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Snap introduces Sponsored Snaps: Full-screen vertical ads now appear in users' chat inboxes as part of Snap鈥檚 efforts to grow its ad business.

While Google has disputed Adalytics鈥� findings, several parties are pressing for more information, including agency holding companies, TV network advocacy group Video Advertising Bureau, and Sen. Mike Lee. The issue is still playing out, but because inventory quality influences CPMs, the situation could pressure YouTube to lower its rates or give other concessions, at least temporarily.

Retail spending on video ads will grow at even faster rates this year (20.9%) and next (19.5%). But retail鈥檚 share of display budgets spent on video will still lag all other industries we track by a margin of more than 6 percentage points (50.7% versus 57.1%). That鈥檚 because lower-funnel search ads are still a mainstay for retail. Mobile and nonmobile ad spending growth will keep pace in 2023.

Meta introduced call-to-action buttons within image and video ads, as well as interaction measurement tools. The buttons can push customers interested in featured products directly to the point of sale, driving conversions. Who cares? This is another useful update for beauty and fashion retailers. Meta is launching generative AI ad tools. AI ad tools would make ad production faster and cheaper.

Digital video advertising is consequently in good health. There may be more trouble ahead for the UK鈥檚 ad industry as economic issues continue to mount, but the video space is still growing.

Although video advertising makes up more than half of social network ad spending in the US, time spent with video relative to other social activities is reaching a plateau. Time spent by users on TikTok still beats out all social platforms, but the attention surrounding Threads shows that there鈥檚 still more to social media than just video.

I think there will always be brand interest in the audience size and the properties that Netflix has, but they want to be, I'm sure, the dominant video advertising player among all these streaming services, but the longer this disparity goes on, the lower the chances of that happening are. Marcus Johnson (17:13):. Yeah. Yeah. I was trying to think of the answer to this.

Gen Z pays the most attention to social media ads, with 37% saying that video ads on social, in particular, have the most influence on what they purchase, eat, shop, or watch, per CivicScience.

On today's podcast episode, we discuss the different futures AI could usher in, what Amazon鈥檚 store strategy should be, if searching with video will catch on, the impact of instant AI video generators, how many Americans drive an electric car, and more. Tune in to the discussion with host Marcus Johnson, vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.

TikTok adds AI buying tools as it fights for its US life: Smart+ will reduce the difficulty of buying ad space, but TikTok鈥檚 days may be numbered.

Dramatic shifts are in the works for 2024, as genAI, changing media norms, and innovative commerce redefine the business landscape. Our top nine trends explore what鈥檚 in store.

YouTube lengthens Shorts video limit to 3 minutes: The platform is trying to aligning with competitors like TikTok and Instagram to offer more flexibility to creators and advertisers alike.

Steinlauf steps down from WBD amid streaming pivot: His departure marks a key moment for Warner Bros. Discovery as it navigates the decline of linear TV and increasing competition in streaming.

Video advertising is on the fast track to the $100 billion mark. Social video (mainly via TikTok) and CTV will be among the rare highlights for the ad industry in 2023, boosting video鈥檚 share of the overall digital ad pie to 31.9% and increasing its dominance of the display format to 57.1%. YouTube鈥檚 growth will also outpace its parent Google on the back of this same trend.

Disney鈥檚 going for efficiency across the board: Ad sales will be largely automated by 2027, while content teams are streamlined behind the scenes.

Netflix CFO Spencer Neumann is optimistic about the future of ads on Netflix. 鈥淲hen you get into 鈥�26 and beyond, [advertising] can be even more meaningful and, hopefully, it becomes to the point where it is a primary [revenue] contributor, given all of that engagement and reach that we鈥檙e building,鈥� he said on the company鈥檚 earnings call last week.

FAST trend grows globally: New channels from Free Live Sports, CBC, and Pluto TV showcase demand for free, ad-supported streaming options.

Programmatic is on track to capture a growing share of ad dollars as advertisers embrace the flexibility and control that comes with automation.

However, Netflix still has the potential to become one of the world鈥檚 largest video ad businesses. During its virtual upfront in May, the company reported that it had about 5 million global subscribers on its ad plan. Amazon: Although Prime Video is ad-free, Amazon has been making an advertising push.

On balance, this should increase video ad inventory, although it may also reduce inventory elsewhere. Healthy growth in subscription revenues will slow. Subscriptions in nongaming will continue to grow, but a couple of factors will keep growth in the single digits.

A July 2022 study from the Path to Purchase Institute found that US shoppers were most likely to frequently notice brand displays on shelves (43%), followed by video ads on TV screens (37%). Digitized cooler doors and TV walls in retailers like Best Buy and Walmart offer perhaps the most impactful examples of these surfaces. In-store retail media provides high-quality branding experiences.

Video advertising, same thing, really never was a very strong fit with Twitter. So there are a lot of things that I think Meta has done better over the years that it will be able to capitalize on. I think the interesting thing for me though is that this is a text-based app, and Meta has spent so much time over the past couple of years focusing on video and video advertising and to a strong effect.