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Accessories retailer Claire鈥檚 relaunched its loyalty program in 2023 to cater to the needs of its core demographic: Gen Z and Gen Alpha (which the company refers to collectively as 鈥淕en Zalpha鈥�). A key feature of the new C.Club program is the all-important ability to earn rewards more quickly.

A clothing and homeware revamp has also paid off. Marks & Spencer has enjoyed strong growth in clothing and homeware sales after revamping its range to 鈥渇ocus on the modern mainstream customer,鈥� per a company press release. The retailer has also been expanding its third-party clothing, beauty, and home brand partnerships, and says online brand sales now represent around 8% of its total online sales.

Gymshark or any the fitness clothing brands, they typically have a whole collective of creators that are called athletes and they create content, different posts about the items that they're wearing and so on and so forth. But these athletes also have broadcast channels.

The circular economy will thrive as fashion companies prepare for new sustainability law. Fashion resale is a fast-growing trend in Europe. Concerns over the cost of living and the climate crisis are driving demand for secondhand fashion across the continent.

Fashion and beauty are top categories on TikTok Shop, per le Bourgeois. As of July 2024, the platform鈥檚 gross sales have topped $1 billion a month, putting it on track to hit its goal of $17.5 billion in US gross merchandise this year, per The Information.

Spanish beauty company Puig鈥攐wner of Jean Paul Gaultier, Nina Ricci, and Byredo鈥攇rew sales by 11.1% year over year (YoY) in its fragrance and fashion division in Q3. That鈥檚 a faster rate of growth compared with both its Q2 performance and the broader premium beauty market.

Nonessential spending grew 2.7% YoY in September鈥攖he fastest rate so far this year, as discounts spurred shoppers to spend on clothing and beauty, and Oasis鈥� reunion tour helped boost entertainment spending by 14.4% YoY, per Barclays. Back-to-school shopping also gave retailers a lift during the month, pushing up sales of electronics, clothing, and accessories.

KEY STAT: In the past six months, 39% of Gen Z clothing buyers have discovered a new apparel brand or product on social media鈥攎ore than 10 percentage points higher than clothing shoppers of all ages. Executive Summary. Social media is an important discovery tool for Gen Z shoppers.

Sales of athletic clothing and footwear are forecast to grow 10.1% this year, and 10.4% in 2025, per a report by iiMedia Research. Sportswear sales are expected to grow 7% this year to $59 billion, compared with just 0.8% growth for the non-sportswear apparel and footwear category, per Euromonitor data cited by Reuters.

Key Stat: Digital grocery sales will account for 19.0% of US ecommerce sales in 2026, surpassing apparel and accessories as the largest ecommerce category. Executive Summary. US ecommerce growth will continue to come from essential goods, making grocery the primary category.

Apparel and consumer electronics skewed most heavily in favor of ecommerce. Still, around half of shoppers in these categories purchased new items in-store. Social commerce drives a strong share of conversions in several categories. Accessories and furniture and home goods have the highest conversion rates on social media.

If I said to you, "If you're a brand, put yourself in a brand shoes," and I said, "are you comfortable being around crime and killing, dramatic dramatization of crime and killing?" Probably you're going to say instinctively no, but yet what if we're talking about CSI on TV or the old hit show 24, one of my favorites from back in the day. Now, do you have the same feeling?

For instance, when baby clothing brand Kyte Baby was widely criticized this year after it denied a new mom鈥檚 request for remote work, several users posted their own parental leave stories on LinkedIn. HR professionals used the platform to share their perspectives on the controversy and how it could鈥檝e been handled differently. Algorithm changes are surfacing more relevant content.

Categories like beauty and fashion, which have been successful on social media, won鈥檛 translate so easily to this format. Sources. Bizrate Insights. Path to Purchase Institute.

Yeah, it feels like Shein is going toe to toe with is Target, which has really high quality private label clothing for children, children's clothing. Suzy Davidkhanian (10:05):. Yeah, me too. I think this is brilliant for both of them. For exactly what you both said.

The news: Nordstrom hopes to capitalize on Gen Alpha鈥檚 voracious appetite for beauty products with young-adult-focused beauty kiosks located in its teen apparel departments and a 鈥淵outh Adult Beauty鈥� category on its website, per Business of Fashion. The kiosks鈥攚hich showcase popular brands like Kiramoon and Kaja鈥攁re available at six locations, including Chicago, Seattle, and Tampa.

I think the bigger idea here is that it's less about these one-off partnerships and more about ways that brands and creators can work together in more of a long-term fashion. And hopefully that would benefit both parties. And so that's one aspect of it. And then we're also just seeing creators jump off of social media a little bit. That's the core of it still, but they also are...