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More Chart of the Day:. 7/10 - Prime expectations. 7/7 - Gen Z鈥檚 mind over matter. 7/6 - Beauty on a budget. 7/5 - Making ad-justments. 7/3 - Summer inflation. Methodology: Data is from the June 2023 Jungle Scout "Consumer Trends Report: Q2 2023." 1,000 US adults ages 18+ were surveyed online during May 8-9, 2023.

Commerce media is knit together by the use of first-party commerce data to power targeted advertising. But beyond that foundation, the strengths, use cases, and challenges can vary depending on the vertical.

The success of online grocery will also boost retail media ad revenues as brands leverage grocers鈥� massive amounts of first-party data to better target consumers at the point of purchase. 2. Health and personal care will become a major ecommerce driver.

Snapchat鈥檚 efforts to build an ad platform that drives measurable, bottom-funnel outcomes appear to have borne fruit. While these results came from a relatively small sample, and therefore have the second-highest margin of error, no other platform boasted comparable penetration across so many categories. Reddit social shoppers are more likely to have purchased high-consideration goods.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

The National Retail Federation鈥檚 (NRF) Big Show closed earlier this week, bringing together retailers, tech companies, and industry experts to discuss the future of retail. Key takeaways included Gen Z鈥檚 influence on shopping, which will last even if TikTok goes away, the accelerating trend cycle, hesitation to adopt new payment technologies, and the transformation of digital grocery. Here are four takeaways from the event.

The nonalcoholic beverage market has burst open, with brands from Heineken (which drew attention with its 0.0 Super Bowl ad) to micro not-quite-distilleries getting in on the profits. Uncorked: The market for nonalcoholic beverages across all categories grew 25% to $1.2 billion in 2022, according to IWSR Drinks Market Analysis data cited by The Wall Street Journal.

Kroger Precision Marketing, Kroger鈥檚 retail media network, has partnered with Yahoo Advertising to enable advertisers using Yahoo鈥檚 DSP to leverage Kroger鈥檚 first-party data to reach a more targeted audience.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Building a successful ad campaign in 5 charts. Is the celebrity beauty brand boom bust? In case you missed it: Card knock life.

Amazon also quietly added ads to Rufus. 鈥淕en AI and chatbots is just not a space that we've seen ads yet,鈥� said Stambor. 鈥淎mazon wasting really no time at all weaving ads into it is a clear sign they see this as the way consumers are going to shop Amazon going forward.鈥�. 3. H&M.

On today鈥檚 podcast episode, we discuss this years Prime Day. Was Amazon's ad platform breaking on the day a big deal, how other retailers event day behavior is changing, and how the shopping holiday is impacting the back-to-school season. Listen to the conversation with our analyst Sara Lebow as she hosts analysts Sarah Marzano and Zak Stambor.

Advertisers have put genAI to work on a bevy of tasks. But the resulting efficiency gains are not yet changing media plans. And genAI鈥檚 vaunted media creation capabilities are being used differently by small agencies and large ones.

A nearly $1 trillion loss in a day signals market panic. Apple leads the fall, with ripple effects threatening AI growth, ad revenue, and cloud service pricing.

Target isn鈥檛 alone: Nearly 1 in 5 US adults stopped supporting brands that reversed DEI efforts, per March 2025 data from Ad Age and The Harris Poll. The response is sharpest among Gen Z鈥�40% say they鈥檝e walked away from brands over DEI rollbacks, twice the rate of millennials and over four times that of boomers.

This article is part of 蘑菇AV鈥檚 client-only subscription Briefings鈥攄aily newsletters authored by industry analysts who are experts in marketing, advertising, media, and tech trends. To help you finish 2024 strong, and start 2025 off on the right foot, articles like this one鈥攄elivering the latest news and insights鈥攁re completely free through January 31, 2025.

Macy鈥檚 Media Network generates more than $35 million a year, while Nordstrom reported $40 million in ad revenues last year. Who鈥檚 winning: Amazon is the one to beat. This year, Amazon鈥檚 ecommerce sales of health, personal care, and beauty products will grow faster than any other category, rising 20.0% year over year to reach $32.59 billion.

Consumer packaged goods (CPG) comes next with $48.79 billion in digital ad spend, followed by financial services at $33.81 billion. Though traditional search鈥檚 share of digital ad spend has peaked, display鈥檚 share is growing thanks to video formats like CTV. Use this chart:. Make the argument for prioritizing digital ad channels. Justify making mobile a central focus of digital ad strategy.

Still, reversing programs to appeal to these consumers is a risky decision, considering 77% of respondents to a survey from the Association of National Advertisers' Alliance for Inclusive and Multicultural Marketing (ANA AIMM) are willing to abandon brands that reverse their support for diversity. This was originally featured in the Retail Daily newsletter.

JPMorgan Chase launched its Chase Media Solutions ad unit earlier this month. The venture looks a lot like a retail media network (RMN), with one important distinction鈥擟hase is not a retailer. But because it鈥檚 monetizing purchase data, Chase Media Solutions operates a lot like an RMN.

Identifying advertising opportunities. Agencies can work with brands and influencers to put ad dollars behind influencer marketing collaborations via affiliate marketing, boosting, or paid ads鈥攁s opposed to relying on only sponsored content. Managing influencers and creators.

Consider device-specific ad strategies. More like this:. 5 key stats on Gen Alpha: Brand impressions, learning opportunities, and online attitudes. Teens ramp up spending on beauty, pull back on shoes, apparel. Where and how Gen Alpha consumes content: From YouTube to Netflix to Roblox. Kids and AI: From usage to education and risks.

To reinvigorate its retail media capabilities, it also debuted a self-service ad partnership with The Trade Desk. 7. Lidl. Since launching in the US in 2017, grocer Lidl has struggled with brand confusion with fellow discount European grocer Aldi. A new marketing campaign is reintroducing the brand to US customers.

Better audience targeting with the launch of Audience Insights could help protect the TikTok from the current ad decline.

LinkedIn ad revenues per user will grow 4.5% in 2023 to reach $54.81 dollars per person, less than YouTube (a gross total of $64.69 per user), Facebook ($157.56 per user), and Instagram ($174.74 per user).