Programmatic advertising will account for 91.3% of US digital display ad spend this year, or a total of $157.35 billion, per our December 2023 forecast. Last week, advertisers at Programmatic I/O discussed where those ad dollars are headed and how programmatic advertising is changing. From ad spend waste to the expansion of retail media, here are three big trends discussed at the event.
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| May 30, 2024
And to attract ad dollars, streaming services need data and tech capabilities as well as a big audience to sell against. Bundles can help streaming services gain ad-supported viewers, which is critical for scale. In turn, scale is needed to attract ad budgets. CTV proponents love to talk up its advanced data and targeting capabilities.
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| Sep 30, 2024
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| Dec 5, 2023
While 2025’s projected ad spend shows the industry is healthy, there may be some challenges for major agencies, which have seen a decreasing share of US ad spend over the past several years, per Advertiser Perceptions.
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| Dec 17, 2024
Although traditional radio advertising remains a $10.5 billion business in the US, it’s slowly shrinking. Digital audio advertising, by contrast, will grow 6.8% in 2024 to reach $7.12 billion.
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| Apr 17, 2024
US travel sales will approach $368 billion by 2028. To act on this opportunity, brands and travel industry professionals need to understand online travel research trends and shopper behaviors.​
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| Sep 27, 2024
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| Jan 17, 2025
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| Apr 1, 2025
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| Apr 1, 2025
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| Apr 1, 2025
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| Apr 1, 2025
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| Apr 1, 2025
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| Apr 1, 2025
Source: emarketing.fr
±·±ð³æ³Ù»å´Ç´Ç°ù’s ad growth in Q4 was a bright spot, but 2025 will be a stress test for its business model as it prioritizes engagement over immediate ad revenues. AI will be at the core of ±·±ð³æ³Ù»å´Ç´Ç°ù’s future monetization. Tolia detailed how the company plans to use AI to structure historical user conversations into actionable, monetizable content, creating an entirely new ad targeting mechanism.
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| Feb 28, 2025
The Trade Desk and publishers push for a more efficient open internet: Media leaders see programmatic as a way to unlock ad opportunities while reducing reliance on walled gardens and improving supply chain transparency.
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| Feb 28, 2025
Our take: Including creators in its campaign can help Visa make the most of its ad spend. Sponsored content from influencers can be a strong tool in generating brand awareness, and it’s especially impactful for reaching younger audiences, which Visa is targeting with this campaign.
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| Feb 28, 2025
WBD grows streaming profits as TV revenues decline: It added 6.4 million Max subscribers, but TV ad declines and cord-cutting continue.
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| Feb 27, 2025
AppLovin faces fraud allegations from short sellers: Accusations of deceptive ad practices and data misuse put the firm under pressure; leadership denies the claims.
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| Feb 27, 2025
Walmart looks to make it easier for advertisers to buy its display ads: Walmart Connect’s new API should help it attract more ad dollars from smaller brands and marketplace sellers.
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| Feb 27, 2025
Our take: The change is part of YouTube’s ongoing effort to make ads more palatable for viewers and creators it may have upset with previous updates, improving overall sentiment toward ads and, in turn, convincing more brands to invest ad dollars.
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| Feb 26, 2025
We expect the service to generate over $600 million in US ad revenues this year (see chart). Paramount+ revenues grew 16% in Q4 and 33% for the full year, cementing its role as Paramount’s most promising business. The service added 5.6 million new subscribers in Q4, reaching 77.5 million total, marking its strongest growth in two years.
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| Feb 26, 2025
Instacart projects healthy order growth thanks to Uber partnership, affordability initiatives: But profitability is under pressure as ad growth slows and basket sizes shrink.
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| Feb 26, 2025
Travel will see the fastest growth in US digital ad spending of any industry in 2023, according to our forecast. Travel, retail, healthcare and pharma, automotive, and entertainment will outpace the national digital ad spending growth rate.
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| Sep 13, 2023
US digital ad spend growth will return to double digits next year at 11.2% growth, following 2023’s slower growth of 7.8%. Growth certainly won’t return to the 37.6% growth we saw in 2021, but it will increase steadily. Come 2025, US digital ad spend will pass $300 billion and keep climbing to nearly $400 billion by the end of 2027.
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| May 12, 2023
Meta is way ahead of competitors in US video ad spend, with 30.1% share this year compared with YouTube’s 8.3% and TikTok’s 6.5%, according to our forecast. TikTok is on YouTube’s tail as it gains share, but the short video newcomer won’t surpass YouTube before the end of our forecast period in 2025.
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| May 17, 2023