similar trend in the UK. It's the biggest online beauty retailer in the UK and it's been interesting how the retailers here have reacted. So Superdrug, which is another sort of high street drugstore, has actually just launched, recently, an online marketplace.

Media employment鈥攚hich includes streaming services, social networks, and other media content providers鈥攆ell to 232,500 jobs in June, a decrease of 800 jobs from May. (Reporting for subcategories is delayed one month after top-level BLS data).

The US retail giant has opened up its third-party marketplace and invited sellers from China, Canada, Japan, the UK, and other countries to join. It now offers around 400 million SKUs from marketplace sellers鈥攗p from about 75 million pre-pandemic.

People worldwide spent less time with media across all categories except mobile (which remained the same) in H1 2024 as compared with H1 2023, per GWI data.

In the UK, X鈥檚 total revenues, which include revenues from non-ad products, plummeted by 66.3% YoY in 2023, according to financial filings made by X in April 2025. Total headcount in the UK also fell from 399 to 114 that year due to Musk鈥檚 cost-cutting measures. Marketers in the UK tend to be more concerned about brand safety and suitability than those in the US.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

The makings of a flywheel: Similar to the system fueling Amazon, TikTok鈥檚 flywheel consists of three elements鈥�media, advertising, and commerce. 鈥淎mazon鈥檚 flywheel is based primarily on commerce, then building out media and advertising later. And TikTok has started with media, which it has already mastered, and its ad business is also already in full swing,鈥� said Enberg.

This approach, taken by other markets like the UK and Sweden, is favored by most sellers and seems the most likely outcome given the formation of a US JIC in January 2023. The JIC and its recent activity will be discussed in greater detail later in this report.

There's been a big surge towards E-commerce, and we've seen a big surge towards retail media as a result, but most sales are still happening in brick and mortar stores. So to succeed, brands need to take advantage of touchpoints in store, and more traditional forms of retail media like sampling and in store radio, as well as digital screens.

trends; and interviews with executives at ad agencies, brands, and media publishers, as well as other industry leaders.

Marcus, you have a British accent. I brought you on board to talk about the UK, but you don't have any numbers for the UK for me, do you? Marcus Johnson (12:37):. Haven't got a clue. Bill Fisher (12:38):. No? Good job I do, then, isn't it? Marcus Johnson (12:40):. You live there. [inaudible 00:12:44]. Bill Fisher (12:44):.

According to an October 2024 Pipeline360 and Demand Metric survey, 38% of B2B marketers in the UK and the US rely on SEO and search engine marketing (SEM) for lead generation, ahead of webinars, content syndication, and events. SEO budgets should reflect that up to 90% of search activity still occurs on traditional platforms like Google and Bing.

And that has sort of faded, particularly as generative AI has taken up a lot more of the oxygen, at least in the media as far as the shiny new object. Jason Mander:. Yeah, actually, I would continue on the smart theme. Smartwatches were the things that I picked out. We're now agonizingly close to the 25% ownership boundary for smartwatches, already passed that in countries like USA and UK now.

Deciding how to target customers when they engage in an array of digital channels both online and in-store is the essence of an omnichannel strategy. It鈥檚 no easy task, but, luckily, omnichannel connections, in-store retail media opportunities, and experiential and experimental tools can help advertisers build a more robust customer profile and target shoppers where they are.

On today鈥檚 episode, host Bill Fisher is joined by our analysts Paul Briggs, Matteo Ceurvels, and Carina Perkins to talk about the upcoming crowning of King Charles III in the UK, other major events around the world, and what sort of effects they will have on retail and marketing.

That type of data can be very valuable for personalization, as well as for advertising, which is why retail media has quickly become one of the largest and fastest-growing ad markets in the US. That鈥檚 why retailers ranging from Dunkin鈥� to Starbucks to Chipotle Mexican Grill have all recently revamped their rewards programs.

On today's podcast episode, we discuss which app experiences best transfer over to the new Apple Vision Pro mixed reality headset, whether instant AI-generated videos will be a hit, department stores' path to relevancy, if folks are ready for shoppable media, how marriage is changing in the US, and more. Tune in to the discussion with our analysts Ross Benes, Bill Fisher, and Carina Perkins.