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On today's podcast episode, we discuss how Walmart plans to use AI to enhance the customer shopping experience, Instacart pushing smart carts into in-store retail media, why consumers are dissatisfied with their in-store shopping experience, how best to reduce clothing returns, the rise鈥攁nd potential fall鈥攐f the Marvel Cinematic Universe, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

Like Chile, Colombia is No. 2 in time spent across activities that span traditional and digital media. These are PC/laptop/tablet, mobile, broadcast radio, and print press. Unlike Chile, however, Colombia is last in the region in time spent on four other pursuits: music streaming, broadcast TV, online TV/streaming, and gaming. Mexico.

So I think the retail media opportunity is key here. So if you can build a membership of millions, or whatever the market could be, of loyal users and they're using an app and they're constantly available to you in a lot of ways, I think that's a way to create a retail media network and create offers and contextual advertising to that group.

On today's podcast episode, our contestants compete in The Great Behind the Numbers Take Off, 2024 mobile trends edition, where they will try and cook up the most interesting predictions for the coming year. They'll discuss how shoppable media will evolve on mobile devices, where mobile ad dollars are moving to, and why foldable phones are here to stay. Tune in to the discussion with our analysts Peter Newman, Andrew Spink, and Yory Wurmser.

Ecommerce was 45.9% of China's 2023 retail sales, while the UK was at 29.6%. The US, in comparison, was at 15.6%, per our forecasts. Everyday essentials will continue to be an ecommerce growth driver, reflecting the lingering effect of pandemic spikes.

Apparently Tesco has this already in the UK where you just scan your items as you're going. It has your loyalty card and it's also a retail media play. Thanks to Carina for that tip. So I think it's happening, it's just in different iterations that it's going to happen here. Suzy Davidkhanian:.

Today I'm joined by one of our senior analysts who covers everything digital advertising and media, based in Virginia. It's Evelyn Mitchell-Wolf. Evelyn Mitchell-Wolf (01:08):. Hi Marcus. Hello everybody. Marcus Johnson (01:10):. Hello there.

Part of that's been driven by the cost of living crisis, but I think also players such as Klarna are really pushing it in the UK. Buy Now, Pay Later volumes expected to account for 12.1% of UK E-commerce payments by 2025.

Possible challenges: Competition is growing as a wide array of merchants, ranging from Macy鈥檚 to UK drugstore chain Boots, have launched online marketplaces this year alone. That鈥檚 not to mention the vast number of well-established platforms such as Amazon, Walmart, and AliExpress. Online marketplaces create new challenges.

This fuels delivery platforms鈥� media networks, which compete directly for retail media ad dollars. Customer experience: Delivery platforms are involved in almost every step of the customer journey. A bad delivery experience can sour the customer on a retailer鈥檚 digital offerings.

Amazon was just about retail, and now it wants to be a media advertising, a whole shebang. TikTok seems to be going in a similar direction. Obviously, it's a short video platform first, it wants to get into commerce in a big way. How can TikTok position itself? In a market like the UK, I'm thinking, specifically, because it's struggling to get a foothold here.

Sorry, it's everyone I know that lives in England right now. Marcus Johnson (04:32):. Yeah, no, it's fair. How close we are to other countries is a huge point of coming to the UK, so that's a fair answer. All right gents, very nice. These are the two guests we have for today's episode. Thank you gents for being here. Let's go to the fact of the day quickly before we move to the main episode. (04:51):.

On today's podcast episode, we discuss the reasons that retailers are launching new store formats, what those layouts look like in the US vs. the UK, which ones are working, and which ones are not. Join our analyst Sara Lebow as she hosts analysts Carina Perkins and Zak Stambor.

On today's episode, we discuss what to make of Microsoft putting ads in its AI-powered Bing Chat platform, the biggest pitfalls of companies using generative AI, and publishers' concerns about AI chatbots cutting readership. "In Other News," we talk about how much retail media networks are actually boosting the US ad market and which car manufacturers are leading the US electric vehicle (EV) race. Tune in to the discussion with our analysts Gadjo Sevilla and Max Willens.

Retail Media Is Ready to Disrupt the $70 Billion Linear TV Ad Market. Retail media moves aggressively into streaming TV. The US retail media market is evolving beyond search into upper-funnel advertising formats with streaming TV capturing the attention鈥攁nd budgets鈥攐f major brands. This is the holy grail for advertisers. Top retail media networks accelerate streaming TV content ambitions:.

Union des Entreprises de Conseil et d鈥橝chat 惭茅诲颈补 (UDECAM).

The company announced it is working with the Global Alliance for Responsible Media (GARM) and the World Federation of Advertisers (WFA) on a measurement standard for Reels. Meta finds a bug in its Apple.

She's our senior analyst covering digital advertising and media. It is of course, Evelyn Mitchell-Wolfe. Hello, Evelyn. Evelyn Mitchell-Wolf:. Hi, Bill. Glad to be here. Bill Fisher:. Great to have you back. And next we have our senior retail analyst covering the UK and sometimes Western Europe. She's been on the show a bit more recently than Evelyn. It's Carina Perkins. Hello, Carina.

And we had categorized that as a digital media phenomenon because it is basically streaming. And so we're saying, oh, well this is part of the digital revolution. The death of TV continues. But in reality, that experience was exactly like watching pay TV.

I research, read around everything media, marketing-related in Western Europe, then synthesize it into actionable insight for our clients. Marcus Johnson:. Aarjav. Aarjav Thakore:. Imagine me being like the Bugs Bunny cartoon, playing in all positions in basketball.

It's really just a much more unpredictable landscape because it used to be that the platforms that were most involved in sports were the ones that had the big budgets and the combination of legacy media and streaming media. But now you've got these tech players and you have these sort of device companies and it's just very different now.

So I didn't know this, but apparently Mars executives in the UK thought it sounded too much like the word knickers, which is the British word of panties. But my final question, do you know where the name Snickers comes from? Max Willens:. No. Bill Fisher:. I really didn't know this one.

This approach, taken by other markets like the UK and Sweden, is favored by most sellers and seems the most likely outcome given the formation of a US JIC in January 2023. The JIC and its recent activity will be discussed in greater detail later in this report.