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The beauty is like a national park, but without the crowds. Marcus Johnson:. Very good. Ideal. Very good. All right, there's our two guests for today. Let's move to the fact of the day. All right, so how did the Hollywood sign get there? So it used to say something else, actually. Do you guys know what it used to read? Steven Gerber:. Hollywoodland. Marcus Johnson:. Bang. Steven, well played.

So, I think as influencer, creator marketing continues to expand beyond beauty, fashion, accessories and all those things that we associate it with the most, it's also going to organically bring in new audiences. Alexandra Canal:. Speaking of Gen Z, what percentage of Gen Z either is an influencer or wants to be an influencer? Jasmine Enberg:.

Our latest analysis of 12 companies in Latin America unpacks key trends in the region鈥檚 retail ecommerce during H1 2023. This will provide retail and marketing professionals with insights into the current landscape, company developments, and what trends to look out for in 2024.

Merz has the option to show the FDA that its ad does not violate the Federal Food, Drug and Cosmetic Act. If not, the drugmaker must formulate a plan to discontinue communications that were called out by the regulator. Zooming out: The FDA doesn鈥檛 scold pharma companies for misleading drug ads as often as they used to.

Health and beauty is Amazon's fastest growing e-commerce category in the US but it still has room to grow penetration. So this year, health and beauty is projected to have 24% growth according to our forecast and health and beauty e-commerce penetration is at 32% for Amazon.

Shoppers are less willing to wait when everyday goods are locked up. For example, 53% of shoppers will wait for assistance if bath and body products are locked up and 56% will wait for makeup and cosmetics, compared with 74% for consumer electronics. Our take: Retailers鈥� efforts to rein in retail theft may have an outsize effect on their short- and long-term business.

It chose the schools based on its ecommerce sales and social media followings and set up shop around major games or during parents鈥� weekends to drive mothers and daughters to shop the sales together, per Modern Retail.

Nutritional supplements are popular in the US, but consumers don鈥檛 know how ingredients are vetted: The situation presents brand marketers with an opportunity to fill this knowledge gap and connect with shoppers.

Cross-border sales are booming in Western Europe despite a slowdown in adoption. As China鈥檚 ecommerce giants eye European expansion, local retailers face a competitive threat鈥攁nd a substantial opportunity.

Retailers with roots in China are still gaining share of ecommerce in Western Europe, despite concerns over their sustainability credentials.

And I think this is because we know that shopping has become more social, and as retailers are really looking to drive that incremental growth, creators really are emerging as an important source of creative and a connection to new shoppers that are discovering and buying products in different ways. I would say it's really a win-win for influencer marketing and for retail media.

How we got here: Like for competitor Mytheresa, 2024 has been a strong year for Revolve, despite the headwinds affecting other premium and luxury ecommerce businesses. Using AI in targeted marketing helped raise conversions, said co-CEO and co-founder Michael Karanikolas.

On today's podcast episode, we discuss what the high-income shoppers path-to-purchase looks like and how best to market to them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Senior Analyst Sky Canaves and Analyst Paola Flores-Marquez.

Beauty has benefited from taking loud stances against sexism in the workplace with its So Many Dicks campaign. 鈥淭hey don't have to do that. It's not even part of their category, but that's what they believe,鈥� Collins said. The campaign represents e.l.f. Beauty as a brand, encouraging people to identify with its values to proudly use its products.

Though ecommerce growth has slowed from its explosive surge during 2020, it continues to make up a larger portion of total retail sales. Here are four strategies to cut through the noise and create a product-first, customer-centric strategy.

If compounded tirzepatide wasn鈥檛 a problem for Lilly, it wouldn't be sending cease-and-desist letters to telehealth companies, medical spas, and others that are selling the copycat versions. Lilly also wouldn't be selling a new form of Zepbound at a discounted price if it wasn鈥檛 feeling the impact of the compounded GLP-1 market.

And 19% came from health and beauty cards. Why this matters: Bread was known for its focus on specialty apparel and department stores. But with T&E now its largest spend category, its diversification push is paying off. This mix of spend categories can help protect Bread from even steeper sales decreases. What else is Bread thinking about?

Ad spend is growing fastest in beauty and personal care. US retail media ad spend on beauty and personal care grew 38.1% YoY in Q2 2024, faster than any other category. However, that percentage is down from 48.1% YoY growth in Q1, per Skai. Sports and fitness saw the largest decrease in retail media ad spend, down 10.2% YoY in Q2.