蘑菇AV

Social platforms have been bolstered by ecommerce-driven ad spending, automated ad offerings such as Meta鈥檚 Advantage+ suite, and an ever-increasing emphasis on video. Key Question: What is responsible for the strong growth projected for social ad spending?

Some 69% of US adults are not at all interested in AI-powered personal shopping assistants, according to CivicScience data provided to 蘑菇AV. But the majority of US adults (55%) are at least somewhat interested in image-based item search. Product marketers shouldn鈥檛 abandon shopping assistants, because consumer opinion could certainly shift as these become more common.

The news: Credit card delinquencies have sunk to their lowest levels in two years, within striking distance of pre-pandemic levels, per data from VantageScore鈥檚 Credit Gauge. Our take: Fewer issuers are tightening their credit card lending standards, but those looking to gain sign ups face troubled waters鈥攃onsumer demand for credit cards fell in April by the most since the early days of the pandemic, per the Federal Reserve鈥檚 Senior Loan Officer Survey.

Consumers may be concerned about the economy, but the outlook is good for ad spend in the final months of 2024. The share of advertisers concerned about a slowing US economy dropped 11 percentage points (from 49% to 38%) between November 2023 and August 2024, according to the Interactive Advertising Bureau (IAB). Retail media鈥檚 popularity, an influx of value-based messaging, high political ad spend, and connected TV (CTV) monetization will boost the ad industry the rest of 2024.

The French retail ecommerce market is much less mature than the UK鈥檚, but there鈥檚 more enthusiasm for online sales than in Germany. Digital advertising in the sector is largely driven by ecommerce. As a result, France鈥檚 retail ad spending growth will benefit. Travel鈥檚 turnaround will see it rise up the rankings. The sector鈥檚 digital ad spending will grow by double digits throughout our forecast.

Temu and Shein鈥檚 ad bidding war drove spending away from search: CPCs spiked after the two retailers claimed in-demand search ad space.

48% of US retail business decision-makers say video ads drive the biggest return on ad spend (ROAS) on Amazon, according to March 2024 data by Zogby Analytics and Feedvisor.

Programmatic digital display is no exception to the ad spending downturn that has sent ripples through our forecast. As marketers scrutinize their investments, social networks are losing share of the programmatic pie while CTV and retail media drive growth.

GenAI is taking the search market by storm, but market dynamics will stay largely the same this year.

Our industry ad spending estimates are updated yearly and are based on our estimates of total US digital ad spending, which were most recently updated in Q2 2023. Industry Definitions.

So early this year it launched an image search feature for TikTok shop. So directly linked to the products that people will be searching for, which I think was pretty smart. And then in September, so a few short months ago, it introduced the its TikTok search ads campaign. So this is a more traditional keyword based solution that allows brands to appear in platforms, search results.

Discovery (WBD)鈥檚 new 鈥沦丑辞辫 with Max鈥� ad solution uses AI to identify items within films and TV shows and find similar products in an advertisers鈥� catalog. Viewers can navigate to those products by scanning a QR code, allowing them to shop without interrupting the viewing experience.

As Latin America鈥檚 digital revolution marches on, advertisers and retailers must keep pace with how and where consumers are spending their time鈥攁nd money鈥攊f they wish to maintain a competitive edge in today鈥檚 rapidly evolving business environment.

As Chinese ecommerce players make further inroads in Latin America, local companies are finding new ways to innovate and keep pace with consumers鈥� fast-evolving shopping habits. Several have already done so, but others will need to keep up. Mercado Libre launched its 鈥淐lips鈥� functionality this past summer to compete directly with TikTok鈥檚 ecommerce ambitions in Latin America.

奥补濒尘补谤迟鈥檚 ecommerce business is gaining momentum. Ecommerce now accounts for 18% of 奥补濒尘补谤迟鈥檚 global sales; the channel grew 20% YoY in the US alone in Q4, helped by its expanded marketplace assortment and investments in faster, more efficient delivery.

CPG advertisers in particular rely on sponsored search for discoverability on crowded digital marketplaces and retailer-specific ecommerce sites. The number of retail advertising options is increasing.

鈥淎蝉 shopping capabilities expand on platforms like social media and CTV, commerce is becoming more connected to media.鈥�. This was originally featured in the Retail Media Weekly newsletter. For more marketing insights, statistics, and trends, subscribe here.

Spend from current retail media network (RMN) advertisers is showing signs of cooling, forcing RMNs to look to non-endemic advertisers outside their existing ad networks for new ad dollars.

Ad spend continues to grow faster than the GDP, fueled in no small part by connected TV (CTV), retail media, social media, and search.