蘑菇AV

More Chart of the Day:. 9/28 - Amazon shoppers keep it Fresh. 9/27 - ChatGPT wins for SEO professionals. 9/26 - Everybody loves YouTube. 9/25 - Show me the app money. 9/22 - B2B digital ad spend growth lags.

More Chart of the Day:. 9/27 - ChatGPT wins for SEO professionals. 9/26 - Everybody loves YouTube. 9/25 - Show me the app money. 9/22 - B2B digital ad spend growth lags. 9/21 - Subscribe and save.

鈥淚 personally don鈥檛 believe in my 2024 plan I鈥檓 going to have a bunch of prompt engineers on my team,鈥� Lynn Tornabene, CMO of Anteriad, said during our 鈥淯nderstanding the New Buyer Journey: Insights Into B2B Marketing鈥檚 Omnichannel Transformation鈥� Tech-Talk Webinar. 鈥淚鈥檓 excited about the creativity that this drives.鈥�. 2. Data (75%).

More Chart of the Day:. 9/25 - Show me the app money. 9/22 - B2B digital ad spend growth lags. 9/21 - Subscribe and save. 9/20 - Banking on traditional. 9/19 - Top platforms by influencer marketing spending. Methodology: Data is from the August 2023 Kagan survey titled "U.S. Q1 2023 Consumer Insights." Approximately 2,500 adult internet users ages 18+ were surveyed online during March 2023.

Text-based app struggles could be LinkedIn鈥檚 gain as B2B audience gets younger. TikTok鈥檚 Search Ads Toggle could lower CPA while increasing conversions. Video dominates social time鈥攂ut it鈥檚 reaching a saturation point. The top reasons Gen Z downloaded Threads.

Nearly 3 in 10 (29%) of B2B senior marketers worldwide think generative AI will actually increase creativity. Among CMOs worldwide, 23% believe that genAI investments could reduce reliance on external agencies for creativity and strategy. Forty-six percent of digital advertisers in Europe believe that adopting genAI helps them develop creative content.

Both of these shifts have forced marketers (both B2C and B2B) to find ways to game technology to stay attractive, even when some element of consumer choice is taken away. AI agents will require a shift in thinking for marketers, said Stephanie Gilbert, senior vice president of marketing and communications at Digitas. 鈥淚f you're a brand, where is your role? Are you now marketing to the agents?鈥�.

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies. Brands maintain support for Pride despite anti-LGBTQ+ sentiment. Advertisers win with TikTok鈥檚 Creative Challenge鈥攂ut creators' gains uncertain. Brand execs from Forever 21, Abercrombie & Fitch, and more talk AI, Gen Z, and D2C.

Intuit launched its own B2B ad network for small businesses, SMB MediaLabs.

Nearly one-third of B2B marketers (31%) reported using AI for chatbots, coding, and design, per a November Sagefrog Marketing Group survey. In a January Ascend2 survey, personalization (38%), ad optimization (34%), and customer service chatbots (31%) ranked as the highest use cases for AI.

And they鈥檒l double down on other fast-growing sectors, like B2B. New Technology Will Disrupt the POS Hardware Market. As point-of-sale (POS) terminal market growth slows to a crawl, legacy providers are contending with threats from terminal-free checkout technology:.

鈥淓xternal factors, such as the quality of backlinks, online reviews, and social media mentions, can influence a search algorithm鈥檚 view on the trustworthiness of a website,鈥� our analyst Kelsey Voss wrote in our B2B SEO and the Impact of AI on Organic Search report. Managing reviews.

Key stat: 62% of US B2B and B2C marketers increased their email marketing budgets in the past 12 months, according to an April 2023 study from SeQuel Response and ISG. What ended up happening with Apple鈥檚 iOS 17 email changes? Marketers raised concerns in June when Apple announced its iOS 17 would provide 鈥渆ven greater protections against trackers,鈥� but those issues have not panned out.

Features like Amazon Anywhere also strengthen the retailer鈥檚 B2B appeal, allowing it to rake in more money from seller fees, one of its most lucrative profit engines.

You can鈥檛 take your B2C marketing team and expect they鈥檒l excel at B2B: It鈥檚 a different skill set to develop and market a platform to brands. That鈥檚 why you鈥檝e seen the bigger retail media networks tapping into talent from places like Meta and Google. What about social commerce? Where do you think that鈥檚 heading this year?

Key stat: 85% of B2B data decision-makers were using or considering using data clean rooms (DCRs), according to Ipsos on behalf of the Interactive Advertising Bureau. DCRs will likely become essential for the privacy-compliant advertiser, but there are hurdles to widespread adoption, including a high cost and a need for specialized data scientists. Watch the full Tech-Talk Webinar.

B2B marketers say social media drives revenues. Threads鈥� user engagement decline could spell trouble for advertising potential. 5 things to know about brand marketing and the future of ads on Instagram鈥檚 new platform, Threads.

B2B and sports are two fast-growing areas for creators. A new policy now allows college athletes to be compensated for their name, image, and likeness (NIL). College athletes already command large audiences and regularly create content on social media, per August 2022 data from Curastory. Meanwhile, industry professionals are increasingly building audiences by sharing B2B content online.

That has a major impact on B2B advertisers in particular, who tend to buy on news media, Kohl said. Ads aired next to misinformation and disinformation are a risk for brand safety, which Zucker believes could curtail the usual surge in advertising on news platforms. 鈥淭his year, I think people are really worried about brand safety when it comes to the news environment,鈥� she said. 3.

LinkedIn鈥檚 new genAI campaign creation tool could accelerate growth of B2B digital advertising. How retailers like Coca-Cola, Instacart, and Amazon are innovating with generative AI. How generative AI is transforming the workplace. Answering 4 questions marketers have about personalization and generative AI.

蘑菇AV joined a panel to discuss its future with Neil Waller, CEO of Whalar and Rahul Titus, global head of influence at Ogilvy, which won the B2B Grand Prix for a campaign that incorporated creator content. Over at Amazon, influencer Alix Earle and co-founder of skincare brand Summer Fridays Marianna Hewitt talked sponsored content on a panel called 鈥淣ow Trending: #Authenticity.鈥�.

I'd say there's a lot of use for crypto overall and blockchain technology in the payment sector like remittances and B2B payments, like Tyler said. Rob Rubin:. Are B2B payments really ready for it though? There's a lot of B2B payments that are still on paper checks. Grace Broadbent:. I'd say for smaller businesses, no, they're not ready for that.

B2B digital ad spend growth will slow while social, display, and mobile gain ground. The state of programmatic advertising in 5 charts. More Chart of the Day:. 9/13 - Calling on mcommerce. 9/12 - Biometrics don鈥檛 pass the trust test. 9/11 - Customer service calls. 9/8 - Do we have your attention? 9/7 - Influential social spend.

Rippler, which provides growth marketing expertise to B2B tech startups, uses the conversational marketing platform Gong to extract buyer questions from its customer relationship management platform and uses ChatGPT to categorize these questions, enhance conversations, and target buying needs. Accelerate conversion rates.