Boomers have the most confidence in their bank and I think that that correlates to why regional banks have the highest score because regional banks customers are older. Gen Z are the least confident, only 30% of Gen Z customers believe that if they requested all their money, the bank would be able to give it. Tiffani Montez:. That's if they have their money at a digital only bank. Rob Rubin:.
Whether it's social networks, CTV, streaming, OTT, there's a proliferation of media channels, and you can find Gen Z the same as you can find boomers. My parents are on all these social networks, too, or at least some of them. So I think tailoring a message to a channel isn't necessarily the recipe for success.