蘑菇AV

Smart homes may start to have new commerce opportunities. The combination of better interoperability and more powerful voice assistants, thanks to the integration of generative AI, should open new doors to commerce. Control hubs may provide space for display advertising. Matter creates the need for smart home control hubs, which will probably include smartphone apps and displays within the home.

JPMorgan Chase: The new Chase Media Solutions could spur a myriad of other companies to enter the RMN (or commerce media network) fray. We predicted in February that financial services would find itself in the media network mix. The move isn鈥檛 unprecedented鈥擪larna, which made our list last year, already has a media network.

Lower-cost digital transactions comprise a growing share of global remittance volume. This especially impacts traditional providers like Western Union and MoneyGram. They must compete by accepting less revenues for every transaction they convert from nondigital to digital. To improve their suffering margins, remittance providers are building out product and services ecosystems.

Marketing has dramatically changed over the first quarter of the 21st century. The rise of digital, hyper-specific targeting, connected TV(CTV), and real-time advertising marketplaces are just a few of the trends that have made the marketing industry almost unrecognizable to what it was at the beginning of 2000.

This helps achieve an important goal: 鈥淓verything should be shoppable all the time,鈥� according to Amie Owen, US head of commerce at UM Worldwide. Innovation: CTV allows for innovative and interactive creative, which performs better than standard, static content, said Dan Mouradian, vice president of global client solutions at Innovid.

TikTok commerce in Canada is positioned for growth. Transactions on retailer sites triggered by direct links from ads on social media are the most common form of social buying worldwide. TikTok鈥檚 roster of shopper-focused ad formats is helping drive such transactions, with the help of influencer endorsements. Social commerce fundamentals are strong.

蘑菇AV You鈥檚 highly profitable Scayle software unit is one of the fastest-growing software-as-a-service commerce platforms in the world, and will complement Zalando鈥檚 Zeos ecommerce operating system. Zalando expects to save 鈧�100 million ($104.84 million) annually through shared logistics, payment infrastructure, and commercial collaboration between the companies.

Because of that lower penetration, ecommerce sales growth is faster in the US鈥攐nly 15.6% of US retail sales occur online compared with China鈥檚 45.9%, per our forecasts. Retail ecommerce sales in the US won鈥檛 cross the 20% mark until 2027.

WhatsApp Business will bring in $718.4 million worldwide in 2024鈥攁 24.5% gain YoY, according to our forecast鈥攁s it releases new payment, booking, and commerce services on the app. Meanwhile, Threads, Meta鈥檚 new Twitter-like text platform, will contribute to growth in user time spent, Goldman said. Testing the waters in the EU.

Retailers stop viewing the store as "a single moment and start to take a step back to ask 'What's the lifetime value of investment, and what role does the store play in driving that maximum lifetime value?'" said Ethan Chernofsky, senior vice president of marketing at Placer.ai, at last week's 蘑菇AV's summit on Commerce Media Trends 2025.

Those eye-popping numbers help explain why Meta has made several strategic investments and updates to its platforms aimed at bolstering chat-based commerce revenues. The big takeaway: Amid Meta鈥檚 current challenges with advertising, it is hardly surprising to see it reimagine WhatsApp as a super app that consumers turn to for everything from messaging to commerce.

Subscriptions for nongaming in particular are a growing portion of IAPs, while some apps with large user bases are looking to create their own payments and commerce ecosystems. Privacy restrictions on iOS and Android continue to tighten. So far, advertisers have adapted.

In June 2023, Shopify opened up the buy button to enterprise customers that don鈥檛 use its platform as part of its Commerce Components by Shopify offering, which lets large retailers pick and choose which products they want to use. Shopify also expanded its partnership with Adyen to make the buy button available to the payment provider鈥檚 enterprise customers.

TikTok tests new ways to embed commerce into the in-app experience. There is a (soft) ceiling to social buying. Nearly one-fourth of US adults have used shoppable commerce. Methodology: Data is from a September 2023 report by The Influencer Marketing Factory.

Entertainment and commerce will take off in connected cars. 10 industries ranked by digital ad spend share. Honda establishes largest US charging network ahead of 2024 EV launch.

But respondents reported issues with the quality of banking services, noting poor problem resolution, difficult account opening processes, and limited functionality in automated phone and digital services like email, web forms, and in-app messaging.

The news: Reddit will introduce paywalls and more ads while also monetizing in-platform commerce. The platform will roll out paid subreddits this year and plans to expand its contextual advertising. Reddit also wants to monetize user activity by allowing in-platform transactions for subreddits where users trade or sell items.

In recent months, Publicis has upgraded its capabilities through acquisitions, most notably Lotame (data) and Mars United Commerce (retail media). The company鈥檚 focus on AI, data-driven planning, and performance marketing has resonated with large advertisers, giving it a competitive edge over WPP.

Gen Z has embraced social media ads and commerce. Adult Gen Zers are more likely to pay attention to social media ads than to TV, print, or other digital ads, according to a February 2023 CivicScience survey. Social network users ages 18 to 29 are more likely to start their product search on TikTok or YouTube than through family and friends, per an IZEA study from last December.

And this is traditional static paper and digital or one or the other? Ross Benes:. Well, everything. Marcus Johnson:. Everything. Ross Benes:. So I mean billboards are digital. They're also static. If you go to the OAAA figures and you look at the share of total out of home revenue by format, billboards is still the largest category.

Connecting online ads to in-store sales. CVS Media Exchange (CMX) offers ad inventory across its website, mobile app, and off-site channels. However, the majority of CVS purchases happen in-store, according to Praveen Menon, head of analytics and business intelligence at CMX. Historically, it鈥檚 been challenging for brands to connect online and in-store behavior.

However, because traditional TV will only account for 12% of its next year in the US its effect won't be felt that much because it's basically all digital at this point. Digital accounting for over 80% of ad dollars and that will be keeping the total ad spending figure afloat and then some. Digital growing just under 12% to keep total ad spending growth for 2025 right around 7%.

For instance, creator-commerce platform LTK rolled out a shopping tool in June that鈥檚 specifically focused on DMs. Users who comment 鈥渟hop鈥� on an LTK creator鈥檚 Instagram post receive a DM including a link, where they can shop products in the post. But most social users in the US aren鈥檛 shopping within a messaging context.

But the clock is ticking: The exemption will be revoked as soon as Commerce Secretary Howard Lutnick informs the president that 鈥渁dequate systems are in place to fully and expediently process and collect tariff revenue.鈥�. A long shot: Chances of success are slim.