蘑菇AV

This is the first installment of our 鈥淩etail and Ecommerce Sales Benchmarks鈥� series, which helps retailers calibrate their sales mix against the market.

While luxury sales are slowing as consumers flock to cheaper retailers for apparel, beauty, and other goods, luxury retailers with off-price brands, like Neiman Marcus Last Call and Nordstrom Rack, are seeing store visits climb.

Sports remains a profitable ad opportunity: Two-thirds of Americans are sports fans and over half have made a purchase based on audio ads.

Two-thirds (67%) of US consumer packaged goods (CPG) brands expect digital or physical coupons to be a part of retail media network offerings, according to an August 2023 survey from Coresight Research in partnership with NielsenIQ.

Furniture retail squeezed by high acquisition costs: Industry KPI data shows the sector at a disadvantage as economic uncertainty and tariffs drive up the cost of winning customers.

In this report, we explore the world鈥檚 top region for retail and ecommerce, Asia-Pacific. Read on for a closer look at the markets in China, India, the Philippines, and more.

Many may turn to BNPL to make these purchases, providing a growth opportunity for providers

It鈥檚 also important to note that Gen Z consumers are more likely to discover new products via search engines than retail search鈥攚hich means they鈥檙e looking for grocery and CPG products in various scenarios, not exclusively when they鈥檙e filling a shopping cart.

Nearly 1 in 3 (29%) US consumers cited TikTok as the social platform where they most often discover consumer packaged goods (CPG) products, followed by Instagram (23%), according to a February 2023 survey from Tinuiti. 4. Gen Z is not as into drive-thrus as previous generations.

Article: The state of CPG ecommerce in 5 charts. Article: Inflation is still consumers鈥� top concern in 2023. Methodology: Estimates are based on the analysis of survey and traffic data from other research firms, historical consumer adoption trends, company data, internet and mobile adoption trends, and demographic adoption trends.

This trend will likely contribute to the persistent growth of online CPG sales in the years to come, but it may come at the expense of in-store sales.

Retailers stop viewing the store as "a single moment and start to take a step back to ask 'What's the lifetime value of investment, and what role does the store play in driving that maximum lifetime value?'" said Ethan Chernofsky, senior vice president of marketing at Placer.ai, at last week's 蘑菇AV's summit on Commerce Media Trends 2025.

Commerce media is expanding in terms of numbers of players, but ad spend patterns remain the same.

How and where CPG customers start their shopping journey. What marketers should know about why Gen Z shops. 5 charts showing D2C鈥檚 shift toward established brands. More Chart of the Day:. 7/5 - Making ad-justments. 7/3 - Summer inflation. 6/30 - CTV gains on mobile. 6/29 - Beauty and the bucks. 6/28 - Corner the marketplace.

Baby boomers support their adult children at the expense of their retirement accounts.

Retailers must continually test and adapt their strategies to find what resonates with consumers ahead of the holidays. An extended holiday season requires a dynamic approach to promotions, while brands aiming to reach Gen Z should use creators and video ads. Here are three pieces of advice on a successful holiday ad campaign from Meta and two of its advertising partners, 鈥嬧�婳gee Beauty and AS Beauty.