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The store is most important in grocery categories. Roughly half of shoppers who purchased a new brand or product in food and beverage (50.8%) or household supplies (48.6%) discovered it while shopping in-store. In-store discovery is also highly relevant in categories where 鈥渢ouch-and-try鈥� shopping is popular.

Vague moralizing about BNPL, like The Motley Fool Ascent鈥檚 advice to 鈥渏ust say no to BNPL鈥攗nless you really have no choice,鈥� or disparaging using BNPL for groceries as the 鈥渉eight of personal desperation,鈥� may be keeping consumers away.

More Chart of the Day:. 9/7 - Influential social spend. 9/6 - Retail media closes the deal. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search. 8/31 - Our Amazon power rankings. Note: Respondents were asked, "How much are you planning on relying on attention-based metrics in your media strategy in 2023? Attention metrics will be part of:..."

The partnership will see targeted ads and messages delivered to the grocery chain鈥檚 ecommerce customers across 11 portfolio brands, such as Safeway, ACME Markets, Vons, and Jewel-Osco. Moreover, Albertsons will expand its brand messaging across Rokt's network of ecommerce retailers, which includes prominent names like Kohl鈥檚, Uber, AMC Theatres, Grubhub, and Ticketmaster.

Retail sales got a 17% bump from wallet users, and digital wallet grocery sales were up 4%. Digging deeper: Demographic trends played a big role in boosting digital wallet transactions. Digital wallet users skew toward the better-off: While only 49.4% of US consumers reported using digital wallets in the survey, nearly 55% of consumers making more than $100,000 annually said they used digital wallets.

More Chart of the Day:. 9/1 - Gen Z鈥檚 big grocery search. 8/31 - Our Amazon power rankings. 8/30 - TikTok's time takeover. 8/29 - Instagram remains king. 8/28 - Digital commerce鈥檚 pay day. Methodology: Data is from an August 2023 PowerReviews report titled "Health and Beauty Shopping Trends in 2023." 26,340 US adults were surveyed during May 2023.

The double-digit growth in US consumer packaged goods (CPG) digital ad spend will come to a halt next year and hover around just 6% through 2026, per our forecast.

But more families felt worse financially due to expensive childcare and grocery costs. 蘑菇AV 11% of parents with young children experienced hunger within a month of taking the survey. Parents are getting hit with late fees:. 蘑菇AV 37% of US consumers were charged at least one late fee over a 12-month period, per Nerdwallet鈥檚 2024 State of Consumer Credit Report.

Both of those are great points because if you are going through Instacart for Costco, you're probably going through Instacart for grocery as well. But yeah, that's a great point, Zak. If you're going through Instacart to buy something at an Albertsons, that's for ease. You'd probably buy then your groceries at Albertsons rather than resorting to Costco for that.

Restaurant prices continue to rise faster than grocery prices. The most recent Consumer Price Index (CPI) data shows that the cost of 鈥渇ood away from home鈥� is still rising faster than the cost of 鈥渇ood at home.鈥�. Prices are likely to keep rising in 2024. More than 61% of US restaurant operators said they will raise menu prices in 2024, per Restaurant365.

Our analysts will be covering the future of in-store retail media alongside experts from Colgate-Palmolve and Grocery TV. This isn鈥檛 a new topic for us, but with a projected 36.6% growth in US in-store retail media ad spend next year, it鈥檚 something advertisers (and retailers) need to be paying attention to.

More Chart of the Day:. 9/5 - Beauty researchers bypass department store. 9/1 - Gen Z鈥檚 big grocery search. 8/31 - Our Amazon power rankings. 8/30 - TikTok's time takeover. 8/29 - Instagram remains king. Note: Respondents were asked, "Which of the following types of ads do you pay the most attention to on retail platforms?

B2B ecommerce is particularly enticing to Walmart given that it offers high margins that could help offset its growing low-margin grocery business. The big takeaway: There鈥檚 plenty of opportunity for Walmart to find a niche within the B2B ecommerce market. While B2B customers have different needs from B2C, Walmart is well-versed in delivering value and service.

This may help Sezzle expand into new categories where splitting purchases into two payments is more practical than splitting into four payments over six weeks or even longer plans鈥攍ike groceries or monthly subscriptions. Pay-in-2 can lead to more frequent use, growing payments volume and building loyalty among consumers. This should help Sezzle grow income and maintain its profitability path.

CEO and founder Zak Ringelstein wants Zigazoo to be a mainstream healthier alternative to social media, akin to Whole Foods among supermarket chains. 鈥淲e鈥檙e not going to be in a world where social media doesn鈥檛 exist,鈥� says Ringelstein. 鈥淏ut we need to come up with something that is healthier, safer, and protects adolescents from toxicity, bullying, and too much screen time.鈥�.

鈥淧eople will see that they are an advertising company, not a grocery delivery company,鈥� said Lipsman. 鈥淭hat鈥檚 the source of their value, the high-margin ad business that they are growing strongly.鈥�. 3. Walmart will partner with Paramount+ to power its connected TV ads. Last year, Walmart added Paramount+ to its Walmart+ offerings.

And one touch I've really appreciated, and I'm surprised by how rare it is, is getting a sample in an order like a curbside or home delivery grocery order. It's happened a few times with a little note or coupon. And it does have the ability to surprise and delight and possibly inspire later purchase, even a digital coupon or a QR code that could then spur an online purchase.

This not only serves to keep in-store shoppers from seeking deals elsewhere, but also gives a boost to Amazon Fresh stores at a time when the company鈥檚 grocery business is struggling to find its identity. 4. Be where your customer is. Brands of all kinds have struggled to find the right mix between wholesale and D2C commerce.

In January, Douyin delved deeper into the grocery business by launching an in-app supermarket. These moves have intensified the competition between Douyin and local services platforms Meituan, Ele.me, and Freshippo, the latter two owned by Alibaba. Some newer product categories are growing briskly on Douyin.

The survey also flashed a clear warning sign: Sixty-two percent of consumers prioritize 鈥済ood value for money鈥� when buying grocery or household items, which suggests companies need to tread carefully as they continue to pull the price hike lever.

Examples of in-store retail media sellers include GSTV, Cooler Screens, and Grocery TV. Digitization is transforming retailers鈥� ability to provide advertising at store shelves, end caps, cooler doors, and checkout aisles. In-store retail media will account for one-tenth of US DOOH ad spending in 2024. This reflects the expanding ad inventory available in physical stores.

One way they鈥檒l do so is to differentiate by focusing on rich product assortments or specific categories (such as grocery), higher levels of customer service (including speedy delivery), product quality, and/or values such as sustainability.

Put it into action: Following a successful three-year test, Kroger just recently expanded its partnership with grocery tech media company Cooler Screens, bringing its digital cooler screens to 500 stores across the US. But it鈥檚 not for everyone. Cooler Screens is suing Walgreens for ending their agreement early.

This included pivoting rewards from travel toward everyday spending categories like groceries. Many also introduced rewards that catered to pandemic-era consumer trends, like at-home fitness programs and streaming services. Why it matters: Now, issuers are spending more than ever on card benefits, even as consumer spending growth wobbles.

I mean if your TV stops working, you don't necessarily need to buy a TV right away versus if your groceries expire, you kind of need to buy new groceries right away. Sky Canaves:. Or even just a lot of the upgrading that takes place is not necessarily because your product is broken and needs to be replaced, but you feel like, "Oh, computer's slowing down a little.