蘑菇AV

AI and ad revenues lift Microsoft鈥檚 fiscal Q1: Company鈥檚 AI-powered ad platforms draw advertisers amid enterprise cloud gains.

Younger B2B buyers are the main reason marketers need to refresh their social media marketing strategies. Brands maintain support for Pride despite anti-LGBTQ+ sentiment. Advertisers win with TikTok鈥檚 Creative Challenge鈥攂ut creators' gains uncertain. Brand execs from Forever 21, Abercrombie & Fitch, and more talk AI, Gen Z, and D2C.

But did you know eMarketer also has a division focused on B2B Media Solutions. Partner with eMarketer today and connect your brand messaging with our powerful audiences. Visit emarketer.com/advertise to learn more. (00:22):. Hello, listeners. Today is Wednesday, November 27th. Happy Thanksgiving Eve, or as we in the retail industry call it Black Friday Eve Eve.

Intuit launched its own B2B ad network for small businesses, SMB MediaLabs.

This includes challenger brands focused on growth, B2B companies, and brands that have dedicated part of their budget to performance marketing channels like paid search and social. The majority of advertisers on the MNTN platform are first-time TV advertisers. They see an opportunity to drive performance metrics like return on ad spend and cost per acquisition just like they would on paid social.

Nearly one-third of B2B marketers (31%) reported using AI for chatbots, coding, and design, per a November Sagefrog Marketing Group survey. In a January Ascend2 survey, personalization (38%), ad optimization (34%), and customer service chatbots (31%) ranked as the highest use cases for AI.

And they鈥檒l double down on other fast-growing sectors, like B2B. New Technology Will Disrupt the POS Hardware Market. As point-of-sale (POS) terminal market growth slows to a crawl, legacy providers are contending with threats from terminal-free checkout technology:.

Key stat: 62% of US B2B and B2C marketers increased their email marketing budgets in the past 12 months, according to an April 2023 study from SeQuel Response and ISG. What ended up happening with Apple鈥檚 iOS 17 email changes? Marketers raised concerns in June when Apple announced its iOS 17 would provide 鈥渆ven greater protections against trackers,鈥� but those issues have not panned out.

Features like Amazon Anywhere also strengthen the retailer鈥檚 B2B appeal, allowing it to rake in more money from seller fees, one of its most lucrative profit engines.

You can鈥檛 take your B2C marketing team and expect they鈥檒l excel at B2B: It鈥檚 a different skill set to develop and market a platform to brands. That鈥檚 why you鈥檝e seen the bigger retail media networks tapping into talent from places like Meta and Google. What about social commerce? Where do you think that鈥檚 heading this year?

Key stat: 85% of B2B data decision-makers were using or considering using data clean rooms (DCRs), according to Ipsos on behalf of the Interactive Advertising Bureau. DCRs will likely become essential for the privacy-compliant advertiser, but there are hurdles to widespread adoption, including a high cost and a need for specialized data scientists. Watch the full Tech-Talk Webinar.

B2B marketers say social media drives revenues. Threads鈥� user engagement decline could spell trouble for advertising potential. 5 things to know about brand marketing and the future of ads on Instagram鈥檚 new platform, Threads.

But did you know 蘑菇AV also has a division focused on B2B media solutions? Partner with 蘑菇AV today and connect your brand messaging with our powerful audiences. Visit 蘑菇AV.com slash advertise to learn more. (00:27):. Hello everyone and welcome to the Banking & Payment Show: Behind the Numbers podcast from 蘑菇AV. Today is November 12th, 2024.

B2B and sports are two fast-growing areas for creators. A new policy now allows college athletes to be compensated for their name, image, and likeness (NIL). College athletes already command large audiences and regularly create content on social media, per August 2022 data from Curastory. Meanwhile, industry professionals are increasingly building audiences by sharing B2B content online.

That has a major impact on B2B advertisers in particular, who tend to buy on news media, Kohl said. Ads aired next to misinformation and disinformation are a risk for brand safety, which Zucker believes could curtail the usual surge in advertising on news platforms. 鈥淭his year, I think people are really worried about brand safety when it comes to the news environment,鈥� she said. 3.

But did you know that eMarketer also has a division focused on B2B media solutions?We do it all. Partner with eMarketer today and connect your brand messaging with our powerful audience. If you would like to learn more, you can, of course, head to a website. It's emarketer.com/advertise. Bill Fisher (00:29):. Hello, everyone. Welcome to Behind the Numbers Around the World, an eMarketer podcast.

蘑菇AV joined a panel to discuss its future with Neil Waller, CEO of Whalar and Rahul Titus, global head of influence at Ogilvy, which won the B2B Grand Prix for a campaign that incorporated creator content. Over at Amazon, influencer Alix Earle and co-founder of skincare brand Summer Fridays Marianna Hewitt talked sponsored content on a panel called 鈥淣ow Trending: #Authenticity.鈥�.

LinkedIn鈥檚 new genAI campaign creation tool could accelerate growth of B2B digital advertising. How retailers like Coca-Cola, Instacart, and Amazon are innovating with generative AI. How generative AI is transforming the workplace. Answering 4 questions marketers have about personalization and generative AI.

I'd say there's a lot of use for crypto overall and blockchain technology in the payment sector like remittances and B2B payments, like Tyler said. Rob Rubin:. Are B2B payments really ready for it though? There's a lot of B2B payments that are still on paper checks. Grace Broadbent:. I'd say for smaller businesses, no, they're not ready for that.

B2B digital ad spend growth will slow while social, display, and mobile gain ground. The state of programmatic advertising in 5 charts. More Chart of the Day:. 9/13 - Calling on mcommerce. 9/12 - Biometrics don鈥檛 pass the trust test. 9/11 - Customer service calls. 9/8 - Do we have your attention? 9/7 - Influential social spend.

Rippler, which provides growth marketing expertise to B2B tech startups, uses the conversational marketing platform Gong to extract buyer questions from its customer relationship management platform and uses ChatGPT to categorize these questions, enhance conversations, and target buying needs. Accelerate conversion rates.

But did you know eMarketer also has a division focused on B2B media solutions? "What?" I hear you say. It's true. You can partner with eMarketer today or tomorrow, we'll still be here, and connect your brand messaging with our powerful audiences. You can head to emarketer.com/advertise to learn too much more. Alex Schultz (00:35):. That isn't the goal.

An early-stage B2B software as a service (SaaS) client of Rippler Group uses HubSpot鈥檚 ChatSpot.ai to analyze data and signals, identifying customers with high satisfaction and engagement levels. The chatbot reaches out to those customers, collects success stories, and uses Writer (GenAI for businesses) to create compelling case studies and testimonials.

B2B marketers are taking a cautious approach toward data investments. For marketing at scale, generative AI鈥檚 use hinges on trust and the human touch. Interoperability, the right evaluation criteria are key to identity solution adoption.

We estimate that US B2B video ad spend were nearly double in terms of total dollars by 2022. From 2022 to 2025 as a percentage of B2B digital ad spend allocated to video, that's expected to reach 14% by then. That's what we've got time for the debate portion of our show. We move of course to our last segment. It is time for dinner party data.