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Changing search habits: In much of the region, search engines have been supplanted by retailers鈥� websites as the starting point to find deals鈥攁 trend that doesn鈥檛 bode well for Google. In Brazil, for example, a report from Opinion Box and Americanas Advertising showed digital buyers preferred retailer brand websites over search engines by a margin of 62% to 50% when hunting for deals.

UK regulators could force Google to delay Privacy Sandbox: An internal report found that Privacy Sandbox doesn鈥檛 hold up to regulatory standards, dealing a blow to its rollout.

Spotify boosts global ad tools: New programmatic, targeting, and AI creative features position Spotify as a full-funnel solution for global marketers.

Streaming TV keeps growing, but so does the challenge of reaching viewers. With audiences constantly switching between platforms, old TV advertising methods fall short. A more precise, audience-first approach鈥攂orrowed from search and social marketing鈥攊s helping advertisers keep up.

We forecast that social media CPMs will rise nearly across the board in Q1 2025, and the loss of a major short-form video platform means demand for space on Shorts and Reels is likely to pick up, emboldening Meta and Google to charge more. Advertisers should prepare for greater competition over coveted short-form ad space, and should watch carefully to see how user behavior adjusts to a ban.

Prime Day advertising had a higher ROI than last year: Amazon worked out kinks from 2022鈥檚 event that will help it secure relationships with sellers.

With an antitrust trial on the horizon, Google is slashing jobs and budgets to hedge against a forced Chrome divestment.

Claude鈥檚 new tool offers developers a way to skip the browser and run real-time, cited searches鈥攖hreatening ad models and SEO strategies alike.

That's an audience advertisers are keen on reaching. Zooming out: Beyond its creator strategy, Spotify is building a sustainable advertising ecosystem. This month鈥檚 Spotify Ad Exchange (SAX) launched globally, enabling programmatic buying through integrations with The Trade Desk, Google DV360, Magnite, and others.