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At 20 minutes per day, Meta video will account for 5.0% of all time spent by US adults with linear and digital TV in 2024. Click here to view our full forecasts for time spent with Meta and Meta video. Video drives rare growth in Facebook time spent.

Digital video advertising is consequently in good health. There may be more trouble ahead for the UK鈥檚 ad industry as economic issues continue to mount, but the video space is still growing.

The big takeaway: Even as use of digital channels ramps up, brands and marketers must stay committed to delivering educational content and information that will help clinicians treat their patients. Promotional material without evidence-based data may push physicians away for good. No. 1 in Q3: Gen Zers think TikTokers should be legally liable for health advice.

Brands and retailers must also offer products that are effective, provide good value for money and, if possible, align with core generational values such as sustainability and body positivity. Other trends of note:. Kids of all genders are gravitating toward beauty goods at increasingly younger ages.

I think millennials are a good prototype for the digital generation even though they're not fully digital, is that they tend to stick to the habits that they became accustomed to in their twenties. But they do slow down on them. They're not posting as often. They don't feel the pressure to be as active online, but they're staying pretty loyal to the stuff that they learned.

Shopping has spread across the entire social ecosystem. Our survey of social shoppers found that the kinds of goods and services people buy differ meaningfully across the platforms.

As the digital grocery landscape grows more crowded, retailers must meet consumers' expectations around product selection, mobile app features, and fulfillment. 鈥凄颈驳颈迟补濒 grocery is no longer an emerging category,鈥� said our analyst Blake Droesch. 鈥淚t鈥檚 grown really fast over the last couple of years, and the market is pretty mature at this point.鈥� Here are three ways retailers can stay competitive, according to our Digital Grocery Opportunity report.

Ecommerce growth in essential goods categories will be the main driver of subscription growth. We expect food and beverage and health, personal care, and beauty to be the fastest-growing ecommerce categories over the next five years. These product categories have already had success with subscription ecommerce, and the two will continue to grow in tandem.

Greg Shoemaker, Adecco Group senior VP of ops in AI, had a good quote saying, "Companies should approach agents less as a tech deployment and more as the development of digital workers that need to be onboarded and trained.". Dan, you mentioned a word which I thought was interesting, which was ... I think you said something to the effect of technical ability. Dan Van Dyke:. Evals, maybe? Marcus:.

The likelihood that those policies will cause prices to rise and reignite inflation is pushing many consumers to pull forward big-ticket purchases and, in some cases, stockpile items like cosmetics, home goods, and nonperishable groceries. It鈥檚 also affecting their outlook on future spending.

The news: Activist investor Barington Capital is pushing for changes at Victoria鈥檚 Secret, just weeks after the retailer adopted a poison pill measure to thwart a potential takeover attempt by Australian investment firm BBRC International. Our take: The uncertain environment is proving to be too good an opportunity for activist investors to pass up. In Q1 alone, shareholders launched 40 campaigns in the US, accounting for more than half of global activity and a 43% increase YoY, according to a Barclays analysis.

I think a lot of the big players now have really good digital channels for buying insurance for products that are simple like car insurance. So if you're asking about car insurance, I would say yes, it's somewhat convenient. When we're looking at embedded car insurance, we can see how much more convenient it could be though.

Apple is caught in the fallout from China鈥檚 new tariffs, even as it shifts production to India and Vietnam鈥攃ountries already hit by new Trump tariffs of 27% and 46%, respectively. 25% of goods sold on Amazon come from China, per The Economic Times, Import cost increases could disrupt their model for affordable and easily accessible goods.

In terms of that spend, we expect TikTok to have 2.5% of the US digital ad market. 2.5% share of the US digital ad market this year. That's good enough for nearly $7 billion, nearly three times as much as Snapchat or Twitter will make individually, nearly as much as YouTube, in fact, placing it in seventh place in terms of the US digital ad market leaders.

Why it matters: At the end of the day, it鈥檚 all about helping companies spend money鈥攁nd feel good about the value they鈥檙e receiving in return. Symphony Creative Studio addresses small and medium-size businesses' challenges, like limited budgets and a lack of expertise in video production, offering a cost-effective way to scale their advertising efforts.

As social media strengthens its grip on consumers鈥� digital lives in 2025, political polarization, regulation, and a desire for deeper personalization will shake up the landscape.

Goods that were purchased during the pandemic in 2020, that's already four plus years ago so people need to replace those goods. So we're seeing more strength in those categories than in the big ticket ones for the holidays. Sarah Lebow: [00:05:30] The big ticket ones like? Sky Canaves: Luxury is a big one. Luxury is struggling.

Tariff pressure on China-made goods. Production delays, including the postponed NikeSKIMS launch. Margin erosion from its reliance on discounts to offload inventory from its retro lines. Weakening demand in China, which was once a critical growth engine. Our take: Turning around a company the size of Nike is like trying to turn around an ocean liner in rough waters.

Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future鈥攚e estimate that online sales will account for only 10.0% of total retail by 2027.

So the US is on the precipice of broader action to protect minors, and the EU and UK has some related provisions from the Digital Services Act and the Online Safety Act respectively that we'll start to see come to fruition next year.

Roughly 1 in 5 (19%) will order the item online, and 7% will purchase the item from a different brick-and-mortar retailer. Shoppers are less willing to wait when everyday goods are locked up. For example, 53% of shoppers will wait for assistance if bath and body products are locked up and 56% will wait for makeup and cosmetics, compared with 74% for consumer electronics.

And even though it's good to have lightheartedness in the office, I think that people see through having a foosball table being a sign of company culture. Zia Daniell Wigder (08:47):.

Even with the 90-day respite, sellers鈥攊ncluding those based in China and other markets dependent on Chinese goods鈥攁re on the hook to pay 30% in tariffs, or 54% if they stick with the de minimis route. The surge in costs is deterring merchants from joining the platform, with seller onboarding down YoY in the US, sources told Business Insider. Concerns about a potential ban are also a factor.

Streaming services are increasingly rolling out promotions and discounts to drive ad-supported sign-ups鈥攕erving nearly half (49%) of subscription video-on-demand (SVOD) subscribers who view them as a good way to save money, per Circana. 鈥淭here will still be a big contingent, probably a third of viewers or more, who will opt to pay more to avoid ads though,鈥� Benes said.