蘑菇AV

They made Advantage Plus shopping campaigns a big focus in the last quarter of the year. It overlaps with the holiday season and a big cyber five period and they saw price per ad jump a pretty significant amount. I think it was 14%. Just shows that there's strong demand for this ad format among retailers or eCommerce brands. Yeah, I think that AI is really helping this company out a lot.

VIZIO鈥檚 SmartCast OS will enhance Walmart鈥檚 retail media network, offering brands a more precise way to target shoppers using Walmart鈥檚 first-party data. Streaming ads will enable Walmart to reach consumers beyond its website and stores, positioning it as a more competitive ad partner against Amazon and Google.

RFK Jr.鈥檚 pharmaceutical ad ban could affect $22 billion in ad spending: A business-friendly Trump administration could hamper RFK鈥檚 plans to cut D2C advertising.

An increasingly fragmented retail media ecosystem has made it difficult for advertisers to track campaign performance across multiple retail media networks (RMNs), said Liz Roche, vice president of measurement and media at Albertsons Media Collective.

AppLovin is setting its sights on ecommerce: Executives plan to attract spenders and grow revenues with a slew of ad product launches.

The number of retail media networks (RMNs) worldwide offering competitive conquesting (the ability to target campaigns to competitors鈥� shoppers) has risen from 10 in Q2 2024 to 15 in Q2 2025, a 50% increase, according to data from Mars United Commerce.

Key stat: The number of retail media networks (RMNs) worldwide offering competitive conquesting (the ability to target campaigns to competitors鈥� shoppers) has risen from 10 in Q2 2024 to 15 in Q2 2025, a 50% increase, according to data from Mars United Commerce.

Even an influx of new retail media networks (RMNs) will not chip away at the share of ad spending allocated to the top two powerhouses.

Only 40% of US retail media networks (RMNs) offer self-service sales data, according to Q2 data from Mars United Commerce.

As search becomes embedded across shopping destinations, retail media networks (RMNs) are capturing a growing share of ad budgets, even though traditional search platforms like Google maintain dominance. Retail media search spending will reach nearly $38 billion in the US this year, according to an 蘑菇AV forecast.

The survey aimed to gauge the shopping behavior of social media users across leading platforms and uncover their responses to shopping-related, sponsored, and creator/influencer content. Survey respondents were monthly social media users who either made online purchases via social media platforms or had been inspired by or discovered products on these platforms.

There鈥檚 been a roughly 30% increase in ad spending in the travel industry compared with 2019. As the desire to travel fuels spending by consumers, travel service providers have responded by upping their ad spending. Click here to view our full forecast for travel industry digital ad spending. More than half of internet users book travel digitally.

Pinterest鈥檚 AI-driven ad strategy and shopping expansion drive Q4 growth: Revenue surges 18% YoY as Gen Z engagement and ad performance improve.

The ecommerce giant displays an average of 20 sponsored products per page load in various locations across the page. Amazon also offers a robust inventory of sponsored ad formats, including in-grid ads, product carousels, brand carousels, and videos.

Prime Video will host an NBA Black Friday game, expanding its cross-league sports strategy, pairing it with the existing NFL Black Friday matchup to drive ad opportunities during peak shopping periods. Amazon is introducing a new NBA-focused studio, offering premium branding, virtual ad placements, and custom integrations for advertisers.

Overall, we expect off-site RMN ad spending to grow 42.1% YoY in 2025. Attracting non-endemic brands is crucial for long-term growth. As the retail media industry matures and spending from existing advertisers plateaus, RMNs are looking to non-endemic brands as a growth opportunity.

Our debut forecast for CPG subcategory ad spending shows food companies playing the largest role. We鈥檝e added five new digital ad spending subsector breakouts for the CPG industry: food, toiletries and cosmetics, nonalcoholic beverages, alcoholic beverages, and 鈥渙ther,鈥� which is largely made up of cleaning supplies and tobacco products.

TikTok ad revenues are expected to make up 15.1% of total social network ad spending in 2025, up more than $3 billion from 2024, per our forecast. A ban means that this spending will likely be distributed across other social media platforms, requiring brands to reconsider their marketing approach.

Total upfront ad spending will grow this year, even though upfront TV commitments will decline.

Even if other markets can offer a reprieve from potential hits to US ad spending, it will likely take time for them to ramp up to comparable levels.

With the majority (55%) of Currys鈥� sales taking place in stores鈥攁 proportion that鈥檚 held steady for the past three years鈥攖hose impressions have a solid chance of convincing shoppers to make a purchase.

2025 will bring significant change to the retail industry: Several of the main trends dominating retail鈥攇enAI, RMNs, and China鈥檚 ecommerce disrupters鈥攚ill look very different this time next year.