蘑菇AV

Ad spend on financial media networks, a subset of commerce media, will reach $35 million in the US this year, and more than quadruple by 2026, per our June 2024 forecast. As more commerce media participants enter the market, retail media networks must prove their value and convince advertisers to maintain their spending, Willens said. Watch the full webinar here.

Guide to TikTok for social media marketing and commerce.

It鈥檚 still early days. There are signs that point to cars becoming a major new media and advertising venue. But both commerce and media are still developing in cars鈥攁nd at the moment, neither is completely ready for native ad formats.

Amazon reportedly made the offer via a letter to Vice President JD Vance and Commerce Secretary Howard Lutnick鈥攖hough the Times reported that various people involved in the talks aren鈥檛 taking Amazon鈥檚 bid seriously. The bid 鈥渋s proof of TikTok鈥檚 prowess in ecommerce and the changing nature of how consumers shop and buy,鈥� per 蘑菇AV vice president of content Jasmine Enberg.

Over half of US and UK adults research and buy products online via a retailer鈥檚 website, per Coveo. More than a third (37%) take a slightly different approach, researching products on a retailer鈥檚 website but waiting to buy them in a physical store.

Guide to TikTok for social media marketing and commerce. Methodology: Data is from the June 2024 蘑菇AV survey titled "US Social Commerce." 1,207 social media users in the US were surveyed between March 1 and March 14, 2024.

Convenience matters, but today's cost-conscious consumers demand quality too. This shift forces marketers to rethink convenience's role in purchase decisions. Both online and physical retailers prioritize seamless experiences, but with different challenges. Brick-and-mortar stores struggle to deliver convenience, while ecommerce faces growing price sensitivity. Here are five key stats that reveal how consumers view convenience in 2025.

Digital wallets are also quickly becoming commerce enablement platforms through features like digital smart receipts and payment method optimization. These services can boost both user loyalty and purchase conversion. This article originally appeared in Insider Intelligence's Payments Innovation Briefing鈥攁 daily recap of top stories reshaping the payments industry.

Agentic AI could transform payments and commerce, creating more seamless and hyperpersonalized experiences for consumers and businesses to better meet changing customer demands.

Still, companies like TikTok and Amazon are building out their livestream commerce capabilities in the hope of driving consumer adoption. 4. Gen Z is interested in alternative payment methods.

In-app commerce is driving results for brands willing to put in the effort. TikTok鈥檚 US audience reached 112.4 million at the end of 2024, with those ages 18 and older spending an average of 51 minutes a day on the app. That鈥檚 significantly higher than the averages for Instagram (35 minutes) and Facebook (31 minutes).

The open market: TikTok is a valuable resource for brands looking to reach a wider audience, but in terms of commerce, it鈥檚 far from their only choice. Most TikTok Shop sellers are probably selling on multiple platforms.

Car commerce is just beginning. Both Apple and Google have partnered with apps to integrate payment options for services like gas or parking. Most carmakers have teamed up with finance companies to provide payment solutions in cars. The actual level of in-car commerce remains small, but rapid growth seems likely. A rich media and commerce landscape means native advertising should follow.

Goldsmith, who scouted talent for mid-level and executive roles at the Commerce Media Brand Summit conference in Atlanta earlier this month, cited a 鈥渧ery strong鈥� pent-up need for critical retail media and ad tech roles after some stagnation in 2023 and 2024.